Downtown Hoboken could soon see a new grocery option. On Tuesday, December 17th, the Hoboken Planning Board unanimously approved a completeness review for a new Whole Foods in the former Walgreens at 101-105 Washington Street. The proposed project is a Whole Foods “Daily Market,” a smaller offshoot of the grocery giant fit to the space and the city. It’s worth noting that this is a first step towards Hoboken Whole Foods, not a confirmation: the project would still have to be approved at a full planning board meeting. Keep reading to learn more about the potential Whole Foods coming to Hoboken.
So, Is Hoboken Getting a Whole Foods?
On social media, local account Hoboken Gossip posted that Hoboken is getting a Whole Foods. Rumors had been swirling for weeks around the subject, but the project’s plans came to fruition on December 17th at the Hoboken Planning Board meeting.
At said meeting, the Hoboken Planning Board performed a site plan review for the proposed Whole Foods, a process in which the board reviews an application to ensure all necessary documents, information, and any other required details are included. Once an application is rendered complete, it can move forward in the review process.
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Per the completeness review memo from yesterday, December 17th, the proposed Whole Foods would exist within the current building (the former Walgreens space), occupying the first floor. There would be food prep/cooking in the basement and a coffee window facing Washington Street. You can read the full memo here.
According to Hudson County View, the attorney for the property, Thomas Garlick, shared some details about the plans: “It’s not really a full-blown supermarket. It’s what Whole Foods is calling a ‘Daily Shop.'” He continued, “It’s a fit out of the interior of the store.”
What is a ‘Daily Shop’ Whole Foods?
Whole Foods opened its first “Daily Shop” in New York City earlier this year. Whole Foods’ Executive Vice President Growth + Development, Christina Minardi, described the location as “specially tailored for the needs of an urban market like New York City,” calling it “an entirely new shopping format to better serve New Yorkers.”
Unanimous Approval on the Project
Despite some initial errors in the submitted paperwork, yesterday’s meeting resulted in a unanimous approval from the Hoboken Planning Board, meaning Whole Foods can move on to a full planning board hearing. Per Hudson County View, “Board Secretary Patricia Carcone said they would have to deal with other matters, such as 914-930 Monroe Street before they could schedule a full planning board hearing for the Whole Foods project.”
The Proof is the Produce
You can find all related documents to the Whole Foods project on the City of Hoboken website here. Of course, we’ll update this piece with details as they unfold.
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Local Trainer Courtney Roselle Opening Personal Training Studio in Hoboken
The Hoboken fitness scene is welcoming a new addition this winter. Courtney Roselle — a Jersey City resident and Hoboken personal trainer who has dominated the local fitness scene in recent years — is opening her very own personal training studio, with plans to open as early as February 2025. The studio will be located at 1317 Willow Avenue on the 2nd floor and will be a community space for Courtney + other local independent trainers looking to host clients in the studio. Read on for more about the new personal training space, Iron Grace Studio, coming to Hoboken, New Jersey.
Photo Credit: Sabrina Steck
Studio Details
Courtney shared with The Hoboken Girl that Iron Grace Studio will be located at 1317 Willow Avenue in Hoboken, across from Trader Joe's. The personal training studio will be located on the second floor of the building above Brazen Athletics, where Courtney has worked for years.
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The studio is for Courtney and her clients, but it will also be home to other independent trainers and their clients. Courtney's goal is to help other trainers grow and give them a shared space to flourish while doing the same for clients.
The studio will include more than just a personal training space. Iron Grace Studio will be complete with a mini kitchen for trainers to cook, a workplace area, and a bathroom with a shower. There studio will also have a mini-recovery room furnished with all the post-workout treatments: boots, cupping, a stim machine, massage guns.
"I want this to be bigger than just an independent training spot," Courtney said. "I want to be home for personal trainers."
Photo Credit: Courtney Roselle
Courtney wants to encourage the other trainers to also give back to the Hoboken + Jersey City community and will introduce different incentives for community service projects. "I want it to be full circle: health and wellness leaders helping other people," Courtney shared. "We should be helping out more than just our clients." For more updates surrounding Iron Grace Studio, follow its Instagram here.
About Courtney
Courtney Roselle is a friendly face here in the Hudson County community. Even if you’re not a frequent gym goer, you’ve probably seen Courtney on TV (winning Dwayne the Rock Johnson’s The Titan Games) or in a magazine (posing for Vogue) or on your Instagram feed (sharing killer workouts + fitness tips).
In the past seven years, Courtney has ventured to start her own private training business called Iron Grace, a name that perfectly captures the whole of who she is: a woman dominating a male-dominated space. This informed her latest venture, Iron Grace Studio. You can keep up with Courtney on Instagram.
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