30+ Jersey City Beauty Gurus Locals Need to Know

3

If there’s one thing Hoboken + Jersey City residents are always swapping, it’s their favorite beauty recommendations. From hairstylists and makeup artists to brow experts, nail artists, and skincare pros, Jersey City’s beauty scene is filled with local talent helping clients look and feel their best year-round. The Local Girl team caught up with some of Jersey City’s go-to beauty gurus to learn more about the services they offer, the advice they swear by, and what’s next for their businesses. Whether the search is for a new salon, skincare studio, bridal makeup artist, or nail appointment, consider this a go-to guide to 30+ beauty gurus you need to know in Jersey City. Read on for more Jersey City beauty gurus to know. 

Editor’s note: Omissions are never intentional. If you know of someone who should be on our list, send us a note at [email protected]. 

Adrienne Rivera of A-List Suite | 611 Washington Boulevard, Suite 152

Adrienne is the owner and stylist behind A-List Suite, a private salon space located inside Phenix Salon Suites in Newport. She provides clients with a personalized, one-on-one beauty experience in an intimate suite setting, allowing each appointment to feel comfortable and tailored to the individual. Through A-List Suite, Adrienne combines her professional expertise with attentive service to help clients leave feeling polished, refreshed, and confident.

Anatalie David of The Hair Room | 467 Palisade Avenue

Anatalie is the owner and stylist at The Hair Room. She was inspired by her upbringing in her mother’s Houston salon. She built her career as a colorist in NYC before opening her own salon rooted in warmth, creativity, and community. She brings a blend of Southern charm and vintage flair to every guest experience, creating a welcoming environment for both clients and her team.

Best Known For: Expertise in color corrections, customized transformations, and classic color services.

What services do you offer?

“My primary focus today is cultivating and leading The Hair Room Jersey City, a salon experience built on creativity, connection, and personal growth. The Hair Room offers a wide range of services including custom hair color, cutting, texture services, bridal styling, and specialty beauty services provided by our talented team of independent artists. Beyond hair, we’ve created a one-of-a-kind space where guests feel welcome, comfortable, and connected. The Hair Room is equal parts salon, creative clubhouse, and community gathering place, bringing back the sense of belonging that many people miss in today’s fast-paced world. Over the last ten years, I’ve had the privilege of growing The Hair Room through four locations across two states, with the goal of creating a salon environment that prioritizes both exceptional guest experiences and sustainable careers for beauty professionals.”

Best advice related to your services?

“My best advice is to find a beauty professional who listens before they advise. Great hair isn’t about chasing every trend. It’s about creating something that works with your lifestyle, your maintenance preferences, your budget, and your personality. The best salon experiences happen when guests feel comfortable communicating their goals and stylists feel empowered to be honest about what’s achievable. I also believe beauty services should be about more than the final result. The time you spend in the salon should feel restorative, inspiring, and enjoyable. The way a space makes you feel matters just as much as the service itself.”

Future plans + goals?

“As we celebrate ten years of The Hair Room, I’m focused on continuing to grow the community we’ve built while expanding opportunities for beauty professionals to thrive independently. My goal has always been to create a salon that feels different from the traditional model, one that values creativity, collaboration, education, and work-life balance. Looking ahead, I’m excited to continue mentoring artists, exploring new creative projects, and finding innovative ways to bring people together through beauty, self-expression, and community. The Hair Room has never been just about hair. It’s about creating a space where people feel welcomed, supported, and empowered to be themselves.”

Aretha Marotto of Gaia’s Cavern Boutique Spa | 140 Wayne Street

Aretha Marotto is a Master Esthetician and owner of Gaia’s Cavern Boutique Spa with more than 20 years of experience in skincare and wellness. She moved from her native Buffalo NY to Jersey City to build a spa rooted in care, connection, and community. After years of growing Gaia’s Cavern alongside longtime friend Kitty Varco, Aretha became the sole owner in 2024 and continues to create a space where clients feel welcomed, relaxed, and cared for.

Best known for: All-natural everything, from facials to foot baths to crystals + more.

What services do you offer?

“Customized organic facials, dermaplaning, microchanneling, and Brazilian waxes.”

Best advice related to your services?

“Skincare advice is best coming from licensed estheticians, not TikTok trends. We work with all skin types and conditions every day, so we know what delivers real, consistent results beyond the latest fad. Consistency is everything. A customized homecare routine combined with regular, healthy facials is key to achieving and maintaining healthy skin.”

Future plans + goals?

“Currently researching and implementing more clinical ingredients to add to our facial menu. Growing and educating my team of estheticians and massage therapists. Personally, my plans and goals are traveling to Italy and Costa Rica this year and to be the healthiest version of myself yet.”

