Home Food + Drink Newell Creative Kitchen Space Opens in Hoboken

Newell Creative Kitchen Space Opens in Hoboken

by Diana Cooper
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Newell Brands is opening its first kitchen space in Hoboken. The Atlanta-based company recently announced the launch of Newell Creative Kitchen, its first-ever multi-purpose, brick-and-mortar kitchen space that will serve many purposes. Read on to learn more about Newell Creative Kitchen in Hoboken.

newell creative kitchen space

About the Kitchen Space

The new space is located at 16 Hudson Place, Hoboken, and is newly renovated after having been in the works for over a year. As part of the 19th-century building, Newell takes up 5,000 square feet and can host up to 40 people. It is equipped with a “pristine pantry” that’s organized and stocked with the latest innovative products from Newell Brands. There’s also a meeting area and an outdoor patio. 

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Newell Brands’ e-commerce division is located in Hoboken, so it only made sense to open the space in the same town. “When creating this first space of its kind, the company knew Newell Creative Kitchen should be located in New Jersey, giving content creators the opportunity to easily visit an immersive space just outside of New York City,” a rep for the brand tells Hoboken Girl.

Ken Bausch, Digital Experience Director of Newell Brands, adds, “Newell has been a proud part of the New Jersey community for years. We are thrilled to bring this unique, versatile space to Hoboken, giving creators the opportunity to easily visit and utilize this immersive content incubator.”

newell kitchen hoboken nj

Architecture firm Perkins&Will was behind the construction, along with Schimenti Construction Company, both of whom set out to create a space that was optimal for content creation. This includes sound-rated ceilings, multi-layered lighting, and complex audio-visual equipment.

Per an April 13th press release announcing the launch, “The versatile space caters to virtual and in-person events and serves as a hub for content creation and kitchen inspiration, connecting people with the latest food and kitchen trends. Newell Creative Kitchen provides an avenue to showcase the latest innovations from Newell Brands’ family of leading home and kitchen brands including Rubbermaid, Ball, Calphalon, FoodSaver, Sistema, CrockPot, and Mr. Coffee.”

About the First Partnership

The kitchen kicked off its first partnership during an exclusive launch event on April 4th with TikTok cooking sensation Jeremy Scheck. He shared with the lucky invitees and his followers his own recipes made with fresh farmer’s market produce. These recipes, found here, include All the Veggies pasta primavera, farmer’s market hummus, and fresh pasta dough. 

jeremy scheck newell creative kitchen space

^ Jeremy Scheck shows off his Farmer’s Market Hummus

“I love spending time in the kitchen creating flavorful recipes that people can easily modify with ingredients they have on hand,” Jeremy Scheck said in the press release.

“I am excited to partner with the Newell Creative Kitchen to inspire people in their own kitchens this spring with fresh and flavorful creations that show how to use all kinds of produce throughout the farmer’s market season.”

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Down the road, Newell Kitchen will host Dinner with Sinatra and Cooking for Rockstars events. Details of these are TBD.

Coming Soon

Although the space is not open to the public, the founders hope to open the camera-ready space to influencers looking to host events and capture their favorite recipes in the immersive new space.

pasta primavera jeremy scheck

^ Jeremy Scheck’s Pasta Primavera

Kris Malkoski, Business Unit CEO, Home Solutions Unit at Newell Brands, said in the press release, “As a destination for home and kitchen brands, we know that the kitchen is so much more than food, it’s the heart of the home. We are pleased to offer the Newell Creative Kitchen as an outlet that fosters inventive thinking and sparks discovery for consumers at home.”

To stay in the know on all of the local happenings, follow HG on Instagram @thehobokengirl and on TikTok @thehobokengirl.

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