The Wild Ethos
The Ambiance of the Shop
What to Expect From the Inventory
With tangled vines and other untouched moments in nature serving as Wild’s ultimate inspo, you will find a lot of similarly treated pieces in the 6th Street shop.
“In that spirit, the pieces we’ve collected honor the natural beauty of imperfection,” Ana continues. “Each one is vintage, and some show the marks of a life well-lived, worn in the best way. They’re meant to be used over and over again — the glasses over-filled and clinked with friends, platters and bowls and candlesticks squeezed onto a tiny table. An impromptu party outside with good music and even better food is our idea of a wild summer night, and we have that simple joy in mind as we source each piece.”
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Making Hoboken Home
The Mile Square is obviously a quaint place to situate any shop, but we were specifically curious as to what brought Wild to this specific spot on 6th Street. Mike and Ana are locals who have been scoping out the location for years — even back when it was still Aaraa.
“We’ve lived around the corner from the store for years, and I’ve always loved the space,” Ana says. “Sharon of 6th Street Vintage curates the most wonderful mix and I used to stop in on my way home to shop there. I was a home editor for many years, which meant I did a lot of prop-styling for photo shoots, so we’ve often spent our weekends upstate and beyond, hunting around for unique pieces.”
With years’ worth of a background in homeware, you can imagine that Ana and Mike have collected quite a lot of stuff throughout their travels and photo shoots.
“Over the years I’ve amassed a bit of a collection, and always dreamt of opening a small shop for it,” Ana continues. “We’re very much looking forward to sharing the space with Sharon {6th Street Vintage will be in the adjoining room}, as I think our inventories will be a very natural complement to each other.”
The Future of Wild
Wild is made by Hoboken, for Hoboken. Ana and Mike want locals to know that they are beyond humbled and grateful for the opportunity to open up a shop in town.
“We’ve sourced our inventory from all over the place, and have consistently met the kindest, most interesting people who have generously shared stories about the pieces and their histories,” Ana explains. “We’re most looking forward to meeting more people within our own community, continuing those conversations, and hopefully, making new friends!”