Carlos Sanchez of Killah Beauty Bar | 213 Montgomery Street

Carlos Sanchez is the owner and head stylist at Killah Beauty Bar in Jersey City, where he is known for his ultra-natural hair extensions and signature sun-kissed balayage techniques. With more than 16 years of experience, he specializes in creating healthy, low-maintenance hair transformations.

Best known for: Seamless hair extensions + sun-kissed balayage.

What services do you offer?

“Services include coloring, highlighting, haircutting, balayage, and ultra-undetectable hair extensions. Plus, giving you the hair of your dreams in just a few hours, and my sun-kissed balayage techniques, which are low-maintenance and healthy on the hair.”

Best advice related to your services?

“Come to appointments open-minded. Inspiration paired with professional expertise often creates the strongest results.”

Future plans + goals?

“I want to continue growing my staff, educating licensed professionals, and refining my extension and coloring techniques. We can never stop learning in this field; it’s a forever-evolving field, and that’s the beautiful part of it.”

 

Drew Suza of SpaBlue | 280 Marin Boulevard

As Creative Director of Hair at Spa Blue, Drew Suza is known for combining technical precision with an artistic, highly personalized approach to hair. Drew was trained at the Aveda Academy in Toronto and specializes in advanced cutting techniques and has spent more than a decade working with all hair types and textures. He is particularly sought after for his expertise in curly hair, helping clients enhance and embrace their natural texture through customized cuts and styling. In addition to his work behind the chair, Drew spent more than six years as a traveling platform artist and educator, training fellow stylists and staying at the forefront of industry trends. At Spa Blue, Drew focuses on creating hair that complements each client’s features, lifestyle, and daily routine, and delivers results that look just as good outside the salon as they do when you leave the chair.

Eden Fabbo, hair + makeup | Jersey City 

Eden Fabbo is a previous winner of The Hoboken Girl’s 2025 Best of for both best makeup artist and best wedding business, for her bridal hair and makeup business Saint Lüx. Eden works with private clients, brides, and on TV and film sets, styling photo shoots and other productions. 

Erin Chen of Neptune Nailz | Jersey City (private studio address provided when booking) 

Erin Chen is the owner of Neptune Nailz Studio, a private Jersey City nail studio specializing in structured gel manicures and nail health. Her work combines Chinese and Japanese gel techniques with Russian manicure methods for clean, long-lasting results.

Best known for: Detailed nail art + structured gel manicures.

What services do you offer?

“I offer gel manicures, structure gel, hard gel, Gel X extensions, and custom nail art. My style ranges from modern “quiet luxury” nails to fun Y2K-inspired designs. Clean application and shaping are extremely important to me, and I always prioritize the health and integrity of the natural nail.”

Best advice related to your services?

“Consistency leads to healthier nails. Maintenance appointments every 3-4 weeks and regular cuticle oil make a major difference.”

Future plans + goals?

“To continue elevating my studio into a creative and safe space where clients feel comfortable and inspired. I’d love to eventually combine some of my other artistic passions into the space as well, potentially incorporating photography, hosting small events for women creatives, and even offering nail education classes and courses in the future.”

Eyebrows by Pam at The Nail Loft | 389 Central Avenue, 2nd Floor

Since opening inside The Nail Loft in Jersey City Heights, Eyebrows by Pam has built a loyal following for expertly shaped, natural-looking brows. Specializing in eyebrow threading, tinting, and facial threading services, Pam is known for her attention to detail, gentle technique, and personalized approach. Clients consistently praise her ability to create flattering, symmetrical brows while maintaining a welcoming and comfortable experience, making her a go-to destination for brow care in Jersey City.

Gabrielle Lampone, makeup artist 

Gabrielle Lampone is the head makeup artist at Sainte Lüx, the winner of the Hoboken Girl’s 2023, 2024 + 2025 Best of for best local wedding business.  Gabby works with private clients, brides, and more. 

Gisella Amaya of Paloma | 338 Newark Avenue

Gisella Amaya is the owner of Paloma, a full-service hair salon blending luxury services with a creative, boho-inspired atmosphere. Alongside her talented team of stylists, she focuses on creating healthy, beautiful hair in an elevated but welcoming environment.

Best known for: Luxury hair services with a creative + boho-inspired touch.

What services do you offer?

“We offer haircuts, hair color, highlights, extensions, keratin treatments, barber services, and bridal services. We recently moved into a brand new space that blends high-end luxury with a bold, creative boho vibe, creating an experience that feels both elevated and welcoming.”

