A List of Black-Owned Businesses to Support in Hoboken + Jersey City

Written by:

We’ve put these lists types of together before, but readers have been asking how to support businesses owned by POC locally today and every day, so we’ve compiled a list of black-owned businesses to support in Jersey City and Hoboken for easy access and reference. From Chopped chefs to celebrity manicurists to workout gurus and beyond, there are such amazing entrepreneurs in this area. Here’s the list that we hope to grow:

Please note: We’ll add to this list at any time, no one was left out intentionally.

Please email hello@hobokengirl.com to suggest additions to the list.

Aku Afrika

aku afrika


Aku Frika sells African fabric clothing, accessories, and 100% Shea Butter homemade with love. All of the fabrics and clothing items for sale are listed for purchase on the IG page, making it super easy to DM to order — and get free shipping for orders of $100 and up.

Follow on IG

As-U-Wish Nail Spa

skyy hadley as u wish hoboken

Skyy Hadley started As-U-Wish Nail Spa in Hoboken as a haven for beauty. She’s a celeb manicurist and esthetician and fulfilled her lifelong dream of owning a salon in Hoboken. Forever evolving, Skyy has developed an all-natural exfoliating cream for the bikini area and does a variety of services including hair removal and eyelash extensions at her salon. More info here.

Follow on IG

Art Meet Chaos

art meet chaos


Art Meet Chaos is a custom-designed jeans company based out of Jersey City. The owner and designer, Donwan Harrell, is a denim artisan who turns his jeans into art, with custom drawings and designs. Shop here.

Follow on IG

Banana Pudding King

banana king jersey city


Banana Pudding King is a Jersey City-based banana pudding shop, featuring original and mouth-watering variations on the dessert, like the popular Oreo Banana Pudding Cone. Email Bananapuddingking@gmail.com or DM on IG for all inquiries.

Follow on IG

By Kiy

by ky kool kiy


By Kiy is a design company started by Kiy, a local entrepreneur. He and his team design original apparel — ranging from shirts and sweatshirts to signature sneakers, and so much more. His company has really taken off in the past 10 years, and his signature designs can be found around the country. Support him by shopping here.

Follow on IG


but-a-cake jersey city black owned business

Matha creates delicious cakes — including her infamous “butter cake” made with simple ingredients that result in a fusion of pound cake and vanilla angel food cake. She also sells handmade seasonal fruit sauces, caramel, and whipped cream. More info here.

Follow on IG

Be the Difference Clothing

be the difference clothing jersey city black owned business

Be the Difference Clothing is a clothing line started by a woman named Joy, established in August of 2014. Her clothing line consists of designs or sayings mean to inspire and encourage the wearer and those who see them. She also is a public speaker, hosting workshops around the various topics, and embodies her movement daily. More info here.

Follow on IG

Carolyn’s Soul Food

carolyn soul food

Carolyn’s Soul Food is — you guessed it — the ultimate delicious comfort food, created in 2008 and located on 76 Orient Ave in Jersey City. Get more info here.

Follow on IG

Champs Chicken and Waffles

Champs Chics and Waffles is a local eatery with a menu that includes a variety of chicken and waffle specials, along with fries and some delicious mac and cheese. These inventive and unique waffles specials are one-of-a-kind. Click here to learn more.

Follow on IG

Chariot Auto Repair

Located at 71 Coles Street in Jersey City, Chariot Auto Repair is owned by Ricky. Rick is known locally as one of the most honest and hard working mechanics around, so stop by for your auto repair needs.

Cherry’s Lounge

The founder of Cherry’s Lounge, Mr. Leroy H, served as the owner and sole proprietor from 1980 – 2000. He was a longshoreman, proud member of the Friendship Masonic Lodge in Jersey City, lifetime member of the NAACP, loving husband, father, and friend to many. Now his loving wife Mervel is carrying the torch. Cherry’s Lounge has been a source of fundraising and sponsorships for various groups in the community, and an employer of local residents. Support his legacy by ordering here.

