Carli Clesmere 
With the World Cup in full swing, soccer fever is popping up all across New Jersey. Hoboken is getting in on the action. Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, has transformed Texas Arizona into the Truly Believe Bar, a limited-time “Believe, USA” headquarters for fans to gather, sip, cheer, and soak up all of the tournament energy. The Hoboken pop-up officially opens with a ribbon-cutting event on June 9th from 5 PM to 8 PM. Read on for more about the Truly Believe Bar at Texas Arizona in Hoboken.
About the Truly Believe Bar in Hoboken + Grand Opening Event
Texas Arizona, located at 76 River Street, has been fully rebranded as the Truly Believe Bar for the World Cup. The space is serving as a U.S. Soccer-inspired fan headquarters throughout the tournament. The concept comes from Truly Hard Seltzer. The idea behind the Hoboken takeover is to create a gathering place where fans can come together to root for Team USA in a big, spirited way.
Read More: A Guide to All the World Cup Dates You Need to Know
The Truly Believe Bar grand opening will take place on June 9th from 5 PM to 8 PM at Texas Arizona in Hoboken. The launch event will include a ribbon-cutting ceremony, giveaways, photo opportunities, and more.
View this post on Instagram
The event will also feature a special appearance by Brian McBride, former U.S. Men’s National Team player, giving soccer fans a chance to celebrate the tournament alongside a familiar name from U.S. Soccer history.
Chicks in the Office Hosts Are Also Stopping By
Also on the lineup for the grand opening are Maria Ciuffo and Francesca Mariano, hosts of the popular Chicks in the Office podcast. Maria lives in Jersey City, Fran lives in NYC, and Hoboken + JC get plenty of shoutouts on the pod, where the duo covers pop culture, celebrity news, and the latest internet lore.
See More: The World Cup May Affect the PATH, NJ Transit, + More: What to Know
For locals looking for a place to watch, gather with friends, or simply lean into the tournament spirit, this Texas Arizona takeover is bringing a little extra game day fun to the Mile Square.
Follow @thehobokengirl on Instagram + TikTok for the latest Hoboken and Jersey City updates, sign up for our weekly newsletter here that shares everything you missed each week, and check out our events calendar, which has over 100+ events weekly to peruse.
