Home Fashion + BeautyAccessories Latinx- + Hispanic-Owned Businesses to Support in Hoboken + Jersey City

Latinx- + Hispanic-Owned Businesses to Support in Hoboken + Jersey City

by Victoria Marie Moyeno
0 FacebookTwitterPinterestEmail

From flavorful food to irresistible music and century-old traditions, Latinx cultures are uniquely special and historically made up of hard-working people. It’s important to note that the term “Latinx” refers to all Latino American, Central American, Caribbean, and Indigenous people of all orientations. The roots of the Latinx community are rich and come in all colors, shapes, and sizes. All of the countries and islands that make up this beautiful community are one-of-a-kind — but the Latinidad as a whole is intersectional and remarkable. We’ve highlighted some of the Latinx-owned + Hispanic-owned businesses in Hoboken and Jersey City. Read on to learn more about some of the Latinx + Hispanic leaders in the area that you can support.

This is a growing list. To request to be added, please email hello@hobokengirl.com.


718 Beauty Bar | 718 Washington Street #7054


Photo credit: @718beautybar

Hoboken-based 718 Beauty Bar is a full-service salon that specializes in nails, makeup, waxing, and lashes. Owned and operated by two sisters, Fanairy Sanchez and Maricarmen Antigua who are of Dominican descent, this salon has quickly become a much-loved spot in the Mile Square. Fay is a professional makeup artist, certified esthetician, and licensed massage therapist, and Mary has a bachelor’s in labor relations and has always been passionate about quality customer experience.

Ace Body Massage | 1012 Grand Street, #409

Ace Body Massage is a medical massage practice with a hint of spa-like ambiance. The team specializes in pain relief, improving athletic performance, range of motion, and flexibility. Diana, the owner, is of Colombian descent and her business partner, Denise, is half-Dominican, half-Puerto Rican.

Alexandra Guzman, Pampered Pug LLC | Hoboken + Jersey City

pampered pugs llc

(Photo credits: @nackiesdogtreats)

Alexandra is a Jersey City resident and has a small business selling homemade, healthy, natural, single ingredient dehydrated dog treats called Nackies Dog Treats. She sells at various farmers markets in the area as well as vends at local street fairs and artisan markets.

Artist Makeup Academy | 720 Monroe Street, Suite C404 + C405

Artist Makeup Academy

Photo credit: @jlglam

The Artist Makeup Academy (AMA) was founded by Juliette Collazo who is of Puerto Rican descent. She operates a makeup academy where students can choose from nine different makeup courses ranging from product knowledge to special occasion makeup, as well as courses in beauty and fashion. The academy also offers freelance, multimedia, and master’s programs. Non-students who are looking for professional makeup can book the artists. 

Blo-it-Out Lounge | 1212 Washington Street

blo it out lounge owners hoboken

(Photo credits: @bloitoutlounge)

This salon has been serving the residents of Hoboken since 2014. Blo it Out Lounge was founded by BNR sisters Lorrie Centeno and Desiree Velez who are of Puerto Rican descent. The salon offers hair, makeup, eyelash, and spray tan services.
Some of the specialty services offered are scalp massages and deep conditioning hair treatments. Additionally, the salon
offers professional bridal hair and makeup services on-location, as well as mobile services.

Body Balance Massage and Skincare Spa | 20 Hudson Place, 2nd Floor

Body Balance Massage Skincare Spa

Body Balance Massage and Skincare Spa serves clients in Hoboken, Jersey City, and surrounding towns, offering therapeutic massages and skincare services. The business is owned and operated by Rick Huet, who is a graduate of Stevens Institute of Technology, and his wife Alina, who are of Cuban descent. The spa provides a wide range of customized massages, from relaxing and stress-reducing, sports, prenatal, deep tissue, couples, and pain-relieving therapeutic massages that target trouble areas. The spa also offers customized and advanced facials treat all skin types, as well as anti-aging, hydrating, sensitive skin, and deep cleansing acne facials.

