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New Hoboken + Jersey City Businesses to Look Forward to in 2021

by Hoboken Girl Team
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After the scary and otherwordly year we faced, it’s a pleasure for us to round up a list of new Hoboken + Jersey City businesses that opened in the last few months in midst of a global pandemic — as well as new businesses to look forward to opening in 2021. From restaurants to boutiques, local residents have managed to persevere and launch businesses that they may have wanted to start for years or realized their passion during the mandatory quarantine. A special shoutout to the businesses that were already established and are making do with the times to stay open as well! Read on to find out what is new to Hoboken and Jersey City, as well as which businesses are opening soon in 2021.


Ally Bird Vintage {located at 408 6th Street}: This brand new vintage shop sells gems from all of the best fashion eras. Ally began her journey selling vintage clothing and accessories online via Etsy and now sells the clothes out of a storefront.

Annie Ems Bakeshop hoboken

Annie & Em’s {located at 155 Third Street}: A new gluten-free bakeshop is coming to town and setting up shop in the former home of seafood restaurant and market, Tutta Pesca. The brand’s mission is to provide premium gluten-free creations. In addition to always being gluten-free, the company has a selection of vegan items as well.​ From cookies to cupcakes to brownies to donuts to shortbread, Annie & Em’s Bakeshop serves up an array of sweets. The opening date is unknown.

Coolvines {located at 211 Washington Street}: CoolVines, already a chic spot in Jersey City, will be taking over the liquor license associated with the 700-square-foot space previously occupied by Washington Liquors. Follow the new CoolVinesHoboken Instagram account for updated store information.

Deka Lash {located at 612 Washington Street}: Deka Lash is a beauty company that specializes in eyelash extension services and products.

Elite Kickz {located at 407 Washington Street}: The grand opening pop-up took place on December 12th. The owner, 11-year-old budding entrepreneur Jojo Petruzzeli, turned his love for sneakers and streetwear into a business. It will be in town for several months and longer TBD!

JAG ONE PT {located at 1199 Hudson Street}: JAG-ONE Physical Therapy is a comprehensive outpatient physical and occupational therapy company that provides rehabilitative care for general orthopedic, sports and soft tissue injuries, Workers’ Compensation cases, and Medicare patients.

flower shop hoboken mela fleurs

La Tiendita de Mela Fleurs {located at 320 Washington Street}: Owned by local Melissa Diaz, this floral shop opened right around Thanksgiving and offers gorgeous assortments of hand-tied bouquets, small and large arrangements, wreaths, floral hoops, and many more.

Latin Rotisserie {located at 121 Washington Street}: Latin Rotisserie currently has a large “Coming Soon” sign displayed on its window. It will be operating from the same spot where Charrito’s Downtown was located for 17 years until it closed its doors in June 2019. While not much is known as far as menu items, Hoboken Girl received word that it’s owned by the same owner as the restaurant next door, Empanadas Café. The opening date is TBD.

Lightbridge Academy of Hoboken Willow Ave {located at 1414 Willow Avenue}: This early childhood education program offers families a place to send their children for safe care and a rigorous educational curriculum. Students will learn through a variety of methods thanks to the proprietary Seedlings Early Childhood Education Curriculum and will experience early learning in the ways that are most developmentally appropriate for their age.

Lovesac {located at 302 Washington Street}: A showroom with multiple locations nationwide selling convertible sofas called Sactionals and oversized bean bags called Sacs. The opening date is TBD.

One 12 Hoboken {located at 112 Willow Avenue}: Artisan Kitchen One12 will be coming soon to Hoboken. you will find a large red sign with a QR code to scan from your phone with “Coming Soon” written underneath it. Once you scan the code, it directs you to their website one12hoboken.com, which then shares a few details of what’s to come. The opening date is TBD.

rexer gallery hoboken

Rexer Gallery {located at 636 Washington Street}: Rexer Gallery is the new home for local contemporary art. The gallery’s mission is to celebrate the lives and careers of regional living artists as well as carefully selected national and international talent.

Sirenetta {located at 1039 Washington Street}: Sirenetta is a seafood + raw bar restaurant, having opened back in fall of 2020. The menu features an extensive raw bar selection with a variety of shellfish and assorted seasonal Crudo, plus homemade pasta and innovative entrees with the wine list featuring boutique producers from Italy’s coastal regions, with a focus on sparkling and white wines to pair with the fare.

shake shack news

Shake Shack {located at 107-111 Washington Street}: Known for its cheesiest of cheese fries and loaded shroomburger option for vegetarians, Shake Shack now has signage in the storefront of its new Mile Square. The opening date is unknown.

SouzaFit {located at 517 Washington Street}: SouzaFit is a healthy food eatery + meal prep restaurant with the philosophy that healthy food does not have to be boring. The menu is chock full of Brazilian flavors while also incorporating flavors that Americans know and love. All of the meals are made-to-order or can be ordered for meal prep delivery.

