• Inside Hoboken Homes: Danielle and Pam’s Dreamy Rental

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    It’s no secret — many residents renting in Hudson County know the struggle of wanting to spruce up a space but not feeling like investing major time and money to do so. It’s easy to feel restricted in a rental, but two Hoboken girls have broken design barriers on their termporary space and we are so here for it. After moving into their unit in September, local residents Danielle and Pam went all-out in their new space {with some help from an interior design service called Decorist}. And now, this beautiful rental downtown is a totally dreamy, feminine space. Read on to find out all about how they designed their gorgeous Hoboken rental. 

    danielle pam living room 4

    {All photos courtesy of Decorist}

    PSA: This is DEF not your boyfriend’s apartment.

    Danielle is currently a senior lifestyle editor for Her Campus and has previously worked at Hearst, so she’s certainly seen her fair share of fabulous décor. When thinking decor off the bat, she knew she wanted to bring a similarly-styled flair into her own home. Working with Decorist, the roommates began by filling out a design questionnaire and the system matched them with a designer that fit their respective styles {and if working with the company, you’ll go through the same process}. Danielle and Pam were matched with Jessica McCarthy and she began to bring their gold + pink dream-home into a reality.

    Read More: 10 Easy Upgrades to Make Your Hoboken Rental Feel Like Home

    Step one was finding the perfect staple pieces, like a functional but stylish couch. The couch Jessica picked for them is a microsuede sectional from Bed Bath + Beyond {yes, they sell furniture and the sectionals are actually to-die-for}. Even being a rental, Danielle tried to think long-term when choosing a color and size for her furniture piece, something that will fit in future homes. Gray = can never go wrong.

    Danielle Pam Living Room

    A part of their apartment that is impossible to miss, however, is the floral accent wall. Now wallpaper is scary, especially when thinking back to parents and grandparents spending hours and hours trying to take it off of their walls. As of late, however, wallpaper has totally stepped up its game and now there are tons of non-permanent adhesive wallpaper that can be found on sites like Etsy.

    Danielle pam accent 2

    The ladies went with a floral, chic design. To put it up, they hired a TaskRabbit that set them back $150, but it only took two hours for it to get done. The fabulous accent wall is finished with a lips art piece from Chairish.

    danielle pam accent

    hoboken homes rental

    The two accent chairs and the coffee table are also from Bed Bath + Beyond {seriously, go check out the store’s furniture collection}. The accent pillows and décor are a mix from all the usual suspects like HomeGoods and Target.

    danielle pam coffee table

    Adding a bit of greenery to the living room is a beautiful fiddle leaf fig tree from Bed Bath & Beyond. Finding the perfect floor poof is a project within itself, but the girls found their two pink velvet floor poofs from Target.

    danielle pam living room 3

    Bar carts have become a decorative + functional staple in apartments, and Jessica taught the girls the golden rule of three when styling their bar cart which is from also Bed Bath.

    danielle pam bar cart

    Three bottles of alcohol on each shelf finished off with books and some greenery. Instead of going the letter board route, they purchased this “Treat Yourself” sign from Amazon to finish off the bar cart design.

    See More: Inside Jill + Matt’s Self-Designed {+ Gorgeous!} Jersey City Loft

    Danielle pam bedroom

    Decorist designer Jessica kept her work within the living room, so the girls decorated their bedrooms themselves. Danielle’s furniture is a mix of pieces she’s gotten over the years from Basset, with bedding from West Elm. An awesome trend Danielle tapped into: putting your handbags on display by using shelving easily purchased from Amazon.

    hoboken bedroom rental

    Pam’s furniture is from a mix of go-to stores – TJ Maxx, Wayfair for her mirror, and AllModern for the dresser and nightstand. Everyone loves a vintage piece of furniture, and it can’t get any more vintage than her bed — which is from her grandparent’s home.

    pam bedroom hoboken

    It only goes to show, with a little thought, planning, and perhaps the help of a designer — making your rental cozy and chic is totally possible.

    danielle tullo hoboken home design

    PS: See the girls posting more of their home and their champagne boomerangs on Instagram at @danielletullo + @pamelagrant. And you may recognize Danielle from her epic Galentine’s Day party here.

    Have any rental decorating tips of your own? Want to be the next home decor locale featured?

    Let us know in the comments!


    Written by:

    Tatiana is a born-and-raised Jersey Girl originally from Bergen County, but Hoboken now has her heart. After falling in love with the Mile Square while bartending in town, it was only a matter of time before she called Hoboken home. By day, Tatiana works in sales in NYC and also as a part time real estate agent in both Hoboken and NY. In her spare time she loves petting every single dog that passes by on Washington Street and has become a travel bug, enjoying exploring the amazing cultures and decor found around the world. Starting @HobokenHomes was an idea Tatiana developed recently, and now she finds it allows her to meet so many amazing residents in town and share the hard work they've put into their homes.


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