Culina Health | 720 Monroe Street, Suite E-209

vanessa culina health

Photo credit: @culinahealth

Culina Health is a health business designed to support clients on their journey to a healthier life. Vanessa Rissetto is the co-founder of the company and is of Haitian descent. She is a local dietitian and nutritionist helping Hoboken and Jersey City residents make each day and meal a bit healthier. Culina’s coaching program combines evidence-based nutrition with health coaching techniques to help you understand and overcome the physical, mental, environmental, and behavioral challenges getting in the way of reaching your goals. 

See More: Must-Try Latin Restaurants in Hoboken + Jersey City

EC Beauty Studio and Spa | 80 River Street, Suite 2A

erica ec beauty studio spa

Photo credit: @ecbeautystudio_hoboken

This beauty studio was founded by Erica Cerpa, who is of Puerto Rican descent. Erica started off as a skincare educator and evolved her business into what it is today, a successful spa that offers microdermabrasion, chemical peels, oxygen facials, waxing, paraffin treatments, spray tanning, dermaplaning, and more. 

F45 Training Hoboken North | 720 Monroe Street, Suite E 303

Alvaro Perez who is of Spanish descent is the owner of F45 Training, which is under the umbrella of F45 Prodigy. Alvaro has helped F45 create a name for itself with its intense and satisfying group exercise classes. Their Instagram is filled with tips from trainers and testimonials from regular class attendees.

Gail Job Photography | Online

Gail Job

Gail Job is a Hoboken-based photographer who is of Colombian descent. She focuses on capturing pictures of jewelry, beauty, and still life. Gail photographs for Net-a-Porter and has been published in Vogue Italia, H Magazine, and more. She will find the perfect setting and zoom into a necklace or bracelet and at times more than one piece of jewelry. Gail is also a CKO Hoboken kickboxing instructor.

Jennifer Rose Rossano of Neurotic Mommy | Online

jennifer neurotic mommy

Photo credit: @neuroticmommy

Jennifer is an author, psychic medium, trance healer, and Usui reiki master who is half Puerto Rican. She has a background in creating plant-based recipes, bhakti yoga, and meditation. Jennifer believes that being healthy is not only about the foods we eat but about the mind, body, spirit as a collective whole. Her services include reiki and trance healing, energy healing, mediumistic and psychic readings, oracle and tarot readings, aura color readings, guided meditations, and more. Follow her on Instagram for her latest recipes and spiritual tips.

JJ Paperie & Co. | Online

JJ Paperie & Co.

Photo credit: @jjpaperieco

In January 2021, Johanna Gutierrez-Griffiths, who is of Peruvian descent, launched her calligraphy, engraving & design studio in Hoboken. She took classes on how to use Adobe Illustrator and began building her line of stationery and products. She currently sells her cards at Bloomies Flower Shop in Hoboken and Love Locked in Jersey City. She uses eco-friendly paper goods, sourcing locally and eliminating plastic when possible. Johanna has a paper-good product for every occasion, including “Feliz Navidad” cards for the holidays. Check out Johanna’s creations on Instagram @jjpaperieco.

La Isla | 25 12th Street + 104 Washington Street

la isla hoboken chef owner

(Photo credits: La Isla Restaurant)

Chef and owner Omar Giner is of Cuban descent and blends both his heritage and his culinary expertise into the menu at La Isla, which has both an uptown and downtown location. Chef Omar actually got his start as a pastry chef — so the desserts at La Isla are not to be missed. La Isla is the spot to go for delicious Cuban home cooking that you don’t have to cook yourself.

