Wicked Scents, New Apothecary Boutique in Hoboken, Opens Today

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Apothecary lovers, this one’s for you. Miguel Goncalves, a Hoboken resident, made a bold move during the pandemic: he quit his corporate job to become the first person in his family to open a business. So, naturally, he wanted to focus his new business on something he loves: scents + Hoboken. Read on to learn more about the new apothecary boutique, Wicked Scents, that opened today in Hoboken at 163 2nd Street — where the former City Kidz was located.

His Mission

“I want to provide a local solution for locals to get some stress-relieving products and enjoy the zen of candles and essential oils as much as I do,” Goncalves says. So, he’s opening Wicked Scents on 2nd Street, dedicating his store to candles, “with diffusers, essential oils, bath bombs, and soaps,” Miguel told Hoboken Girl

The shop is a personal experience for Goncalves, who is checking off many firsts in his family: he’s a 31-year old entrepreneur who comes from a family of Portuguese immigrants and is the first in his family to get his MBA. 

Read More: Hoboken Bakery Opens on Monroe Street, Uptown Restaurant Olivia’s to Open Next Month

wicked scents hoboken

Goncalves began plans to take over the space about two months ago and hopes to welcome visitors into his store after renovations are complete and his shelves are fully stocked at the end of March or the beginning of April, and the inside features a design from a Connecticut artist, Kae. 

What To Expect

Rock Creek Soaps

{Photo credit: @rockcreeksoaps}

As well as carrying the local private brand Lucid Flame Candle Co., Wicked Scents will carry favorites like Yankee Candle, Bridgewater, Votivo, Rock Creek Soaps, and more. And, while he quit his corporate job to start this new venture, he owes the idea to the eight years he spent in his former career.  

“I came about the idea because I came from a consumer packed goods background and noticed the candle, essential oil, and soap industry was a growing segment,” he says. And, because he is a dog owner, Wicked Scents will be a dog-friendly business. 

See More: Sweat + Glo, an Infrared Sauna Studio Opening in Hoboken

Wicked Scents will be joining the ranks of boutiques like UNJUMBLED, The Co., The Washington General, and ONE SOL, all Hoboken boutiques that carry a range of apothecary goods such as soaps, bath bombs, essentials oils, candles, and more. Jersey City residents have Kanibal + Co, The Lucky HoneyBee, and Walker’s Apothecary for their apothecary needs.

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Erica calls Hoboken her adopted home, after moving from Toronto, Canada nearly three years ago. She completed her graduate degree from NYU's journalism school last year and now spends her days writing and reading. Her interests include everything from sports to books to fashion, and she falls more and more in love with Hudson County with each passing day.