Home Food + Drink A Visit to Scale Fish Market in Jersey City

A Visit to Scale Fish Market in Jersey City

by Diana Cooper
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There are a variety of seafood options in the Hudson County area, including a few new ones coming soon — from a new fish market and raw bar coming to Hoboken to a new seafood restaurant coming to the Jersey City waterfront. The owners of the farmers’ market pop-up, Scale Fish Market, have been bringing the freshest seafood to locals since the spring of 2021, and the team opened its flagship store at 45 Coles Street in Jersey City back in early 2022. Read on to learn more about Scale Fish Market.

Becoming a Catch in Jersey City

Locals might already be familiar with Scale Fish Market since it debuted at farmers’ markets in Jersey City in the spring of 2021. To date, the pop-up appears at various farmers’ markets — including the Van Vorst Park Farmers Market, the Hamilton Park Farmers Market, and the Farmers Market at Lincoln Park. The owners are Antonio “Tony” Rodriguez and his fiancé Geovanna.

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“We decided to test the waters with a fish market by participating in several farmers’ markets in Jersey City,” Tony, a resident of Jersey City since 2014, told The Hoboken Girl back in 2022. “After receiving so much love and support from our customers, we realized that our dream of being small business owners was possible.”

Tony brings his years of expertise working in the seafood industry and cooking in local kitchens to Scale Fish Market. His specialties include crab cakes, salmon burgers, soups, chowders, salads, and dips, all are part of the seasonal menu sold at the store.

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The Menu + More

Scale Fish carries “tons of local fish.” Tony said, “From sushi-grade fish to local sea urchin and everything in between, we can usually source whatever the customer is looking for.”

Tony also noted that Scale Fish Market has a more exotic menu — “like Percebes from Spain, razor clams, and Japanese Hamachi to name a few.” The store also carries a “wide selection of tinned fish, caviar, smoked products, and all accouterments that go with those items.”

The freshest seafood is brought to Jersey City from all over New Jersey and Montauk. For example, the black sea bass hails from Asbury Park and the fluke hails from Barnegat Light.

“We try our hardest to support local fishing boats, whether it be off the coast of NJ, out of the harbors in Maine, or off the docks in Florida. Supporting these women and men is key to our business,” Tony shared. “Sourcing great fish is not always easy. We’ve created bonds with fishmongers that buy directly from domestic and international boats. Buying directly from the source and processing each piece of seafood ourselves ensures the quality, shelf life, and freshness of our product.”

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Tony also says that Scale Fish Market gets the freshest quality from the Fulton Fish Market, which is the “biggest and best fish market in the tristate.”

“We are ecstatic to be part of this amazing community,” Tony added. “The expansion of small businesses all around the city, and the vast variety of restaurants could not exist without the amazing support of the community.”

To stay up-to-date with Scale Fish Market’s latest news, follow the shop on Instagram here

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