La Tiendita de Mela Fleurs | 320 Washington Street

flower shop hoboken mela fleurs

Photo credit: @mela_fleurs

Mellissa Diaz, who is of Puerto Rican and Dominican descent, went from being a corporate girl at Vox Media in NYC to opening up her own small business during COVID. La Tiendita de Mela Fleurs, or Mela Fleurs for short, is a sustainable flower shop that specializes in chic dried flower arrangements. The assortment available includes hand-tied bouquets, small to large arrangements with or without a vase, wreaths, floral hoops, and more. Mel also offers custom work for weddings and events.

Law Office of Rosemarie Moyeno Matos LLC | 105 Jefferson Street, Hoboken

rosemarie moyeno matos lawyer hoboken

Photo credit: @lawrmm

Rosemarie is a business attorney of Puerto Rican descent and a second-generation Latina BNR in Hoboken. With nearly two decades of experience, she has extensive knowledge in various practice areas, including business, cannabis, insurance, environmental, regulatory compliance, and real estate law. For clients who are looking for an attorney who understands the risks and complexities of running a successful, legally compliant business and who offers a thoughtful, balanced, and cost-effective approach to best practices, problem-solving, and risk mitigation, she is the attorney of choice.

Lions Den Shear and Shave Company | 601 Jefferson Street

crew hair studios luis

This barbershop is owned by Luis Lugo, also known as Junior, who is of Haitian and Puerto Rican descent as well as a Hoboken native. Luis is a professional stylist with over 15 years of experience in the industry. The Lions Den team used to own and operate Crew Hair Studios in town, but recently rebranded and opened at its new location in town.

Little Linguists | 739 Bloomfield Street

margarita garcia little linguists

Photo credit: @littlelinguistshoboken

Little Linguists is a Spanish immersion program daycare center for children ages 1 – 6 years. The center was co-founded by Margarita Garcia, a Hoboken BNR who is of Puerto Rican and Dominican descent. Margarita has been the Hoboken Dual Language Charter School’s (HoLa) summer camp, aftercare, and enrichment coordinator since 2010. Previously, she worked as a Unit Director at the Hoboken Boys and Girls Club, and as a co-teacher at Stevens Cooperative.

Lorraine’s House of Styles | 160 1st Street

lorraines house of styles

Photo credit: @lorraineshouseofstyles

Lorraine Fred opened a salon in her hometown of Hoboken in 2000. She is of Puerto Rican descent and her expertise spans all aspects of beauty, fashion, hair, and makeup. In 2003, Lorraine’s House of Styles transformed into a teaching salon where other associates can learn how to hone their skills in color, corrective color, creative color, cut, and styling. In 2019, her salon was recognized as health-conscious for implementing environmentally-friendly practices. The salon offers hair services for women and men, including textured hair; makeup, eyelashes, and eyebrow services.

Luv on a Harness | Hoboken

Luis Perez and Nyomie Nieves, who are respectively Cuban and Puerto Rican, are the proud owners of Luv on a Harness. The company is a pet service provider servicing all of Hoboken. The business offers GPS-tracked walks as well as provides the doggy owners with photos during the journey. Luis and Nyomie became the solution to the dog poop situation in Hoboken: during the weekends Luis and his fiancé devoted their time to picking up dog poop found scattered/left around Hoboken.

Melissa Rosa with Hudson Healing Arts | 51 Newark Street

Melissa Rosa joined Hudson Healing Arts this year as a Reiki Master practitioner. She started her own LLC for her spiritual and wellness business back in 2020 called Golden Rose Reiki. Melissa is a proud Puerto Rican single mother originally from Jersey City.

Mint Market | 303 1st Street, Hoboken + 339 Grove Street, Jersey City

valerie mint market

Photo credit: @valerieduardo

This clothing boutique is in its own league. Founder Valerie Duardo, who is of Cuban descent, opened the doors to her popular shop in 2013 and it’s been a local favorite ever since. Mint Market has locations in both Hoboken and Jersey City. Customers can find the shops lined with the latest trends that are perfect for a day look or night out on the town. The best part is that the shop also carries rare vintage clothes and accessories from brands like Chanel, Gucci, and Prada. The boutique’s Instagram page is definitely worth a follow for its amazing fashion inspiration. 

