It’s been a rough year for the fitness industry — with announcements from several local studios including Hudson Yoga Project, which just permanently closed its doors this past week as well as Work it Out, many workout spots are struggling. Sadly, Pavana Yoga, located at 251 1st Street in Hoboken, announced via email to its members that the physical storefront is closing its doors as well, citing a direct impact from the pandemic. Read on to learn more about the closing of Pavana Yoga and what you can expect in the future.
In the email, the founder and owner Danielle shared, “I can’t believe we’re coming up on one year since the pandemic hit and forced us to close our studio doors in March. I never imagined the extent of the closures, restrictions, and effects that COVID-19 would have on all of us. When one door closes another one opens.”
The email continued, “With a lot of thought and contemplation, I have made the difficult decision to close our physical location in Hoboken and direct my focus to our On-Demand Platform and virtual offerings. COVID-19 has made it impossible to remain in this space from a financial and community-health perspective and as the world continues to change, it’s time for Pavana to evolve with it. To everyone that has supported us during this very difficult time and to all the members who have already made the switch to join us online, thank you. We are forever grateful for your support.”
Having opened back in 2016, Pavana Yoga had been adding some unique classes to Hoboken’s downtown yoga scene and gained a loyal local following. Two standout classes — both the Himalayan Sound Bath and Ocean Soul Restorative classes were particularly geared towards relaxation and balance, offering a nice variety from a more vigorous practice.
Read More: Hudson Yoga Project Closes in Hoboken
The Future of Pavana Yoga
As for the future of Pavana Yoga, Danielle explained, “we are very excited to continue to grow our on-demand platform, expand our virtual offerings, and explore new ventures to best serve our community.”
Danielle laid out the transfer of memberships from in-studio to virtual. The email stated:
All-access memberships: For those who have kept their memberships during this difficult time, we thank you tremendously. All memberships will automatically downgrade to our virtual membership. Which includes 5 virtual classes per month and 24hr access to our on-demand library. If you wish to switch to on-demand only or cancel please email us.
Additionally, Pavana Yoga is looking to clear its inventory and has all of the yoga-friendly products up for sale on the online shop in in-studio including blocks, straps, mats, bolsters, clothing, and more.
To stay up to date on Pavana Yoga’s virtual classes and happenings, follow along on Instagram at @pavanayoga and stay connected.