Purdie Space, a new event space for workshops and classes, has officially opened in The Heights in Jersey City. Located at 523 Palisade Avenue, Purdie Space features a microblading eyebrow service for anyone who wants a fuller-looking brow and natural look. Purdie Baumann, a former NYC Rockette, is the mastermind behind Purdie Space, Purdie Brows, and Purdie Entertainment. Read on to learn more about the new addition to the Jersey City community.
^ Purdie Space’s ribbon cutting opening ceremony
(Photo credit: @purdiebrows)
Opening Purdie Space
Purdie Space had its official grand opening on Wednesday, August 10th, which was marked by a ribbon cutting ceremony with Mayor Steven Fulop. The Sarafinas, a dance company also created by Purdie Baumann, and Michael Preen, a bass player from Jersey City, surprised attendees with a jazz performance to celebrate the opening.
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The space on Palisade Avenue will be holding bespoke events, workshops, classes, and gatherings that will each be a curated experience “to recharge, re-inspire, and empower a creative community.” In addition, Purdie Space is the new permanent spot of Purdie Brows, a mobile microblading eyebrow service that was created during the pandemic.
^ Purdie Baumann, Founder of Purdie Space and Purdie Brows
(Photo credit: Andrew Holtz of Holtz Photography)
”I opened Purdie Space because my following was growing and I realized I needed a home base,” Purdie, who lived in The Heights for 11 years, told Hoboken Girl. “When I created my business Purdie Brows, I was working out of my own home and also traveling into Manhattan, working out of different wellness centers and spas.”
Having resided in the area for over a decade, Purdie couldn’t have found a better home for her businesses. ”I love that Purdie Space is in the designated arts district of Jersey City Heights. It feels very special and it fits perfectly because I do feel like a true artist, especially when I am at my studio,” Purdie shares. “This neighborhood is very special.”
Prior to opening Purdie Space, Purdie was a Rockette at Radio City Music Hall for eight seasons. After going through some physical challenges while dancing, the professional dancer transitioned into becoming an entrepreneur.
(Photo credit: Andrew Holtz of Holtz Photography)
“It was a very special time of my life and such a dream to dance on that stage and make Radio City Music Hall your home away from home,” Purdie said. “[But] my body started hurting. I didn’t want to audition and dance anymore. I wanted to start my own business. And like dancing as a Rockette, microblading is also about being very precise and mastering the technique.”
About Microblading
Purdie’s microblading service for all new customers starts with an initial two-hour consultation that costs $700. “I ask the client their brow goals, hopes, and dreams,” Purdie described. “I also decide what pigment color works best with the client’s individual skin tone. I then take before photos and begin the drawing process where I measure precisely and shape the eyebrow, which is done first with a pencil. Then there’s a 20 minute numbing process [before] I begin microblading. Microblading takes about 45 minutes. There should be no pain. I use two different topical anesthetics throughout the procedure… And [finally], the client has fabulous Purdie Brows!”
^ A before and after photo from one of Purdie’s microblading sessions
(Photo credit: @purdiebrows)
Following the consultation, customers will have to book a touchup appointment, which costs $200. The founder added, “At the touch up, I fill in wherever brow strokes did not hold the pigment. I also add more hairlike strokes and perfect the brow shape.” After the follow-up appointment, customers can visit Purdie once a year for an annual maintenance appointment, which costs $350.
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Book Your Appointment
Purdie Brows is in demand. Appointments are booked months in advance. Purdie, who works with a lot of Broadway actors and NYC professionals, says people travel from PA, CT, NY, and MA just to get their eyebrows done by her. Her procedure is safe and non-invasive and she helps her clients “feel empowered, confident and beautiful.”
Appointments are booked via the website purdiespace.com. For more information and for any questions, follows @purdiebrows on Instagram.
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