My Gym | 720 Monroe Street, Suite E312

Alvaro and Tatiana Vega, of Latin + Costa Rican descent respectively, opened the Hoboken location of My Gym in 2012 — and survived through the pandemic. When they opened up My Gym, they had a 3-year-old daughter and Tatiana was pregnant with their next child. My Gym offers classes, daycare, camps, parties, and free play for babies and toddlers — and the owners’ three children were raised going to work and playing at the gym.

Roig Collection | 252 1st Street

roig collection hoboken

Photo credit: @roigcollection

Anyone who’s ever visited the W Hotel, walked past the public tennis courts, or attended the Arts + Music Festival has come across Ricardo’s art. Ricardo Gesualdo Roig is a local artist of Cuban, Venezuelan, and Dominican descent and he is best known for his signature hand-cut prints. He is the artist behind the Michael Chang mural at the HHS tennis courts, and Hoboken Color, the masterpiece on the side of Napoli’s Pizzeria located at 133 Clinton Street. Ricardo has a ground-level gallery showcasing his works in the W Hotel, as well as a studio on 1st Street. Neighboring towns Jersey City and Westfield have tapped Ricardo to design and execute murals there as well. Shop his latest works on his website.

Sparrow Wine & Liquors | 126 Washington Street + 1224 Bernard McFeeley Shipyard Lane

Sparrow Wine & Liquors

Sparrow is owned and operated by Armando Luis who is of Cuban descent. The mission of the local wine and liquor store is to bring Hudson County the world’s best and most interesting wines and spirits along with an emphasis on value. The company was founded during prohibition in 1922 as Sparrow Cigar Company in bustling downtown Hoboken. By the start of the war, the store had become one of the leading tobacco retailers in the state and had expanded into liquor. The Luis family bought the store in 1977, by which time liquor was the bigger part of the business. When son Armando took over the operation in 1986 the emphasis shifted to fine wine. During the ’90s the store was acclaimed as one of the finest wine shops in greater New York by major wine and food publications. In 1999 the flagship store opened on the renovated Hoboken northern waterfront at the old Bethlehem Shipyards with 6000 square feet and a beautiful view of Manhattan. Today the store remains one of the leading and most respected wine and spirit merchants in New Jersey.

Spesh Salon + Barbershop | 932 Washington Street

louis spesh salon

Photo credit: @thespesh

This barbershop was founded by Steven Louis Torres who moved to Hoboken from Newark and is of Cuban and Spanish descent. He comes from a family of entrepreneurs and is proud to represent his Latino community as a local business owner right here in the Mile Square. Spesh is gender-neutral and has a dope vibe with a modern feel. The menu is based on the length of your hair (short, mid-length, and long), so that people of all genders and identities can get the style and look they want. Bonus, virtual consultations are now possible, so if you’re looking for a change but not ready to hit up the salon just yet, meet with a stylist over a video call to discuss your goals.

Studio 17 Cosmetics and Wellness | 601 9th Street

briza-studio 17 cosmetics wellness

Photo credit: @studio17cw

Studio 17 is a full-service, concierge aesthetic practice providing a wide range of services. The founder, Dr. Briza Walter, is of Brazilian descent. The studio accommodates every client by customizing the treatment program that best meets your individual need, schedule, and budget. The design of the studio is intended to welcome patients to a relaxing and enjoyable experience while offering an array of services. Botox, lip and cheek fillers, vampire facials, and non-invasive ultrasound lifts are just a few of the beauty services the studio offers. The team is made up of two Latinas, the other half being Grace Sibilia, the in-house esthetician, who is also of Puerto Rican descent and is originally from Hoboken.