Coffee Factory JC

At Jersey City’s Coffee Factory, the owners believe that coffee is the survival juice of humans — that’s why they dedicate the coffee shop to serving delicious and fresh coffee to our community. Since you can’t stop in right now, support Coffee Factory — so it can continue to fulfill the community’s caffeine needs with their delicious coffee — by ordering online here.

Follow on IG

Conez Ice Cream Shop

Conez Ice Cream Shop offers hard and soft ice cream, and its known for its infamous Conez Sundaes. Stop by when they reopen at 415 Martin Luther King Drive, Jersey City. Check out Conez here.

City Kidz

City Kidz Brittany

City Kidz is a kids’ streetwear boutique located in the heart of Hoboken. Family-owned and operated, it’s a children’s clothing store with clothes that are carefully curated, kid-tested, and “high-standard mom-approved,” as Brittany says, a local mom and its founder. City Kidz carries brands from all over the world, and Brittany ensures all products are ethically made, unique, and gender-neutral. Shop here.

Follow on IG

DeCarlos BeSpoke

decarlos bespoke black owned business jersey city

DeCarlos Bespoke is a curated collection of handmade, custom suits as well as ready-to-wear founded by master tailor DeCarlos Morse. Located at 150 Bay Street, DeCarlos offers a variety of menswear that cannot be replicated as it’s all from scratch. More info here.

Follow on IG

Double Dough

double dough jordan and joelle

Jordan and Joelle, twins, media moguls, book authors, and volunteer coordinators of Hoboken Girl Helps make delicious and creative sugar cookies from scratch {in their spare time, no less} — and take custom orders throughout Hudson County. More info here.

Follow on IG

Everlast Gym {358 Newark St, Hoboken}

jeff hunter everlast gym

Jeff Hunter runs Everlast Gym in Hoboken, which is currently the global leader in authentic boxing, MMA and fitness related sporting goods, equipment, apparel, footwear, and accessories. While it’s temporarily closed now, you’ll be able to visit again soon and you can support Everlast by purchasing equipment here.

Follow on IG


FemaleKing was created in an effort to inspire young women to be a dominant and superior force, and that they should always feel encouraged to follow their dreams. According to FemaleKing’s philosophy, “women must continue to dream big and be fearless”, and in order to build the confidence to do so, she must also feel good both on the inside and outside. Her signature pieces surely help to build that necessary confidence. Support FemaleKing by shopping here.

Follow on IG

Four Fitness

four fitness jersey city

{Photo credit: @fourfitnessjc}

Four Fitness is a  Jersey City-based gym owned by Marcisco Morrison, who is a  personal trainer. His gym utilizes functional training methods to engage the body’s four major muscle groups, maximizing results and efficiency.

Follow on IG

Freetown Road Project


^Chef Claude with his mom!

The Freetown Road Project is a culinary arts project and business that is owned by Chopped winner Chef Claude Lewis. The space is run by Bread & Water LLC to bring a modern concept of West Indian culture to the public — and located at 640 Newark Avenue in Journal Square. The name comes from the two villages where Chef Claude’s parents grew up — Freetown Village and Old Road village, both in Antigua, West Indies. More info here.

Follow on IG

Glim + Glow

tanika green glim glow


Founded in 2016, Glim + Glow is candle comapany owned by Tinika Green. Her candles are richly scented and crafted to accent the home and enhance the moment without overwhelming your space. With Glim + Glow candles, you can find a scent that fits any mood. Shop here.

Follow on IG

Grind Coffee Shop

grind coffee owners jersey city

Mike Clark owns The Grind Coffee shop with his wife Shane in the Bergen-Lafayette area of Jersey City. Beyond serving coffee, doughnuts, and other treats, The Grind is opening its General Store — coming this summer. More info in our article here.

Follow on IG

Griot Cafe

black owned business griot cafe

Griot Cafe is an Afro-Caribbean coffee shop and cafe in Jersey City Heights serving delicious authentic eats and drinks. It recently announced it was moving within the Heights to 398 Central Avenue and will reopen later this summer.

