Home Events + News Neroli Boutique Opens on Washington Street in Hoboken

Neroli Boutique Opens on Washington Street in Hoboken

by Via Rutkowski
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It’s no secret that the fashion and beauty scene here in Hoboken has grown in the last few years. With additions like OliJon’s Thrift Store, 2nd Street USA, and Thrifted by J + D making their mark in the Mile Square City, we have one more to add to the list. Recently, a brand new shop named Neroli Boutique is calling 630 Washington Street in Hoboken home. Read on to learn everything we know about the new Neroli Boutique in Hoboken, New Jersey.

neroli boutique hoboken

Photo Credit: Neroli Boutique

About The Store

Married couple Behzod Mamadiev and Kamola Abdulhakimova’s story is one of hard work, resilience, and a shared passion. They both came to the U.S. from Uzbekistan and currently reside in North Bergen, New Jersey. Behzod came to the U.S. as an international student in 2009, and is now a U.S. citizen. Over the past decade, Behzod has worked in various industries, first as a journalist and more recently a software engineer. Kamola has a deep-rooted love for fashion and a keen eye for the art of retail, has a degree in Management from Jizzakh Polytechnic Institute and ran her own clothing boutique in Uzbekistan.

neroli boutique hoboken

Photo Credit: Neroli Boutique

The Devan
The Station Hoboken

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The two finally decided it was time to channel their passions into something they could build together. Behzod told The Hoboken Girl “I could see her ambition and desire to run her own business. I told her that if she was ready to pursue this dream, I would fully support her and stand by her every step of the way. And that’s how Neroli came to be.”

Golden Door Dispensary

The store located at 630 Washington Street in Hoboken announced via Instagram on December 17th, 2024 that its doors were officially open and ready to welcome customers with open arms. Stating “The Wait is Over! We’re excited to announce the opening of Neroli – your new destination for elegant and timeless fashion.”

 

 
 
 
 
 
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A post shared by Neroli (@neroli.usa)

 

 

 

The chic shelves of Neroli have styles for every occasion, making it a great potential go-to for locals. Neroli specializes in curated women’s clothing and shoes that blend elegance with everyday comfort. From what we can see the store is stocked with exciting party dresses decked out with sparkles and leopard print, tables of cozy sweaters, chic footwear, denim, and extravagant window display with mannequins in fuzzy jackets.

neroli boutique hoboken

Photo Credit: Neroli Boutique

The couple shared with HG that “Starting this boutique has been a dream come true for us as a family, and we are excited to contribute to the vibrant Hoboken community. Neroli is more than just a business to us—it’s a way to share our story and create a welcoming space for others to feel inspired and confident.”

See More: A List of Must-Shop Boutiques in Montclair

Visiting Neroli

neroli boutique hoboken

Photo Credit: Neroli Boutique

Neroli is open seven days a week. On Saturday, Sunday, and Monday the store is open from 11AM-6PM, Tuesday, Friday, and Thursday from 11AM-8PM, and Wednesday from 11AM-5PM. To keep up with all things Neroli and take a peek at some of their merchandise follow along on Instagram.

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