The Co. | 632 Washington Street

Erica Alvarez Castro the co

Erica Alvarez Castro, who is of Spanish descent, had worked as an architect and interior designer at other companies for several years, but her job lacked the healing aspect that she was looking for. In true carpe-diem style, Erica seized the moment in the middle of a global pandemic, quit her job, and opened her own business, The Co. The product assortment consists of home decor, accessories, and jewelry, and most of the products sold in The Co. are made by local designers or sustainably sourced brands. When choosing her assortment, Erica focuses on what makes her home happy and tries to find local artists and vendors that fit that need.

The Cupcake Carriage + The Ellinnet Cake Collection | Food Truck + Online

tenielle ortiz cupcake carriage

Photo credit: @thecupcakecarriage

The Cupcake Carriage is the latest venture of Tennille Ortiz, who is of Puerto Rican descent. Tennille feels that growing up in Spanish Harlem was the best way to embrace her roots and prepare her for what her true purpose is. She is a self-taught cake designer who specializes in custom fondant cakes, cupcakes, and confections. The Cupcake Carriage was originally a cupcake decorating birthday party service for kids, but in light of COVID-19, Tennille switched gears and transformed the truck into a mobile bakery that can be found on Sinatra Drive throughout the week.

Read More: Where to Get Tacos in North Jersey

The DIY Joint | 51 Harrison Street, Suite #A207

priscilla diy joint

Photo credit: @thediyjoint

This workshop is the perfect place to put your handyman and handywoman skills to test. The DIY Joint is owned and operated by Priscilla Van Houten, who is of Puerto Rican descent, who founded this local spot out of a determination to give others an exciting, fun, and empowering experience while building a community of makers and creators. Fret not if you don’t have a personal toolbox: the studio has professional-grade tools and equipment in-house. You can learn the craft of woodworking from friendly, expert instructors, taking the guesswork and fear out of using power tools.

Trim | 302 1st Street

trim barbershop

Photo credit: @trimhoboken

Trim is a full-service barbershop owned and operated by brothers Daren and Leo Coto. Originally from the Mile Square, they are of Dominican and Honduran descent. Daren began his journey by cutting friends’ hair in high school. Trim barbershop is popular among residents, and brings back the lost art of a hot towel shave, while still catering to the modern man. Daren, Leo, and their sister Yasmin are the founders behind Hoboken’s first public fishing club that was recently launched. 

Uncle Milton’s Cafe | 1119 Jefferson Street

uncle miltons cafe hoboken

This cafe is newer to the Hoboken scene and opened up in April of this year. After immigrating to Long Island from El Salvador at age 10, owner Milton Canales soon got his first job as a dishwasher at a restaurant. Having been a lover of food from a young age, his early work experience led him to various delis and coffee shops before he knew he wanted to pursue this passion on his own. After years of owning a catering company, Milton took his business to Hoboken and opened up his very own storefront where he serves a variety of breakfast foods, coffee, pastries, and more. What’s more, Milton is also a member of the LGBTQ+ community and hopes that his shop will be a safe haven for other LGBTQ+ locals.

Whiskers and Leo Pet Care | Online

Whiskers and Leo Pet Care

Whiskers and Leo is a professional pet care company with services ranging from mid-day dog walking and in-home pet visits, to private cage-free boarding in a sitter’s home or overnight sitting in yours. Owner Sonja Guardino, who is of Dominican, Columbian, and Italian descent, named the businesses after her own furry friends. The business serves residents in Hoboken, Jersey City, Weehawken, Union City, and the surrounding area.

Jersey City

Beauty Within Hair Salon | 96 Central Avenue

beauty within hair salon marsha

Photo credit: @beautywithinhairjc

This hair salon is operated by Marsha Agusto, who is of Puerto Rican descent. Beauty Within offers full hair and nail services for women, as well as a barber section for men with the well-known professional barber and Jersey City native, Rennie Sosa, who is of Dominican descent. In the wake of Hurricane Maria, Marsha raised money to fly to Puerto Rico to provide free hair services to locals who were affected by the devastating destruction.

