Home Fashion + BeautyAccessories Where to Buy a Bathing Suit in Hoboken + Jersey City

Where to Buy a Bathing Suit in Hoboken + