Another serious fitness loss for Hoboken — Work it Out, the Hoboken workout studio with locations on both Willow Avenue and River Street has announced its brick-and-mortars will be closing. Its founder, Noël Fiorentinos, shared a heartfelt note on Instagram and via email to share the news that both locations would be closing and going fully virtual.
The Instagram post stated:
Dear Work it Out Community,
It has been just shy of a year since we’ve closed our doors and replaying all that’s happened in 2020 will always make us wonder, what if?
After 10 years of driving the vision behind our small but mighty brand, I am marking the start of a much-anticipated new year with an announcement. We are officially closing our Willow and River Street locations.
Thank you for supporting us with the launch of our digital studio, for keeping your children connected in gymnastics, for shopping online and for all of the equipment rentals. This helped us get by in the short term and we are grateful for your loyalty.
I want to take this opportunity to thank you, our community, instructors and staff for teaching me what it means to lead a powerful and inspiring group. I’ve learned to work collaboratively, to strive for excellence, to form meaningful relationships, and to always look for ways to make a unique difference in our community. I want to express my gratitude to the Work it Out team — I know each individual member will live up to their reputation for the years to come and beyond. Good luck to you all.
Our digital Studio will continue to bring WiO into your home with over two hundred work outs recorded and uploaded.
Thank you for 10 inspiring years.
With major gratitude & good vibes
-Noël
Work it Out was known for its boutique fitness focus, with a mix of cycling, HIIT training, cardio, gymnastics, and more.
This news comes the day after Hudson Yoga Project announced its closure in Hoboken — also having two studios both uptown and downtown. Unlike Work it Out, Hudson Yoga Project is completely ending its virtual class memberships at the end of January.
Kate Lombardo, co-owner of HYP, shared with us, “There are so many businesses locally that are struggling and are in the same boat as we are. Just remember to keep showing up and supporting these places, because most of them are hanging on by a thread just hoping to make it until things open up again.”
Read More: A Local List of Brick-and-Mortars to Support Every Day