Crema | 1 Duncan Avenue


Crema coffee shop is owned by Frederico who is of Argentinian descent. The shop was opened in 2018, something Frederico always wanted to do. He treasures the opportunity to open his doors every morning and welcome locals into what he calls his living room. Crema specializes in coffee drinks, small cafe bites including Argentinian empanadas, desserts, and ice cream.

Cupcakes By Jeannie | Online

Cupcakes By jeannie jersey city

Cupcakes by Jeannie is a pastry business that also operates out of a food truck that parks in Jersey City, mainly in the downtown area or McGinley Square. The business is owned by Jeannie Colon and operated alongside her sister Sonia Vasquez, who are of Puerto Rican descent. The Jersey City BNR sisters create unique cakes, cupcakes, cake pops, and other treats for personal and corporate celebrations as well as holidays. The truck carries cupcakes of all flavors, some of which include tres leches, dulce de leche, salted caramel, chocolate cookies and cream, and much more. Pro-tip, don’t miss out on the holiday kits that are perfect for any age. To locate the truck, follow the sisters on Instagram, as they post where they are parked on a weekly basis.

Doody Free Girl | 189 Brunswick Street

jen doody free girl

Photo credit: @doodyfreegirl

Doody Free Girl is a colon hydrotherapy practice founded by Jen Gonzalez, who is of Cuban and Chinese descent. Jen administers gravity colonics, a fast and gentle way to detox your bowels. On her website, she blogs about her bathroom experiences for the sake of helping readers combat bathroom anxiety and inspiring them to just let it go. Additionally, she hand makes “Bathroom Soy Travel Candles” scented with lemongrass essential oil and complete with “Doody Free Girl Shit-Anywhere” matches.

EOC Technology Innovations, LLC | Online

Aida Colon Sanchez eoc tech inovations

Business owners who are seeking application writers, security technology installation, or post-license security compliance audits, look no further, Aida Colon-Sanchez of EOC Technology Innovations is your gal. Aida is of Puerto Rican descent and is the former Deputy Coordinator for the City of Jersey City Office of Emergency Management/Homeland Security. She was the first Latina to hold that role, which she held for over a decade. Her business is a minority-, woman-owned technology company that focuses on public safety technology that includes surveillance cameras, 911 communications technology, body temperature cameras, and access control. In the last four years, she has integrated her public safety technology experience within the cannabis industry application security writing.

EVOLVE™ Design Company | 83 Hague Street, Suite B1

evolve design company ezekiel

Photo credit: @evolvedesignco

EVOLVE™ Design Company is an independent, full-service brand strategy and design consultancy that specializes in working with startups, businesses, and brands to gain a competitive advantage in the digital marketplace. The company is owned and operated by Ezekiel Rivera, who is of Nicaraguan and Dominican descent. EVOLVE™ Design is part of the EVOLVE™ family of companies which also include EVOLVE™ Print and EVOLVE™ Sourcing. As an organization, EVOLVE™ is a one-stop shop for brand strategy and development, strategic design, purpose-driven marketing, and specialized product development needs.

Find & Revive | Online

Find & Revive vintage jersey city

Jersey City BNR’s and childhood friends Kristian Herrera of Colombian and Guatemalan descent and Paige Rosales of Ecuadorian and Irish descent, fulfilled their dream of opening their own vintage online shop, Find & Revive. They officially launched the online store in July 2019, and have also been curating vintage pieces for Mint Market. They sell clothing that is unique and versatile.

Hybrid Coffee | 398 Manila Avenue

hybrid coffee jc

Photo credit: @drinkhybrid

This coffee shop started off as a chic coffee truck, and due to it being wildly successful among residents, Evan Santiago, a Hoboken BNR, was able to open a brick-and-mortar location. Evan created the small menu himself, as well as handpicked and sometimes handcrafted every piece of furniture. Almost every dish on it reflects his personal and thoughtful approach. There is a “sopa,” he makes that consists of chicken soup loaded with celery, carrots, onions, kale, and plantain — a hybrid of Tuscan bean stew and Latin chicken soup, and a salute to his own Puerto Rican and Italian heritage.

