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Willow Rose, Hoboken Athleisure Boutique on 1st, Closing After 11 Months

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It’s no secret that businesses open and close on the reg here in Hoboken, and unfortunately, there’s another business to add to the “Closing Soon” list. Willow Rose, one of the Mile Square’s athleisure boutiques has announced that it will be closing its doors next month — as of February 1st. The news comes just 11 months after the store opened. More information on the closure and what you can expect inside Willow Rose during its final few days.

The Closure

In a statement issued on Instagram, the owners of Willow Rose broke the news that they will be shutting their doors for good on February 1st. The statement read:

“We regret to announce that after 11 months of an extremely promising outlook and direction, Willow Rose will close down due to a matter regarding a partner in the business…We will cease operation [on] February 1st, 2020. Please visit our shop to resolve any issues or to claim a store credit before this date.”

The store was known for its selection of athleisure items and jewelry.

Of course, the store is still open for business for a matter of weeks, so rest assured, you can get your last fix of what they have in stock before the closing day gets here.

Read More: One Sol: Hoboken’s Wellness + Fashion Haven

About Willow Rose

Willow rose girls

“We wanted this store to reflect and support the more relaxed girl in her style,” Cassandra, one of the owners, shared exclusively with HobokenGirl.com when the space opened. The lifestyle store catered to more of the everyday girl and moms alike, the owners explained at the time.

willow rose lavender

Items like Palo Santo, sage, dry lavender, and crystals were just some of the unique finds that Willow Rose sold. Jewelry and workout clothing + athleisure were also on the menu, with fun finds that dress up any sweats or quick grocery-shopping-trip-type attire.

willow rose earrings

willow rose shelves

Jewelry ranged from 14K gold studs to more affordable costume jewelry — with price tags in the $30 range.

See More: City Kidz: Hoboken’s First Streetwear Boutique for Kids


willow rose racks

We’re sad to see this little 1st Street gem go, but until February 1st, make sure to stop by and see what they have in-store and wish the ladies well.

You’ll be missed, Willow Rose!

Written by:

Jen is the founder and Editor-in-Chief of HobokenGirl.com. With deep entrepreneurial roots in Hudson County — as her grandparents owned textile businesses on Tonnelle Ave in North Bergen dating back to the 50s — she started the site as a Hoboken resident to discover the amazing things happening in the area. When not planning the next Hoboken Girl event or #HobokenGirlHelps volunteer project, she can usually be found shopping at local boutiques, eating an Insta-worthy meal, walking her two pups, or watching Bravo TV and ordering takeout with her husband.

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