Best advice related to your services?

“Hair is part of your wardrobe. We change our clothes with the seasons, and our hair should evolve too. Keeping your hair healthy and maintained makes all the difference, because healthy hair always looks the most beautiful. I always recommend getting a haircut with each new season, about four times a year, to keep your hair feeling fresh, nourished, and effortlessly styled.”

Future plans + goals?

“We’re excited to continue growing our team. Expanding into a larger space has allowed us to welcome more talented artists into Paloma and continue building a collaborative, creative environment. It also gives me the opportunity to focus more on my passion for education, mentorship, and maintaining the high standard of service and experience we strive to provide every guest.”

Jacques Bikai of Biscott Styles | 381 Summit Avenue

Jacques is the co-owner and a master barber at Biscott Styles, a modern barbershop located near the Journal Square PATH station. He specializes in precision skin fades, tapers, beard sculpting, and detailed grooming services tailored to each client’s hair texture, face shape, and personal style. Known for his careful attention to detail and welcoming approach, Jacques has helped Biscott Styles build a reputation for delivering consistent cuts in a relaxed, elevated environment.

Jasmarie Coniglio of Shampoo JC | 107 Christopher Columbus Drive 

Jasmarie is the owner, business director, and colorist at Shampoo JC. She began her career in the beauty and fashion industry in 2004 and has built a reputation for creating personalized looks tailored to each client’s individual style and hair goals. Specializing in curly hair, color services, and Brazilian Blowouts, Jasmarie combines creativity with extensive training from industry leaders including Paul Mitchell, DevaCurl, Yuko Japanese Straightening, and Rusk reconstructive treatments. A former salon educator, she is passionate about continued education and helping clients feel confident while embracing a fresh new look.

JC Lash Bar | 110 Liberty View Drive, basement 

This downtown JC spot was named Best Lashes in Jersey City by Hoboken Girl readers in 2025. Services here include eyelash lifts and extensions and brow treatments. 

Jennifer Resnick of Nulux Salon + Spa | 106 River Drive

Jennifer is the owner of Nulux Salon + Spa, a women-owned beauty destination located along the Jersey City waterfront. After studying computer information systems and working as a bookkeeper and programmer, she followed her longtime passion for fashion and beauty by opening her first salon in 2010. Jennifer later opened two Polish Me locations before launching Nulux in 2021 as a full-service space offering hair, nails, waxing, facials, lashes, massages, and other beauty treatments under one roof.

Kathleen Varco of LAKOET & Company | 160 Newark Avenue, 2nd Floor 

As the founder and owner of LAKOET & Company, Kitty is known for her client-first approach, emphasizing communication, education, and personalized hair care. With more than a decade behind the chair, she trained extensively with Aveda and later became an Aveda Educator before launching her own haircare line, LaKoet.

What services do you offer?

“At LAKOET & Company, we offer precision haircuts, custom hair color, blonding and balayage services, scalp wellness treatments, hair restoration programs, smoothing treatments, and personalized hair care solutions designed to help you look and feel your best.”

Best advice related to your services?

“Come prepared with inspiration photos. Visual references help us better understand your goals, preferences, and overall vision. They create a starting point for a thoughtful consultation and help ensure we’re aligned on the result you’re hoping to achieve.”

Future plans + goals?

“My greatest goal is simple: to see both my business and the talented professionals who work within it thrive. I am passionate about creating an environment where our team can grow, our guests feel genuinely cared for, and excellence is pursued every day.”

Read More: 29 Hoboken Beauty Gurus to Know for Hair, Skin, Makeup + More

Kristena Maccaro of Love Lane Salon | 190 Christopher Columbus Drive, Suite 4C

Kristina Maccaro is the founder of Love Lane Salon, a Jersey City salon known for its “posh punk rock” vibe and talented team of stylists. While the salon focuses on everything from extensions to bridal styling, Kristena specializes in rich brunettes and elevated, natural-looking color. “We did trademark Damn Good Hair and In Hair We Trust, after all,” she said

Best known for: Rich brunette color + effortless lived-in hair.

What services do you offer?

“At Love Lane, services include lived-in color, seamless highlights, rich brunettes, bright blondes, flawless redheads, razor cuts, crisp bobs, bouncy layers, keratin treatments, styling, hand-tied weft extensions, k-tip extensions, barbering, bridal hair + makeup. Whatever you need, we’ve got an artist for it”

Best advice related to your services?

“Be honest about your hair history and realistic about maintenance. Great hair happens when inspiration and expertise work together. To stylists and artists coming up, get really good at your craft. A great blowout will change your entire career. Market yourself as your business depends on it (because it does). You never know who you’ll work with again or what opportunity is coming. And never stop learning. The moment you think you know everything is the moment your work becomes boring, and your clients can tell.”