Jacklyn Lune Photos | Online

jacklyn lune photos

Photo credit: @ashleyjacklyn.c

Ashley Jacklyn is a Jersey City-raised and based photographer who is of Puerto Rican descent. Her photography is mainly focused on fashion and editorial work, lifestyle and stylized portraiture, and skin retouching. Jacklyn works with small businesses to create awesome content for their social media. She also has a mental illness called Generalized Anxiety Disorder that she openly talks about on her personal Instagram account @ashleyjacklyn.c.

KLADO – House of Brigadeiros | 135 Erie Street, Jersey City

jen prado klado house of brigadeiros

Jen Prado found a way to do something that she loves and is passionate about, all while paying homage to her Brazilian roots. Jen and her husband Jessie opened up KLADO, where she recreates her mother’s brigadeiros (Brazilan truffles) with a modern and eye-catching twist. Jen’s mother and father were her inspiration to start her own business. She has already been successful in opening her shop as well as being featured on the Discovery Channel’s “I QUIT” TV series.

La Brujeria | 590 Grand Street

la brujeria jersey city

Roberto Islas has been a resident of Jersey City for over 22 years and has worked in the Jersey City culinary scene for all of his career. After years of hustling in the kitchen after kitchen — he most recently worked at Mezcal Kitchen — Roberto was thrilled to open a place of his own — La Brujeria. Roberto has stuck to his Mexico City roots and dishes out authentic Mexican food at this restaurant, located at 590 Grand Street.

Midnight Market | Jersey City

midnight market jc

Photo credit: @midnightmarketevents

The very popular indoor Midnight Market was founded by Jersey City natives Perla Nieves and Alysis Vasquez who are of Dominican descent. Foodies, if you haven’t already been to The Midnight Market, make sure to buy tickets to the next one. Launched in 2016, the 21-and-over event takes place in the Harborside Atrium from 6:30PM-10PM and pre-COVID, it took place bi-monthly, featuring about 20 rotating food vendors for $5 or $7 a pop for each vendor’s food-tasting option. The event is hosted indoors during the winter months so that food vendors without a brick-and-mortar location have a space to showcase their goods. 

Paloma Salon | 373 3rd Street

paloma salon gisella

Photo credit: @palomahairjc

This chic salon brings Manhattan-style to the Chilltown area with relaxing, desert-like vibes, and affordable prices. Paloma was founded by Gisella Amaya who is of El Salvadoran descent and her husband Ken. The salon offers an array of cuts and colors for both men and women, including balayage, a dimensional look that can carry clients for months without having to touch up, as well as smoothing and keratin treatments that are formaldehyde-free, extensions, and regular and barber cuts.

Plus Thrift JC | Online


Megan, who is of Guatemalan descent with Mayan Roots, is a full-time social media manager for local businesses and co-founder of Plus Thrift JC. Her business partner Julie is also a Latina of Salvadoran descent. Plus Thrift JC curated plus-sized vintage clothing and accessories. Most items land between $15 to $25 and can be picked up locally or delivered nationally.

Rosita’s Yah | 203 Academy Street

This spot has build-your-own acai, and pitaya bowls, as well as veggie-based and fruit-based smoothies. All of their chips and dips are vegan-friendly, including the hummus and guac. They even offer guac tacos, a guac burrito, and a hummus and avocado burrito.

