• Is Shake Shack Coming to Washington Street in Hoboken?

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    Move over Lululemon, we’ve got the antithesis to yoga pants {yes, the rumors are true and Lululemon is coming to 313 Washington Street, btw}. But the rumor mill on another popular chain has been rumbling for years, and it now appears Hoboken is getting another burger joint. This time it’s the popular hamburger chain, Shake Shack. Known for its cheesiest of cheese fries and loaded shroomburger option for vegetarians, Shake Shack has signed a lease for a spot downtown next to Walgreens, sources close to Hoboken Girl have shared. Read on to find out all about Shake Shack’s venture on Washington Street. 

    shake-shack-hoboken

    Back in 2017, Shake Shack was in talks to come to the very same spot in Downtown Hoboken — the three vacant lots next to the Walgreen’s on 1st and Washington. According to Jersey Digs, Mile Square City-based firm Nastasi Architects drew up plans for the lots, which featured five stories and more than 10 rental units. Shake Shack was reported to have taken the retail space on the building’s ground floor. Hoboken Girl reached out to Natasi Architects at the time to confirm, and they shared that the deal had fallen through.

    But by April of that same year, the Hoboken Zoning Board had squashed the plans. Well, not squashed them, so much as denied them. By the next release of the next round of renderings, Shake Shack’s signage was dropped from the images.

    At the time, there was no legal documentation that confirmed Shake Shack’s participation in the deal. However, the Zoning Board allegedly heard testimony regarding the application. Apparently, Shake Shack and Nastasi had reached a deal.

    But ever since the Zoning Board dropped Shake Shack in 2017, not much word has been heard as far as what’s happening at 107 Washington Street. Until now, that is.

    Hoboken Girl can confirm that not only is Shake Shack {and its fries and concrete shakes and even doggie biscuits} most likely coming to the Mile Square, but the burger chain will be signing a lease for the space within the next four weeks, according to sources brokering the deal. All that awaits them now is approval from the town. “It’s been a four-year-long process, so there is no rush,” the source shared.

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    {Photo credit: Instagram}

    Chain stores have a history of inciting public outrage in Hoboken. Chain makeup store Sephora came to Washington Street in 2018 and stirred up some controversy and Domino’s recent return to the Mile Square was not without debate.

    After all, Shake Shack is coming to a high-competition burger area — what with Bareburger down Washington Street at 5th, Arthur’s just a block away on 2nd, Zack’s over on Willow, and Birch Hoboken over on River Street. Such a big move from a corporate restaurant begs the question for a lot of residents with businesses in town:

    Will Hoboken be able to maintain its humble, mom-and-pop shop origins? We definitely hope so.

    shake shack hoboken 3

    {Photo credit: Instagram}

    And while Shake Shack has established itself as one of the fastest-growing fast-food chains, we can’t forget its very humble origins. The original Shake Shack started out as a hot dog cart in Madison Square Park back in 2001. In 2004, SS upgraded to a hot dog stand, and the milkshake brand didn’t get a brick-and-mortar restaurant until 2010. Now nine years later, there are 130 locations throughout the United States.

    Not to mention, burgers are a hot commodity in our area. Thick, juicy patties {and vegetarian/vegan options for all you plant-eaters} can also be found in nearly every food establishment in town — Johnny Rocket’s, Mill’s Tavern, Grand Vin, The Ainsworth, Onieals, Arthurs, Moran’s, and more. For more on where to score a delicious burger in Hoboken, check out our guide to some unique picks in Hoboken.

    What are your thoughts on Shake Shack coming to town? Tell us in the comments below!


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    Written by:

    Steph Osmanski is a freelance writer and social media consultant who specializes in health and wellness content. Her words have appeared in Seventeen, Life & Style, Darling Magazine, and more. She is currently pursuing an MFA in Creative Writing at Stony Brook Southampton and writing a memoir.


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