Home Food + DrinkCoffee Wake Up and Go: Hoboken’s Newest Coffee Shop

Wake Up and Go: Hoboken’s Newest Coffee Shop

by Danielle Lynch
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The Southwest end of Hoboken has been getting quite a facelift in recent months and we are excited to welcome a new café to the line-up. Wake Up and Go, located at 100 Marshall Street {back by The Sky Club Condominiums and The Hoboken Business Center}, is new to the café scene but has become quickly popular with locals, serving up organic coffee, teas, pastries, and specialty drinks at their storefront. Read on to learn all about this new coffee shop in the up and coming Southwest end of Hoboken. 

wake up go coffee hoboken

About the Owner

wake up go owner

Shota Lomsadze, owner of Wake Up and Go, is only 25 but has already made huge strides in Hoboken. Born in the U.S. but also a proud Georgian {the country, not the state}, Shota always knew that he loved coffee but wasn’t sure what he could do with this passion. At first, he was on his way to medical school but soon realized that was not the direction he wanted to go. He realized that he wanted to open up a coffee shop instead. 

About Wake Up and Go

wake up go coffee

The coffee shop is a relaxing haven for all to enjoy. The relaxing décor makes this spot the perfect place to meet friends, work remotely, host a book club, or just come grab a morning joe. Lomsadze wants all who visit the cafe to feel comfortable and enjoy their time spent at Wake Up and Go. 

coffee wake up go

On the menu are a variety of coffees, teas, specialty drinks, and pastries. Shota is proud to serve all organic teas and coffees. One of the most popular drinks is the Sumatran Cold Brew, which is very smooth and loaded with caffeine. Cold-brew is basically a coffee concentrate that is brewed and iced for 12 to 24 hours, making it supercharged for a sleepy morning commute. Other drinks, like cappuccinos, lattes, mochas, Americanos, and Red Eyes are also brewed to perfection here. Additionally, Wake Up and Go offers milk alternatives such as soy, almond, oat, and coconut. More than that, the café serves drool-worthy pastries from Balthazar Bakery in Englewood + NYC. From almond croissants to scones to chili cheese danishes, each mouth-watering pastry is the perfect pair for any drink order.

See More: The Grind Coffee Shop: Bergen-Lafayette’s Go-To Coffee Spot

About the Owner

This is Shota’s first entrepreneurial endeavor and he is excited to open his first coffee shop in the city where he once lived. Now a Weehawken resident, this once Hobokenite always loved the vibrancy of The MIle Mile Square, which is why he decided to open up shop here. And with all of the new buildings going up in this area, this is the perfect spot to bring a sense of community and camaraderie to the area. 

“That’s why I named the café Wake Up and Go Coffee because I woke up and realized what I really wanted to do.” Shota credits his parents and girlfriend for their constant support and encouragement during this time. “Without them, none of this would be possible,” he boasted. 

Read More: Hybrid Coffee: A Jersey City Cafe on Wheels

Where to Find It 


This unique space is a great addition to this up and coming area and is proud to serve customers. They are open every day of the week from 7:00AM-5:00PM Monday through Friday and 8:30AM-5:00PM Saturday and Sunday. Stop by and check out this new neighborhood café and see all they have to offer. 

Will you be visiting this new coffee shop? Let us know in the comments! 

Did you know: We started a podcast about all things news and lifestyle in Hoboken + Jersey City! Listen to the latest episode of Tea on the Hudson here and subscribe.

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