• Om Sweet Home {Vegan and Gluten-Free} Bakery Opens Storefront in Cliffside Park

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    For those of you who have been following our 2017 Hudson County Women to Watch, you’ll know that Dawn Pascale, one of our fierce femme fatales for the new year, has opened up her first brick and mortar bakery and coffee shop, Om Sweet Home, at 708 Anderson Avenue, Cliffside Park. The shop had its official ribbon cutting on Friday, February 17.

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    Previously baking out of a commercial kitchen inside of the Pilsener Haus in Hoboken {since 2013}, Dawn has moved her operations to a new facility at in Cliffside as well as opened up a her very first storefront. The space is about 800-square feet and includes a coffee shop and delicious vegan and gluten-free baked goods {pastries, muffins, doughnuts} and custom cakes. They also serve coffee and {obviously} offer some vegan-friendly options including coconut milk.

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    For those living in Hoboken and JC who thrive on a gluten-free/vegan muffin on the reg, don’t sweat it — Dawn will continue her wholesale business for clients throughout the area. Some of the current spots that Om Sweet Home is carried include Black Rail Coffee, Bean Vault Coffee, and Bwè Kafe.

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    While her career background is in finance, baking isn’t something that Dawn started only a few years ago. Says Dawn, “When I was 5 years old, I watched the Galloping Gourmet in the mornings, so I had to go to afternoon Kindergarten classes. But it was all worth it. My life from there may have taken a different road, not culinary related, but my passion for cooking and baking never died!” Dawn quickly saw the demand for “alternatively” baked goods — with vegan-friendly and gluten-free ingredients and began incorporating it into her baking for local clients.

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    From this, Om Sweet Home was created [in 2013] — where Dawn’s emphasis was on organic ingredients, as well as substituting many of those items for alternative approaches resulting in a vegan and gluten-free line of baked goods. In addition to building out her own retail and commercial kitchen space in Cliffside Park after leaving her finance job in the city, Dawn is now also the current chairperson for the Women in Business Council and an active board member of Hoboken Chapter under the Hudson County Chamber of Commerce.

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    Okay so back to the delicious things at the shop, because there are too many to list. At Om Sweet Home, Dawn’s creation, “Buttah” — a delicious non-dairy butter alternative free of soy, palm oil, animal products, and nuts — is sold. It actually tastes, melts, and spreads like butter {made mostly from coconut}. Yum!

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    There’s also granola for a gluten free brekky with some coconut yogurt, and for coffee lovers, Om Sweet Home brews City of Saints coffee + offers a homemade coconut-based creamer. Too much goodness in one small little space. We’re so excited to make the routine trek to Cliffside Park {quick 15 min drive} for some organic/vegan/gluten-free/coffee on the reg. Congrats, Dawn and the Om Sweet Home family!

    Have you been to Om Sweet Home’s new brick-and-mortar? What did you think? 


    Written by:

    Jen is the founder and Editor-in-Chief of Hoboken Girl. She started the site to discover and share the wealth of things happening in Hudson County. Her roots in the area extend to her maternal grandparents, who owned two textile factories in Weehawken and North Bergen. When not planning the next Hoboken Girl event/volunteer project or editing her life away, she can usually be found shopping at local boutiques, eating an Insta-worthy meal, walking her French bulldog + rescue pup, or watching the latest murder doc on Netflix with her husband.


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