Scale Fish Market is opening shop in Jersey City soon. The owners of the farmers’ market pop-up have been bringing the freshest seafood to locals since the spring of 2021. And now, the team is preparing to open a flagship store at 45 Coles Street, Jersey City. Read on to learn more about Scale Fish Market.
Becoming a Catch in Jersey City
Locals might already be familiar with Scale Fish Market since it debuted at farmers’ markets in Jersey City in the spring of 2021. To date, the pop-up appears at Hamilton Park on Wednesdays and Van Vorst Park on Saturdays. The owners are Antonio “Tony” Rodriguez and his fiancé Geovanna.
“We decided to test the waters with a fish market by participating in several farmers’ markets in Jersey City,” Tony, a resident of Jersey City since 2014, tells Hoboken Girl. “After receiving so much love and support from our customers, we realized that our dream of being small business owners was possible.”
Tony brings his years’ worth of expertise working in the seafood industry and cooking in local kitchens to the soon-to-come Scale Fish Market. His specialties include crab cakes, salmon burgers, soups, chowders, salads, and dips, all of which will be part of the seasonal menu offered at the store.
^ The owners posing in front of the new location
What To Expect
Scale Fish will carry “tons of local fish.” Tony says, “From sushi-grade fish to local sea urchin and everything in between, we can usually source whatever the customer is looking for. We will also have a more exotic menu like Percebes from Spain, razor clams, and Japanese Hamachi to name a few. Plus, we will be carrying a wide selection of tinned fish, caviar, smoked products and all accouterments that go with those items.”
The “freshest” seafood will be brought to Jersey City from all over New Jersey and Montauk. For example, the black sea bass hails from Asbury Park and the fluke hails from Barnegat Light.
“We try our hardest to support local fishing boats, whether it be off the coast of NJ, out of the harbors in Maine, or off the docks in Florida. Supporting these women and men is key to our business,” Tony shares. “Sourcing great fish is not always easy. We’ve created bonds with fishmongers that buy directly from domestic and international boats. Buying directly from the source and processing each piece of seafood ourselves ensures the quality, shelf life, and freshness of our product.”
Tony also says that Scale Fish gets the “freshest quality” from the Fulton Fish Market, which is the “biggest and best fish market in the tristate.”
Scale Fish Market is projected to open at the beginning of the summer.
“We are ecstatic to be part of this amazing community,” Tony adds. “The expansion of small businesses all around the city, and the vast variety of restaurants could not exist without the amazing support of the community.”
In the meantime, fans of the pop-up can continue to show support when Scale Fish appears weekly at the farmers’ market. Locals can also schedule shipment for products to be delivered or place a catering order.
To stay up-to-date with Scale Fish Market’s latest news, be sure to follow the shop on Instagram found here.