Future plans + goals?

“We recently expanded into a new HQ space in the Vito Lofts where the focus will be on education, workshops, team growth, and creative community events.”

Lissa Taveras of Diva Glam Studio & Academy | 349 Central Avenue

Lissa Taveras has worked in the beauty industry for more than 20 years, with experience spanning skincare, makeup artistry, hairstyling, television, bridal beauty, and education. After originally opening Diva Spa & Salon in Jersey City in 2007, she later launched Diva Glam Studio & Academy with a focus on beauty, education, and empowerment.

Best known for: Bridal glam, beauty education, and advanced skincare services.

What services do you offer?

“We provide advanced skincare treatments, facials, skin tightening, peels, microdermabrasion, professional makeup artistry, hairstyling, bridal beauty, and special event services.”

Best advice related to your services?

“The best makeup starts with a healthy canvas; prioritize your skin first! Beyond the technical side, my advice is to stay authentic. Don’t just follow trends; find the style that makes you or your client feel the most confident. Beauty is about how you carry yourself, and prioritizing self-confidence matters more than any single service.”

Future plans + goals?

“The goal is to continue growing Diva Glam Studio + Academy while creating more educational opportunities and mentorship for women in the beauty industry.”

Marietta Reynolds of Downtown Medspa | 115 Christopher Columbus Drive

Founded by Dr. Eric Reynolds and Marietta Reynolds in 2012, Downtown Medspa has been serving Jersey City residents from its downtown location for more than a decade. As a full-service medical aesthetics practice, the team offers a wide range of non-surgical treatments designed to help clients look and feel their best.

What services do you offer?

“CoolSculpting Elite, HydraFacial, DiamondGlow, Vivace RF Microneedling, Laser Hair Removal, Laser Genesis, PicoSure Tattoo Removal, and hair loss treatments.”

Future plans + goals?

“ To open a third location in Hudson County.”

Martina of Piped by Martina | 346 2nd Street

With clients like Cardi B, Saweetie, and The City Girls, these lash artists know what they are doing.  This is the place to go to keep up with the latest lash trends and advanced techniques. Lash styles range from traditional mink sets to more fun options like added color and glitter. Perhaps the most fun part of the services is the funky vibe in the studio, complete with music and snacks for guests. Check out services here.

Melanie Velez of Hair With Reason | 831 Jersey Avenue, Suite 204

Melanie Velez has been in the beauty industry for over 23 years, spending most of that time in Hoboken. She is proud to share that for the last 2.5 years, she has been in her own salon studio in Jersey City, Hair With Reason. Owning her own space has been a dream come true, and it has been an amazing experience creating a calm, inspiring environment to share with her favorite guests.

What services do you offer?

“I offer custom color techniques that softly blend your natural color for a beautifully lived-in finish. My busy clients love this look and it completely eliminates harsh grow-out lines, meaning you get to confidently rock gorgeous hair for longer between salon visits.”

Best advice related to your services?

“When it comes to hair color, getting a Custom color tailored to your lifestyle, your hair texture, and your skin tone is key. Sure you can find 100 different inspirations on social media, but I can guarantee you won’t be as happy as you will when all these aspects are considered If you know you only have 5 minutes to spend on your hair in the morning, going with a lived-in color & cut is going to be the difference between looking great every day, or feeling frustrated and unhappy with a high maintenance look. Look into heat protection for heat styling days, or an air-dry cream on your busy mornings.”

Future plans + goals?

“I’d love to expand one day, but right now my goal is to create the best hair days ever for my clients, while I continue education and developing new techniques to help even more guests.”

Mobina Mahida of Kwik Threading + Waxing | 126 Newark Avenue

Mobina is the owner of Kwik Threading + Waxing, a Downtown Jersey City beauty salon specializing in eyebrow and hair-removal services. The salon is known for threading and waxing treatments designed to create polished, natural-looking results tailored to each client’s features. Kwik also provides additional beauty services, including brow lamination, in a friendly and welcoming setting on Newark Avenue.

Monica Moyet of Sweet Glow | 611 Washington Boulevard, Suites 140 + 142

Monica Moyet is the owner of Sweet Glow Sugaring & Skincare and has been serving the Jersey City community since 2019. With more than 15 years of experience as an esthetician, Monica focuses on corrective skincare treatments designed to help clients feel confident in their skin in a comfortable, judgment-free environment.

Best known for: Corrective skincare treatments, sugaring, + acne-focused facials.

What services do you offer?