Follow on IG

Happy Hour Gummies

Happy Hour Gummies is a local black, female owned small business that offers fun, customizable and delicious alcoholic gummies. All gummies are made to order and make great gifts. Orders can be placed via email at happyhourgummies@gmail.com and shipped anywhere in the U.S. For more info, check out their Instagram @happyhourgummies.

Harry’s Daughter

Harry’s Daughter — located in the Bergen-Lafayette neighborhood of Jersey City on Communipaw Avenue — has made our city souls happy with a modern take on traditional island fare. This Carribean-themed restaurant is owned by Ria and Allister, Jersey City residents that have a background in the restaurant business and Carribean cuisine. Their collaboration brings a unique, exciting addition to the BeLa neighborhood of JC. For pickup call 201-433-2471 and for delivery order here. More info in an article on our site here.

Follow on IG

Hudl Music

lashon robinson hudl music

La’Shion Robinson is the owner of Hudl Music which is meant to support and amplify the next wave of visionary artists: producers, songwriters, MCs, instrumentalists, vocalists, dancers. Hudl gives independent artists a place to showcase their talents, to get their content seen and heard. Nothing brings people together like music, and La’Shion and his team at Hudl are ready to spread the music.

JCF Bootcamp

daris wilson


Located at 39 Erie Street in Jersey City, JCF Bootcamp is a total body training program that focuses on fitness, form, and nutrition. The Bootcamp is owned by Daris Wilson who believes that “everyday is an opportunity to get a step closer to our ultimate goals. Learn more here.

Follow on IG

Jerkin Chicken

jerkin chicken


Jerkin Chicken is an stablished, family-run restaurant that serves traditional Jamaican food, with a super laid-back environment.  Jerkin Chicken is located at 234 West Side Ave, Jersey City, but since you can’t stop in now, get your taste of Jamaica by ordering takeout or delivery here.

Follow on IG

Joi Louise the Label

joi louise


Joi Louise the Label is a fashion boutique for curvy and plus-sized women. The owner, Joi Louis, is a published fashion designer and stylist who designs clothing specifically for women with curves, between the sizes of 14 to 22, and has been featured in Essence Magazine. More info here.

Follow on IG

Ken Pilates

ken pilates

Ken Pilates is owned by Kennyth, who is is a private Pilates instructor and personal trainer. Locals can train with him at his private studio in Hoboken with a program designed for individual needs including, starting fitness, overall toning, high impacts workouts, and post-rehabilitation.

Follow on IG

Larsen’s Diner

Located at 508 Bergen Ave, Jersey City, Larsen’s Diner is recognized for its outstanding steak cuisine, excellent service, and friendly staff. Larsen’s is known for its modern interpretation of classic dishes and its insistence on using on the highest quality, fresh ingredients. Support Larsen’s by ordering online here.

Follow on IG

Last Place Winners Co

black owned business jersey city last place winner co

Last Place Winners Co is a clothing company that opened at 225 Monticello Avenue. Learn more about their line here.

Follow on IG

Light Rail Cafe

The Light Rail Cafe is located at 237 Randolph Ave and serves up delicious fare. We highly recommend the JC Cheesesteak sandwich and the wings. More info here.

Follow on IG

Louisiana Fried Chicken

Located at 549 West Side Ave, Jersey City, Louisiana Fried Chicken offers a wide variety of authentic southern comfort food. Popular items on the menu include the buffalo wings  20 piece and the Fish Bucket Pack. Try this delicious food by ordering online.

Martha’s Restaurant Jersey City

Martha’s Restaurant is an American restaurant in Jersey City. Located at 308 Pacific Avenue, the menu boasts signature wraps, sandwiches, omelettes, and so much more. Support Martha’s by ordering online for takeout or delivery here.

Follow on IG

Max Challenge of Hoboken

cassandra wilson

The Max Challenge is a workout studio in Hoboken at 6th and washingtonowned by Cassandra Wilson that focuses on is a 10-week body and mind renewal system. This system is designed to make fast and lasting changes to your appearance and overall well-being, and the Max does this by combining nutrition counseling, fitness classes, and motivation. More info here.

