There are lots of fun ways to celebrate a birthday in Hoboken + Jersey City — but sometimes, it can be even more fun to get creative and do something extra special. This year, Hoboken local + event planner Jordan Lacey decided to do just that. After struggling to find a local bar or restaurant that fit her unique birthday vision, Jordan decided to collaborate with The Brick (located at 1122 Washington Street in Hoboken) to host her very own one-of-a-kind birthday event — which she called ‘Pizzas + Pinot.’ Per the name, Jordan and a circle of her good friends got together to enjoy a custom-designed menu, sip on Pinot, and build their own pizzas (with lots of vegan and gluten-free options as well). Jordan also worked alongside a variety of other local vendors to make this event happen — and even created her own custom-made aprons for her guests to take home. We sat down with Jordan to hear all about her Pizzas + Pinot birthday party — and to get some advice for how to plan a similar local event. Read on learn about Jordan’s Pizzas + Pinot birthday party, hosted locally at The Brick.
Hoboken Girl: Tell us about the inspiration behind this Pizzas + Pinot event! What gave you the idea and why did you choose The Brick?
As an event planner, naturally I go all out for my birthday. I believe how you start the year can set the tone for the remainder of the year. Last year, I hosted an all pink party at Finnegan’s (yes, you had to wear pink or you did not get let in).
This year — my girls and I were looking for a more low key night. When I was brainstorming what I wanted to do, I realllyyyy wanted a unique idea that we have not already done in town like a bottomless brunch, an open bar, or dinner. I could not find what I was looking for, so I created it myself! The Brick has been my favorite Hoboken restaurant since day 1. As a vegetarian, Mike always impresses me with the constant adds to his plant-based menu. However, his regular menu is just as impressive. I also have friends that are gluten-free so I knew everyone could have what they wanted.
^ A look at the specially-curated menu for Jordan’s event, which included: a salad, mozzarella sticks, buffalo cauliflower, chicken tenders, and a build-your-own pizza (with gluten-free crust available)
How many people were involved?
There were 20 of us. I worked with The Brick to set a long ‘kings table’ and Katelyn (event decorator of Events by Kate) helped me do custom place settings for each girl so everyone could interact with each other, and we got a great dough demo from the staff at The Brick at the opposite end when the dough came out.
How much time did this take you to plan? What tips/tricks can you share with us about the planning process?
As a full-time event planner, coming up with the idea to execution was no problem for me. I stuck to a spreadsheet and categorized aspect of the event from décor, gifting, menu, and arrival/departure.
My advice is:
– Stay consistent with your theme! From the invitation, to the aprons, to the menu cards, down to the speciality cupcakes, I truly transformed The Brick into Pizzas and Pinot for the night! Take your guests along with you on the journey in every element.
– Communicate with your vendors. I shared inspo photos of the set up to Katelyn and Jordan + Joelle with Double Dough, and they both came back with the best ideas to bring the theme to life. When you bring the vendors in on the collab process, you can find some fun ideas through another set of eyes!
– Think about your attendees. I knew pizza making would be messy, so for the gift, giving each guest a custom apron made a fun takeaway item that would remind them of the event, plus it made for a fun girls’ night in making the aprons. My friend Zoe and I got Karma Kafe, put on some Adele, and made 20 aprons together using her cricket and and iron!
– Do something for yourself on event day! Event day can be so stressful, but at this point — everything is planned and you have to plan the work so you can work the plan. One of my fave memories on event day was getting my glam on at Vision of Hair right before the event.
What local vendors did you use for this event? Please provide their social handles and a description of what they did for the party.
- The Brick — Venue (@the_brick_hoboken)
- Cupcakes – Double Dough (@double_dough)
- Set up/Day of Coordination – Katelyn Carol of Events by Kate (firstname.lastname@example.org)
- Custom Aprons — Zoe Perrone, Hoboken Resident
- Glam — Vision of Hair (@visionofhair)
How did the event turn out? What was your favorite part?
The event was a success! My guests loved the ability to have a low key night in and do something different in our area. My favorite part was seeing everyone’s pizzas — from a double stuffed crust, to a flatbread, to a vegan and gluten-free pie — everyone was a pizza chef for the night. We put Peter Izzo from the bachelorette to shame!
Do you have any advice for someone planning a similar event?
I highly recommend The Brick for a venue. Mike and his team were so lovely to work with and trusted me. I came to Mike with this crazy idea and it was such a perfect night. Event planner tip: On your invitations, make sure you include where the nearest liquor store is. Since I had attendees from NYC and NJ, I was able to point out that Yash Liquors was a block down the street, and almost everyone stopped there for their Pinot on the way over!
Anything else you’d like to share with us?
Some more fun stuff: Give an award for the best pizza, make it interactive. And take photos of everyone’s pizza as a fun memory.