Fruiti Fi’: Team Hoboken Girl spotted signage in uptown Hoboken {next to bwe kafe North End} for a business called ‘fruiti fi’ — which, according to its Facebook page, will be a juice and smoothie bar. We’ll share more details as they come in, but for now, you can visit the fruiti fi Facebook page here for updates. The opening date is unknown.

Taco Bell {located at 38 Hudson Place}: Taco Bell took over the former Cascade Café location just earlier this month and it’s been a hit so far, serving all their usual burritos and tacos.

The Co. {located at 632 Washington Street}: Erica made use of her time during quarantine and began working on the concept of The Co. The product assortment consists of home decor, accessories, and jewelry, and most of the products sold in The Co. are made by local designers or sustainably sourced brands.

the hive opens hoboken

{Photo credit: @hellofromthehive}

The Hive {located at 1000 Park Avenue}: Owned by two awesome Hoboken moms, this new coffee shop opened in November and offers more than some Kobrick Coffee – it also has a retail area and a play area for the little tots!

The Supper Club Hoboken {located at 1401 Adams Street}: This new dinner spot serves southern food with an emphasis on Mediterranean and Californian cuisine. It’s bwè North End’s after-hours restaurant that opens its doors at 5PM.

unjumbold hoboken

UNJUMBOLD {located at 257 1st Street}: Founded by John Forslund and Michael Knight, UNJUMBOLD opened on December 4th and has a variety of artwork, home furnishings, custom bedding, kitchenware, and candles among other fun knick-knacks for the home.

Places we’re wondering about…

Olivia’s {located at 1038 Garden Street}: The sign in the window, which simply states, “Olivia’s: Dining and Cocktails” is still there. Olivia’s was slated to open in March 2020 in the space that was formerly Sasso’s Liquors and Delicatessen. The opening date is unknown still, but we’ll keep you posted as more details come to light.

Tutta Pesca: Formerly located at 155 Third Street, closed down but rumor had it that the owner was opening a new location with a potentially new concept on First Street. It is unsure if those plans will come to fruition.

Jersey City

&Pizza {located at Suite 202 30 Montgomery Street}: &pizza was founded almost 10 years ago in Washington, D.C. and has opened locations across the country since. At &pizza, guests can customize their pizzas, choosing the dough, sauce, cheese, and toppings for their pie or order pre-made options.

EFES Mediterranean Grill

EFES Mediterranean Grill {located at 515 Jersey Avenue}: A large “EFES Mediterranean Grill Coming Soon” sign can be found at the storefront. The good news is there are two other successful locations in New Jersey that might be familiar already to locals. Patrons can expect to see Mediterranean and Turkish cuisine.

Jimmy’s Brooklyn Pizza {located at 305A Grove Street}: Jimmy’s Brooklyn Pizza serves up traditional pies including plain, pepperoni, Margharita, and Sicilian slices.

La Brujeria {located at 590 Grand Street}: This new Mexican restaurant is serving up authentic cuisine one would expect to eat at a family gathering in Mexico City. The menu will feature items like birria, barbacoa, pozole, pipian verde, tacos de chicharron, lengua {tongue}, and cochinita pibil.

Margo Designs Boutique {located at 321 Route 440}: This boutique sells adults and children’s streetwear and loungewear. The majority of the product in the shop is designed or repurposed by Margo. The Imperfection Collection, which is currently displayed in the shop, features one-of-a-kind designs that are tie-dyed, bleached, cut, and sewn with mismatched army sleeves, distressed, or repurposed to create items that are special and unique.

Rig A Tonys Open Jersey City Downtown

Rig A Tony’s {located at 195 Newark Avenue}: This pizzeria makes homemade mozzarella for their pies. For pizzas, there are specialties like the Meat Lovers, Philly Cheese Steak, and Crumbled Sausage & Broccoli Rabe. As well as appetizers like Disco Fries with mozzarella and gravy, mussels with marinara or white wine sauce, and buffalo wings.

Tamborim Br & Grill {located at 130 Newark Avenue}: Founded by the same owner as the new Portuguese bistro, Broa, Tamborim is the city’s newest Brazilian restaurant. The menu boasts finger foods and entrees.

The Grind General {located at 293 Sundyam Avenue}: From the highly curated specialty food items to cute random knickknacks that you didn’t think you needed, the Grind is a great store to stop into for groceries and more.

the cottage jersey city

The Cottage {located at 136 Monticello Avenue}: The newly-opened artisanal market has quickly become a go-to for all things freshly and locally baked sweets, treats, and more.

Whole Foods {located at Harborside 4A}: Whole Foods will be opening in downtown Jersey City, as depicted by signage that recently went up and city officials giving the last clearance needed. It will take up approximately 47, 542 square feet of space, which had formerly been occupied by HopsScotch and Five Guys. The opening date is unknown.

See a new restaurant “Coming Soon” or hear about a new business opening its doors in Hoboken or Jersey City? We’d love to hear all about it! Email us at hello@hobokengirl.com.


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