Salsa Fever On2 | 83 Franklin Street

Salsa Fever On2 owner Mario

Photo credit: @sfon2

Salsa Fever On2 is a Salsa dance academy that was founded in 2000 by Mario Gonzalez, who is of Puerto Rican and Cuban descent. Mario was born and raised in Hoboken and later moved to Jersey City with his wife Yvelisse. The academy offers dance classes to Hudson County locals with a structured curriculum that is conducive to all dance levels and offers classes for all Latin dances. His main intention for the dance studio is still to inform the students and give them the proper awareness of the history and keep to the authenticity of salsa dancing.

Socially Deviant Media | Jersey City

socially deviant media

(Photo credits: @sociallydeviantmedia)

Megan, the co-founder of Plus Thrift JC, created a “one-stop social media MGMT shop” in March of this year — and she’s grown to have clients all over the world. Megan is of Guatemalan descent with Mayan Roots and specializes in social media.

SW3AT Sauna | 172 Newark Avenue, Jersey City + 79 Hudson Street, Suite 104, Hoboken


This popular sauna studio is owned by veteran Alyza Brevard-Rodriguez who is of Puerto Rican descent and her wife Tamiah Rodriguez who is a Hoboken native. Each suite is comfortably spacious with plenty of towels, complimentary Wi-Fi, reading materials, and a towel cooler filled with lavender-infused towels, and water bottles. Every sauna is also equipped with built-in Bluetooth systems should you want to listen to music during your session. During a session, guests will enjoy the benefits of a complimentary added service called chromotherapy (also known as color therapy) which helps to regulate any emotional and mental imbalances. Alyza is also now working to open up a cannabis lounge in Jersey City.

Tails on Trails | Online

Judy Nunez tails trails

Photo credit: @tailsontrailsllc

This pet care company is a Latina-run business that was founded by Judy Nunez who is of Dominican descent and a self-proclaimed pet-lover since birth. Tails on Trails has offered services to the Jersey City community since 2012, everything from daily small-group dog walks to private cat boarding services. In her spare time, Judy has been a stage manager for the local Jersey City arts community.

The Law of Donutgineering | 7 Bleecker Street

The Law of Donutgineering

Owned and operated by couple Eddie Alfonso who is of Cuban descent and Flavia Carballo who is of Argentinian descent, The Lodge specializes in unique doughnuts. The biomedical engineer and a lawyer realized there was a need for decadent craft doughnut spots in the area, so they decided to launch their own shop. Patrons can find flavors like coquito, flan, chocolate, and more.

Tia Planta | 135 Erie Street Studio 316

shayla tiaplanta

Shayla, of Puerto Rican descent, started by hosting local events to raise enough funds to have a plant van to transport her plants and eventually create a local nursery. And now, she’s the resident plant business owner in a former police kiosk in Jersey City.

Vegan AF | 291 Central Avenue

vegan af jersey city

This vegan, plant-based restaurant is owned and operated by a girlfriend/boyfriend duo, Norma Perez and William Toledo, who are of Ecuadoran descent. Both Jersey City residents, Norma came to the United States in 1998 at the age of 18 and has called Jersey City home ever since. The concept for Vegan AF came together when long-time friend and mural artist David (@distort) painted “Vegan AF” on the storefront, the rest was history. Vegan AF serves up breakfast and brunch all day, a “create-your-own” salad option, and 10 signature burgers, with customer favorites like hot jalapeño and guacamole burger, the teriyaki burger, and the Hottie from The Heights Burger.

Yahaira’s Hair Creation | 222 West Side Avenue

yahairas hair creation salon

Photo credit @yahaira_hair_creation

Yahaira, who is of Dominican descent, has been cutting, styling, and coloring hair in Jersey City for many years. Her salon offers several hair services for women and girls including cuts, styling, coloring, extensions, highlights, balayage, relaxer, and keratin treatments, as well semi-permanent makeup treatments such as ombre brows, microblading, microshading, ombre lips, aquarelle lips, eyeliner, and lash lifts. You name it, her salon can do it!

read more button

Become a local expert in no time.
Enter your email address to stay in-the-know. No spam, promise.
Thank you for subscribing!

also appears in

0 comment