Just in time for a summer getaway (and, yes, trips to the Jersey Shore count, just ask @theasburygirl), a new boutique specializing in women’s travel wear has arrived on the Hoboken fashion scene. Cabana Club Boutique, a sister brand of the TikTok viral clothing company Boho Pink, opened its doors at 419 Washington Street just last week — and while the shop’s opening was quiet, its mission is loud: to help young women curate a wardrobe informed by wanderlust. With dresses, tops, pants, accessories, shoes, and swimwear, Cabana Club Boutique sells a variety of styles with the promise to “not break the bank account.” Read on for what we know about Cabana Club Boutique, a new women’s clothing store on Washington Street in Hoboken.
On July 13th, The Hoboken Girl received an Instagram DM from Cabana Club Boutique, a “little boutique” that had opened doors to a Washington Street storefront in Hoboken. The account didn’t (and still doesn’t) have any posts — but a little Google sleuthing confirmed that Cabana Club Boutique is a women’s clothing store geared towards travel fashion but suitable for everyday life, too.
The shop landed at 419 Washington Street in Hoboken without a sound, but browsing the Cabana Club website, there’s lots for locals to be excited about. Online, shoppers can choose from a wide range of styles — sweaters, going-out tops, pants, dresses, accessories, swimwear, and shoes — and from our recent visit, a lot of those items decorate the racks of the Hoboken storefront.
Cabana Club Boutique might be all about finding the “perfect outfit for your next adventure,” but adventures aren’t limited to jet-setting for this brand; on its website, the shop says its mission is to help shoppers feel like the “most stylish version” of themselves, even when running errands.
But another goalpost of Cabana Club Boutique is its price point. Per the website, Cabana Club aims to ensure “that everyone has access to beautiful clothes without breaking the bank.” On the site, prices range from $30-90, depending on the style and fabric.
If the clothes at Cabana Club seem familiar, they might be: the shop is a sister brand to Boho Pink, a “Boho-chic, trendy clothing” company inspired by Californian dreamscapes. The fully-online retailer has garnered 40k followers on Instagram and 20k followers on TikTok with its selection of dresses, matching sets, and accessories.
Cabana Club Boutique joins other fashion-forward shops in Hoboken, like Brooke + Bel, Alba, and Lido — we recently shared an A-Z list of Hoboken’s boutiques (detailing vibes and prices, of course), which you can check out here.
Although Cabana Club Boutique hasn’t shared its hours of operation yet, we’ll be sure to update you with the details.