Carli Clesmere 
On Thursday, May 7th, Fiore’s House of Quality Deli at 414 Adams Street in Hoboken is hosting a one-day-only pop-up inspired by the upcoming Broadway production of Dog Day Afternoon. Beginning at 11AM and running until sell-out, the event brings together Fiore’s classic Hoboken deli atmosphere with the gritty, fast-paced energy fans of The Bear know and love. The first 30 people in line will also receive a free sandwich and a ticket to see Dog Day Afternoon on Broadway. Read on for more about Fiore’s Dog Day Afternoon pop-up in Hoboken.
The activation ties together Fiore’s iconic deli atmosphere with the world of Dog Day Afternoon, the new Broadway adaptation starring Jon Bernthal + Ebon Moss-Bachrach. Locals can expect lots of sandwich content, including Fiore’s iconic roast beef, cameras snagging great pics, + a very New York-esque afternoon. For anyone continuing the fun into the city, the Broadway show begins at 7 PM at the August Wilson Theatre, followed by a watch party for The Bear at Haswell Green’s just across the street.
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About Dog Day Afternoon
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Based on the iconic 1975 film, Dog Day Afternoon transports audiences back to a sweltering summer in 1972 New York City, where a desperate bank robbery spirals into something much bigger. The Broadway production stars Emmy Award winners Jon Bernthal and Ebon Moss-Bachrach, both known for their roles in The Bear, and leans into the grit, humor, tension, and emotional chaos that made the story a cult classic.
About The Bear
If you somehow haven’t watched The Bear yet, first of all… where have you been? The FX series follows Carmen “Carmy” Berzatto as he returns home to run his family’s Chicago sandwich shop after a tragedy shakes the family. The show has become known for its fast-paced kitchen scenes, emotional storytelling, and extremely stressful sandwich-making energy, plus a cast that includes Jeremy Allen White, Ayo Edebiri, Ebon Moss-Bachrach, and Jon Bernthal.
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About Fiore’s House of Quality
No introduction needed for locals. Fiore’s House of Quality has been a Hoboken staple since 1913 and is basically legendary when it comes to deli sandwiches in the Mile Square. The spot is especially known for its roast beef and mutz special, which regularly draws lines down the block: so honestly, yes, this collab makes total sense.
TL;DR:
The May 7th pop-up starts at 11 AM at Fiore’s House of Quality, located at 414 Adams Street in Hoboken, and runs until everything sells out.
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