Hoboken Girl reported back in March 2021 that the New York-based cookie company, Chip City, was opening an outpost in the Mile Square at the former Imago Beauty spot at 113 Washington Street. Residents have been anxiously awaiting news on the opening, but signs were taken down several months after posting which left locals scratching their heads. Almost two years later, we have an update. Chip City’s first NJ location is now open in Newark at One Gateway Center, which is part of the Gateway Junction retail complex, and the Hoboken location will be opening (drum roll, please) Friday, February 24th, along with another location in Ridgewood on Saturday, February 18th, 2023. Read on to learn what we know about Chip City opening in Hoboken
About Chip City
Chip City has been around for the last couple of years, quickly expanding throughout New York’s boroughs including Williamsburg, Brooklyn, and Astoria, Queens. It also has a loyal Instagram following of 140K people.
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The brand prides itself on its unique flavors. The website states, “Our Rainbow Cookie that comes along once in a blue moon brings hordes of fans that nearly need professional crowd control. The Baklava Cookie is the first time the classic dessert was made into cookie form.”
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There’s also an ‘Everything Bagel’ cookie, with savory seasoning and sweet cream cheese filling — which is definitely worth writing home about.
The cookie company offers over 30 flavors of cookies ranging from classics like chocolate chip to cutting-edge concepts like the signature s’mores flavor. Other popular flavors include glazed pear, red velvet cheesecake, white chocolate, snickerdoodle, butterscotch toffee, and cookies + cream. Patrons can also find holiday-themed cookies for Christmas, St. Patrick’s Day, Thanksgiving, and more.
So, who comes up with these flavors? Each recipe is the brainchild of Executive Chef Andrea, according to the website. “She goes through dozens of iterations for each flavor, using only the highest quality ingredients.”
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The weight of the cookies is also notable, weighing almost 6 oz each. Chip City offers individually wrapped packages of either baked or frozen cookies. Additionally, Chip City also sells coffee, and has a Chip City food (cookie) truck available for all events, serving warm cookies to guests.
The Opening in Hoboken
There is no official opening date for the Hoboken storefront, which is situated next to Shake Shack on 1st and Washington Street, however, it looks to be soon. It’s worth noting that just a few blocks away on Newark Street is Insomnia Cookies, another cookie company chain to now call Hoboken home.
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We will keep you updated on the details of the opening as they unfold. Follow Chip City on Instagram for more details on what products are offered including the latest flavors.
