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What’s Next for Om Sweet Home Vegan Bakery?

On July 31st, the popular vegan bakery and coffee shop Om Sweet Home closed its doors after almost five years at 708 Anderson Avenue in Cliffside Park. But, as they say, when one door closes another opens – and loyal customers of the bakery have something to look forward to! We chatted with Dawn Pascale, the pastry chef and owner of Om Sweet Home about what the future of the company looks like.

About the Shop

The shop had its official ribbon cutting on Friday, February 17, 2020. Previously baking out of a commercial kitchen inside of the Pilsener Haus in Hoboken since 2013, the facility in Cliffside Park was Dawn’s very first storefront.

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The outpost was about 800 square feet and included a coffee shop and served up delicious baked goods like pastries, muffins, doughnuts, and custom cakes that were vegan, dairy-free, gluten-free, soy-free, wheat-free, and palm oil-free, using non-GMO organic products made with its original non-dairy butter alternative. It also offered coffee.

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Although the shop was in Cliffside Park, Dawn’s delicious treats could be found at Hoboken and Jersey City establishments like Black Rail Coffee, Bean Vault Coffee, and Bwè Kafe.

On the last day of July, Dawn posted a video via Om Sweet Home’s Instagram page formerly announcing that the shop has closed. She expressed her gratitude for her staff and patrons over the years and reassured everyone that is not the end of the road for the bakery. “This is not goodbye. Stay tuned, you haven’t seen the last of me yet.”

The Future of Om Sweet Home

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We spoke with Dawn about what the next chapter of the company will be.  She let us in on her next steps, sharing, “Taking the business in a focused direction was a tough decision knowing that my retail space and wholesale baking side would both need to close. But the focus is now our proprietary non-dairy butter alternative and some new products which are in development.”

For the time being, Om Sweet Home is not selling its baked goods to its local retail partners. “We miss our retail partners dearly. If I can get the wholesale baked goods business going again with  a new staff and new facility, I definitely will. Our existing non-dairy butter business is remaining as we grow and ramp up our operations. As soon as our butter is available again for retail, we’ll update everyone.”

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As for a potential new outpost, she says “I do see Om opening a small retail space within the next 9-18 months. The concept would be different than the bakery we had for the past 4 1/2 years.”

Stay tuned, we will keep you updated on Om Sweet Home’s next chapter and what that may look like.

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Written by:

Victoria is HG's Associate Editor and Social Media Coordinator for the Hoboken Historical Museum + Fire Department Museum. She is a fourth-generation Hoboken native, BNR in the Mile Square, and Jersey City. Through playing softball in town for fourteen years, playing the trumpet for the Hoboken High School Redwings Band, and graduating from New Jersey City University, these two cities have a special place in her heart. When she isn’t Style Assisting or volunteering at Symposia Bookstore, she’s exploring everything the Concrete Jungle has to offer. You can catch her at art exhibitions, local festivities, traveling, diving into a new book, thrifting, or indulging in some form of arts and crafts.