City Kidz: Hoboken’s First Streetwear Boutique for Kids

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Hoboken mamas and papas looking for some style game elevation for your babes — you’re in luck. City Kidz is solving that style conundrum in Hoboken, in a big way. Located at 163 2nd Street between Bloomfield and Garden, City Kidz is a streetwear clothing store for the town’s most stylish kids. The shop was opened by Hoboken mom Brittany Anderson, as she wanted to fulfill her dream of having her own boutique and sharing her love of kids’ style. When she saw the large storefront for rent, she knew this was her moment. Read on to discover everything that this first streetwear boutique for kids in Hoboken has to offer.

City Kidz

The Shopping Experience

City Kidz Racks

City Kidz gives you a taste of New York, Miami, and Los Angeles fashion for children of all ages. The racks are lined with camo, plaid, bold colors, and even vintage designer brands.

“I didn’t realize I wanted to do kids fashion until I had my son Xander,” Anderson said. “Once I saw all the different outfits he could dress in, I was hooked.”

See More: Hoboken Clique: An Uptown Girls’ Boutique Haven

Anderson wanted to give locals more options for their kids than just the normal outfits found at other children’s stores. The 29-year-old understands there isn’t only one type of parent and she puts customer service above all else.

“Now that I’m representing my own brand, I want to make sure I’m doing my best every day,” she said. “The store is really helping me grow as a person and as a woman.”

City Kidz Window

{Photo courtesy of @city.kidz}

The boutique carries children’s sizes from infant to 10/12, and most everything is unisex. Popular items you can find at City Kidz include “The Universal Sweater,” a sweat suit by Australian brand Doo Wop Kids, as well as the “Adventurous” dress and skull print sweatsuit by Berlin brand Little Man Happy. Other brands include @kytebaby, @lilxokings, @memekidswear, and @shopemichi.

City Kidz Brittany

City Kidz offers consignment for customers who want to sell vintage designer children’s clothing as well. Anderson recently received brands like Christian Dior, Burberry, and Moschino from a retailer in Chicago who’s sold to Kim Kardashian. Vintage items are sold at face value — she says she wants people to be able to afford the unique pieces in her store.

“If it were up to me, I’d give everything away for free,” she jokes. “But then again I would be broke.”

Behind the Brands

Growing up, Anderson always had a tomboy sense of style. Now, she channels that vibe into the outfits she buys for her streetwear boutique. She says her prices are comparable to Zara Kids and everything is machine washable except for delicate or knit pieces.

Having previously worked at Hoboken vintage clothing store Mint Market, she describes the owner Valerie as her mentor, often still asks her for advice or to borrow everyday supplies for the shop.

At City Kidz, the current staff is Anderson and her mom, but she’s planning to add more employees over the summer. She credits her style to her mom, who won’t go anywhere without looking and feeling her best.

Read More: Unique Indoor Kid Friendly Activities in Hoboken

City Kidz Brittany Son

{Photo courtesy of Brittany Anderson}

Anderson appreciates the time she can spend with her family, who has helped her at every step in her career. She wants to obtain a bigger client base in 2019 and create an experience out of City Kidz. She plans to set up activities, seating areas, and provide kid-friendly food options outside of the storefront in the summer. Eventually, she’d also love to open another store in Los Angeles.


City Kidz is offering 10% off to all Hoboken residents and always has a sale rack on display. Hours are Monday through Friday 12:00PM-6:00PM, Saturday 11:00AM-5:00PM, and Sunday 12:00PM-5:00PM.

Have a favorite buy from City Kidz? Let us know in the comments! 

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Originally from Allentown, Pennsylvania, Megan is a Jersey Girl at heart with a passion for writing and content creation. She is an alumna of Rutgers University-New Brunswick and currently works in media relations for a Fortune 500 company. In her free time, you can find her at Crunch Fitness or exploring new brunch spots, dive bars, and local boutiques with her friends. Megan covers human-interest stories and lifestyle news geared toward young professionals and the every day Hoboken Girl.