Follow on IG

Maximizing Tiny

maximizing tiny shamika


Shamika Lynch is the owner of Maximizing Tiny, which offers interior design and organization consulting. Shamika helps city residents to make small spaces work for them and their families. Her and her company’s work have turned apartments into homes all over the community. Check out her work here.

Follow on IG

More Life Vegan Cafe

More Life Vegan Cafe is a vegan cafe located in Jersey City serving up plant-based eats including impossible burgers and other meat-free comfort foods {aka vegan tacos!}. More info from a past article here.

Follow on IG


At MOLKOÏ, learning is a community activity. Through guided discussions about life, different aspects of culture, hobbies, passions, memories and aspirations, you can get practice speaking and listening French, learn new vocabulary and grammar, and we have a of fun.

Myrtle and Flossie

nia reid allen


Nia Reid-Allen is the owner of Myrtle and Flossie, which is an online 4th trimester support, fashion, and lifestyle brand for both new and veteran moms. On her website she sells clothing and apparel for new moms, as well as offering support and resources for mental health, and so much more. Learn more here.

Follow on IG


Nicole’s is a modest Caribbean restaurant located at 521 Jersey Avenue, suite #2720 in Jersey City. The menu offers jerk chicken, curries, and other Caribbean staples, — plus vegetarian options. Nicole’s has been a family owned businesses for multiple generations, and it continues to be a staple in the Jersey City community for Caribbean dishes. Order takeout or delivery here.

Pholk Beauty

niambi cacchioli

Pholk Beauty is the brainchild of Niambi Cacchioli, an academic turned beauty activist, who works her magic in creating all-natural products that suited her combination skin.  While whipping up her own beauty products, she began to think of skincare as a Diaspora Folk Beauty Culture where African-derived beauty wisdom is adapted with local ingredients. Infusing these two principles, Pholk Beauty was born. Learn more here.

Follow on IG

Satya + Sage

son-ja satya + sage

Satya + Sage’s owner, Son-ja, believes in creating sacred space and taking time for yourself as anact of self- care. The idea for Satya + Sage was born when Son-ja realized her weekly self-care routine helped her focus on what that mattered, and paved the way to discovering her own truth. Her business’ mission is to encourage self-care through each product it produces. In addition to creating beautiful aromas designed to inspire self-care, Satya + Sage is committed to giving back to the community — a percentage of all profits will be donated to a non-profit that benefits the underserved youth. Shop here.

Follow on IG




SECUR is a women’s boutique on Grove Street in Jersey City so passionate about styling the community. SECUR specializes in providing styling services to woman of all shapes, sizes, and walks of life. More info here.

Follow on IG

Shawn’s Table

shawn's table jc

Shawn Mathis is the chef behind this neighborhood gem, Shawn’s Table, located at 271 Ocean Avenue. You’ll most likely find him working on the grills and courteously consenting to visitors’ requests to take photos. A Jersey City native, Shawn loves to trace the restaurant’s “origin story” to his grandparents’ kitchen. “One day my grandma told me, ‘either you go out to play basketball and have some fun, or stay in and watch me cook rice,’” he told Hoboken Girl. “I chose to watch her cook rice. And I fell in love with cooking that day.” 

Follow on IG

Suite Tee

suite tee jersey city black owned business

With a passion for the beach, an obsession with the Caribbean, and a dream of one day living on her own island of pink sand, Tee Handley opened up Suite Tee as her haven for all beauty needs. She is also a celebrity manicurist and wax technician with a book of loyal clients at her New York City location as well as VIP clients for “En Suite” service in Jersey City. Her specialties are brows, waxing, and spray tans — as well as, of course, manicures! More info here.

Follow on IG

Sun Island Bar-Bq and Jerk

sun island barbq


Sun Island Bar-B-Q & Jerk is owned and operated by Jamaican owners. Sun Island’s mission is to use each item on the menu to present the flavors and warmth of Jamaica to the Jersey City Community. Check out the menu here and call 201-743-3644 to order.

Follow on IG

Sw3at Sauna

sw3at sauna 1

Sw3at Sauna is a sauna haven tucked away right off Newark Street’s pedestrian plaza. The space offers infrared sauna memberships and more — founded with the ideology that infrared heat therapy has the capability to help every single client. Sw3at is also a veteran and LGBTQ-owned business. An HG favorite, and we can’t wait for it to reopen! More info here.

Follow on IG

The Cake Pound

crystal jones cake pound

Crystal Jones, the owner of The Cake Pound has been in business since 2016, producing some delicious cakes — specifically some of the tastiest pound cake you can find locally. Crystal also sells her pound cakes at the Hamilton Park and Riverview Farmers Markets, the Newark Downtown District’s Farmers Market at PSE&G Plaza, and online. All of The Cake Pound’s creations are made with only the best available ingredients, like premium chocolates, pure natural extracts, and local seasonal fruits, nuts, herbs and spices. Order your cake online here.

The Hudson Kitchen

djenaba johnson jones

Hudson Kitchen is a 24/7 commercial kitchen and storage facility, offering services such as food truck commissary and food business education. Founder and CEO of Hudson Kitchen, Djenaba Johnson-Jones, offers the Hudson County community the resources and support necessary to start and scale a profitable food business. Click here to learn more, and click here for a feature on Djenaba

Follow on IG

Tousled Hair Salon

rita sanders tousled salon


Tousled Hair Salon is an Aveda concept salon, owned and operated by Rita Sanders. Rita is an amazing stylist and colorist herself, and her salon works wonders for the Jersey City community {500 Jersey Ave}. The salon will be reopening on June 22, and you can book in advance here.

Follow on IG

Vanessa Rissetto RD

vanessa rissettord

Vanessa and her team of dietitians work tirelessly to help locals {and celebs!} get on track with their eating habits and lifestyle. She also shares the latest from the science of nutrition and some delicious tips and recipes on her Instagram. Read more here.

Follow on IG

Vibez Juice Bar + Cafe

black owned businesses vibez juice bar cafe

Vibez Juice Bar is a vegan eatery and cafe in Jersey City Heights at 82 Hutton Street. Opened by Medjine Altino and her husband John “Jube” Altino, it’s known for its delectable juices and savory vegan options, it will satisfy even the pickiest of eaters. Oh — and Wyclef Jean is known to stop by there sometimes, too. More info in our article here.

Follow on IG

VIP Restaurant

Located at 175 Sip Avenue in Jersey City, VIP Restaurant is an American diner offering classic breakfast, lunch and dinner plates. Major bonus: VIP is open 24-hours a day, so you can get delicious eats anytime {once everything reopens}. Click here to place an order for delivery.

Follow on IG

Vision of Hair

Vision of hair is a  hair salon in Hoboken located on Adams Street, offering a variety of services. The full service salon offers coloring, cuts, styling, and eyelash extensions — making it a great local one-stop-shop for nearly all your beauty needs. More info here.

Follow on IG

Walker’s Apothecary


Walker’s is an apothecary in downtown Jersey City owned by licensed esthetician and makeup artist Shaela Walker. Walker’s cutting-edge and traditional treatments will soothe the mind, body and soul, and she brings each client personalized care. Having worked with celebrities and luminaries from the entertainment world, her diverse talent is uniquely suited to handle any and all beauty and skincare needs — including facials, simple makeup lessons, bridal packages, or her much sought-after eyebrow design, as we as her custom-blended line of beauty and skincare products. More info here.

Follow on IG

Wingin’ It

Wingin’ It is a wing spot located at 122 Ocean Ave in Jersey City, where locals can get some seriously delicious wings. Even though you can’t stop in right now, you can order online here.

Follow on IG

Zening Wholistic

Zening Wholistic is a practice offering massages and dietary supplements, located at 1 Newark Street, Suite 23A in Hoboken. Shaka, the owner, specializes in medical, prenatal, & standard massage therapy, as well as workplace stress solutions, natural wellness guidance, and clinical-grade dietary supplements.

Follow on IG

Looking for more businesses to support? Here are more throughout NJ and NY, as well as this list of NJ resources here.

We also have a list of ways you can support racial justice locally here.


Written by: