Home Food + DrinkCoffee Popular Hoboken Coffee Shop, The Hive, Opening Jersey City Location This Month

Popular Hoboken Coffee Shop, The Hive, Opening Jersey City Location This Month

by Stephanie Spear
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Hamilton Park will soon be abuzz with something new: Hoboken favorite The Hive will open a Jersey City location this month on Jersey Avenue. The Hive, located at 1000 Park Avenue in Hoboken, is known for its creative coffee drinks, cinnamon rolls, and kid-friendly play space. The Hoboken Girl got the exclusive scoop from the team behind The Hive, Kristin Karotkin and Catherine Willhoit, back in November. Read on to learn more about The Hive’s expansion to Jersey City.

the hive hamilton park jersey city

About The Hive

Kristin Karotkin and Catherine Willhoit opened The Hive in November 2020 with the goal of fostering community. The concept for The Hive sparked from Kristin and Catherine’s experiences as moms. They wanted to create a space that catered to both children and their parents.

“While I was on maternity leave, I became so lonely when I was first home with my newborn and attended a few new moms groups to try and connect with others in a similar stage of life,” Catherine says. “It was at one of these groups I worked up the nerve to ask if anyone would want to grab a glass of wine and was lucky to create strong friendships with a few of the women there, including Kristin. We were both on very different corporate career tracks but over the course of many happy hours (with babies in tow), we started daydreaming about a place we could go with our kids that felt like a place where we would want to hang out.”

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“Somewhere that’s not a bar, a place that’s incredibly clean, and one that’s got something to hold our interests, too. We’d been to so many indoor playgrounds and wanted to create a space that had a little something for us mamas, too,” Catherine adds. After a year of daydreaming together about what that potential space would actually look and be like, Kristin and Catherine took the leap and left their former careers behind for a new, unprecedented venture.

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the hive hoboken nj

“We’re a coffee and retail shop that’s committed to serving incredible coffee and homemade treats, selling the newest and best in beauty and wellness products, and fostering community throughout Hoboken,” Kristin said. As a female-owned business itself, The Hive highlights other female and Black-owned businesses on its shelves.

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The Hive quickly became a popular destination for neighbors of all ages, drawing crowds with its creative seasonal coffee drinks, delicious baked goods, and special events. The Hive added limited batches of cinnamon rolls on Saturdays starting in January 2022, which draw crowds even on the coldest days.

New Location

Kristin and Catherine told HG back in November that they’re looking forward to the next chapter of The Hive. “Our new shop is under construction right now and located on Jersey Ave in the Harsimus Cove section of Jersey City, which is just off of Hamilton Park. We’re unsure when we’ll open, but think it’ll be within the next five months if all goes well with the build-out and inspections,” Catherine previously said.

We now know that The Hive’s Jersey City outpost will be opening this month. Catherine and Kristin told HG that the official opening date will be Monday, May 20th.

Here’s more from our most recent chat with Catherine and Kristin from May 14th, 2024:

HG: Will you have the coveted monthly buns at this location too?

Kristin: We will! We’re taking a few weeks to get used to the new layout and team, and once we’re settled in, we’ll be launching cinnamon rolls, just as we have them in Hoboken! Specialty rolls will be served on Fridays-Sundays, while our classics will be available on Saturdays and Sundays, starting at 8a. We’ll announce on our Instagram when those rolls are ready to rock here.

HG: Anything different/similar about the JC concept to note?

Catherine: The design and layout of our Jersey City shop feels like she’s a cousin to Hoboken, not a twin. You’ll find a lot of the same design elements – we’ve integrated our signature rolling hills as a mural, we’ve used the same paint colors throughout, as well as muted wood tones – with some big changes to our bar. Our Jersey City shop will also have a backyard, which isn’t something we have in Hoboken. That space is quiet, surrounded by trees, and loaded with plants as the weather permits. Aside from the shop’s location, this was what clinched our decision to open here.

HG: What are you most excited about for your debut in Jersey City?

Kristin: To get to know our community! We’ve been so fortunate to become parts of so many lives in Hoboken and it’s one of the best parts of our jobs. We’ve met so many incredible fellow business owners, too, and hope to do the same in this new neighborhood. We’ve already got some favorites – Scram, Rumba Cubano, Gussy’s, Love Locked are a few! – but want to make our way through some new shops as the year goes on.

HG: What can locals expect who have never been to The Hive in the past?

Catherine: Hospitality is at the forefront of all that we do. We often say that we want everyone to feel like they’ve walked into their best friend’s mom’s kitchen: it’s familiar, it’s welcoming, and there’s always something yummy to nosh on. This all starts with a hello and genuine attempt to get to know each customer over time. We’ve grown our menu since first opening in November 2020, and now have a more robust menu of in-house treats, a seasonal rotation of innovative drinks, and partnership goods with cool people like Sisters Snacking, Lara Salamone, Moo Jersey, and more. We host occasional events and would love to do more here (and are keen on bringing our popular Drag Bingo back with Countess Mascara).

Here’s more from our chat with Catherine and Kristin from November:

HG: Why Jersey City/Hamilton Park?

Catherine: I live near Hamilton Park and have dreamed, since moving here five years ago, of adding a Hive to this beautiful, historic part of Jersey City. There’s a lot that reminds me of where we are in uptown Hoboken – tall, old trees; lots of beautiful buildings and homes; gorgeous parks – but it’s got its own, distinct charm and beat.

Kristin: Cat and I dreamed for years about opening a space there, but bided our time so we could find the right place. That’s the thing about The Hive: we want our shop to feel part of a neighborhood, not just another storefront, so we wait to find the right shop, rather than sign the first lease we can get.

the hive jersey city

HG: What will be the same as Hoboken, what will be different?

Kristin: Our menu will be the same across both shops, the warm hospitality will be the same levels as they are in Hoboken, and we’ll have a playspace, which is slightly smaller than our current one. We’ve also had a ton of fun with the space’s design, which will have a lot of similar elements – that concrete-look floor, pale pinks and whites throughout, lots of muted wood tones – but we’re having a little fun with the bar design and mixing it up a bit with a new look.

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HG: Cinnies on weekends only still?

Catherine: Yes! That’s our plan for Saturdays and Sundays, but we hope to eventually serve specialty flavors on Friday mornings, as we’ve been doing in Hoboken. We’re going to take it slowly when we first launch then ramp up as word gets out about us.

the hive cinnamon rolls

HG: Any other fun additions/vendors?

Catherine: The biggest addition, compared to our first shop, will be the backyard in Jersey City! We have a beautiful space at the rear of the new shop, which will serve as our outdoor seating area. We also plan to continue supporting the vendors we have now – Boomerang Bites, Babka Bailout, For Cup Sakes seasonal cookies, etc. – and hosting pop-ups throughout the year with local businesses and makers. Our goal is to make this shop (and maybe future locations!) feel as consistent as the other, so it always feels familiar when you cross our threshold.

HG: What is your hope for the location?

Kristin: We hope we can make our positive, loving mark on the Jersey City community as we have here in Hoboken in the past three years. Our entire purpose in launching The Hive in 2020 was to make each customer’s day a little bit better and brighter, and I think (and hope?) we’ve managed that so far.

To stay in the know on all things Hoboken + Jersey City, be sure to follow @thehobokengirl on Instagram and TikTok, and sign up for our newsletter that shares the top stories to your inbox here.

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