• Coup De Coeur in Hoboken: A Look Inside the Newly-Renovated Boutique

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    The feeling when you try on the perfect fitting pair of jeans, or finally find that birthday dress you’ve been looking for–that is the feeling Coup De Coeur wants to offer their customers when they walk through the door. Coup De Coeur is French for “lovestruck,” which means, “a feeling of when you see something, that’s it.” This newly renovated Hoboken boutique definitely gives off those vibes, which makes it hard for customers to leave empty-handed. Read on for an inside look at the new and improved Coup De Coeur, located at 1214 Washington Street. 

    coup de coeur hoboken

    About Coup De Coeur

    coup de coeur

    This Uptown Hoboken boutique has been around for years, but this past spring they decided to close their doors temporarily for a revamp. They not only changed the interior layout of the store, but also improved their inventory, adding in lifestyle pieces and an athleisure section. The newly renovated shop reopened on Sunday, August 3rd.

    coup de coeur inside

    “It was time for a change for the better,” one of the owners revealed. The renovations involved a paint change, fixture updates, additional space, a new logo, and more. 

    The Boutique Ambience

    coup de coeur stock

    The boutique’s new look is sleek and modern, with minimal decor, and includes subtle touches of copper detailing. {Fun face —all of the clothing racks around the store are fully functional copper pipes.} The store is easy to shop in, utilizing only clothing racks which provides an open and spacious feel, unlike the previous setup.

    See More: Peper and Parlor: Hoboken’s Chic Boutique on Washington

    coupe de couer racks

    The sales staff are kind, welcoming, and knowledgeable about what the store has to offer.  Whatever customers are looking for, the staff is willing and eager to help. The shop owners want Coup De Coeur to become a community, not just a retail store, and they plan to host occasional events now that they have more space.  

    The Inventory+ Pricing

    coup de coeur clothes

    Despite the upscale feel of the shop, the assortment of inventory is very affordable, which was a pleasant surprise. For example, a silk “going-out” top was around $38, a stylish sweatshirt was $68, and a dress was around $100+.  Coup De Coeur has something for everyone and price ranges vary by designer. Their diverse assortment consists of workout clothing, bralettes, leggings, jeans, casual wear, special occasion dresses, outerwear, and jackets.

    coup de cour changing room

    They offer something for every occasion and carry more than twenty brands including Susana Monaco, Finders Keepers, Astr the Label, C/MEO Collective, 4SI3NNA, Heartloom, to name a few. “We want to offer choice, encourage people to explore, and enable them to walk out with multiple outfits,” explains one of the shop owners. “We can help them find what feels right and at the right price for them.”

    Read More: Zero Kids: A Vintage Gem in Downtown Jersey City

    Contact

    The shop is open  Tuesday through Friday from 12:00PM-8:00PM, Saturday and Sunday from 11:00AM-7:00PMThey are located in uptown Hoboken on Washington Street between 12th and 13th Street and can be found on Instagram @Couphoboken. 

    Coup De Coeur is also hiring! If anyone is interested, they can DM the shop on Instagram @Couphoboken, or stop in to say hello.

    Have you been to Coup De Coeur in Hoboken? Tell us what you bought in the comments!


    Written by:

    Alexis moved to Hoboken after she graduated college in 2015 and fell in love with the area right away. She currently lives in Jersey City with her boyfriend, Ewan, and works in New York City as a fashion buyer by day and an aspiring entrepreneur by night. In her spare time, when she is not exploring the new, trendy spots around town, you will find her working out at one of her favorite local classes, singing along to the soundtrack of Wicked, or creating macrame wall art and home decor that she sells on Etsy.