“I specialize in results-driven treatments that enhance both skin health and confidence. Services include sugaring hair removal, customized HydraFacials, corrective facials, acne treatments using Face Reality protocols, chemical peels, Vajacials, intimate brightening, brow shaping, and Korean lash treatments.”

Best advice related to your services?

“Focus on consistency and be intentional about who you trust with your skin. Real results come from having a customized plan and sticking to it.”

Future plans + goals?

“I want Sweet Glow to continue growing as a go-to destination in Jersey City for corrective skincare while creating more ways to educate clients outside of the treatment room.”

Nicole Urina of I do Eyelashes Beauty Bar | 611 Washington Boulevard

Nicole Urina is a two-time global award-winning lash artist and owner of her Jersey City studio, specializing in customized lash extensions that prioritize both beauty and eye health.

Best known for: Personalized approach, including facial analysis and anatomically tailored lash designs.

What services do you offer?

“True luxury is found in the details, and for me, lash extensions are not just a service—they are my absolute passion. As a Licensed Cosmetologist since 2011 and a dedicated lash artist since 2019, I have committed my career to elevating the beauty standards for the discerning women of Hudson County. Excellence requires continuous refinement; that is why I have crisscrossed the country three times to attain over 20 specialized certifications. My ultimate goal is to deliver an unparalleled, premium experience where the aesthetic outcome perfectly matches the uncompromising attention to eye health and longevity of your natural lashes. While my signature is a bespoke lash set, my studio is a curated haven for your entire beauty ritual. We also offer expertly executed lash lifts, precision waxing, and custom spray tans—each designed to keep you effortlessly polished. The Signature Difference: Most of my clients enjoy a remarkable 3 to 4 weeks between fills. This is not by chance; it is by design. Utilizing a unique, advanced layering technique, long-term wearability is both intentional and deliberate.”

Best advice related to your service?

“Investing in your aesthetic should always be a seamless, well-aligned experience. When selecting a master at their craft, consider this your roadmap to the perfect partnership: Alignment of Aesthetic Style: Your desired outcome should mirror your artist’s signature work. Research their portfolio to ensure their design philosophy matches your personal brand.

Logistics & Lifestyle Compatibility: Maintenance is key to flawless lashes. Ensure the studio’s hours, location, accessibility, and parking seamlessly integrate with your demanding schedule.

An Uncompromising Commitment to Aftercare: Once we design your perfect look, protecting your investment is paramount. In my studio, eye health and impeccable cleanliness are the highest priorities. I provide every client with the education and tools needed to maintain optimal eye care without sacrificing style”

Future plans + goals?

“Looking Ahead: The Global Stage. True mastery never stands still. While I love curating beauty for my local clientele, my vision for the future extends to the global stage. I am continuously striving to add to my collection of international championship trophies and look forward to transitioning into the role of a global industry judge. Every set of lashes I style is approached with that exact championship-level precision. I look forward to welcoming you into the studio and elevating your everyday beauty routine to an art form.”

Noom of Nulux Salon & Spa | 106 River Drive South

Noom is a master stylist, colorist, and makeup artist at Nulux Salon & Spa, bringing more than 20 years of experience in the beauty industry. A graduate of the Toni & Guy Academy and a certified L’Oréal Professional Color Expert, Noom has worked with celebrities, film stars, and high-profile clients throughout Thailand, earning a reputation for creating polished, camera-ready looks.

In addition to his work behind the chair, Noom spent more than a decade teaching at one of Thailand’s leading beauty schools, where he trained aspiring artists in advanced hair and makeup techniques. Known for his precision, creativity, and personalized approach, Noom specializes in helping clients achieve elevated looks that enhance their natural beauty.

Payton Perry of Chique Collective | 363 Second Street

Payton Perry, also known as @glambypayt, is a certified professional makeup artist specializing in bridal glam, event makeup, and spray tanning throughout Hudson County.

Best Known For: Bridal glam and flawless spray tans.

What services do you offer?

“As a certified professional makeup artist, I do love my brides, but I also offer event makeup, photoshoot glam, as well as the best spray tans! (Regular, bridal, contouring)”

Best advice related to your services?

“Book your glows at least two days before your event. We make it easy, as you can book your glows and glam with moi and hair with any stylist at the Chique Collective, one of Hoboken and Jersey City’s best one-stop shops”

Future plans + goals?

“One of my goals for my career is the opportunity for more destination weddings and, of course, staying on top of trends and education so I can continue to glam all of Hudson County! Fun fact: I was nominated and won Hoboken Girls Best Makeup Artist in 2021, so another goal is to reclaim that title for 2026”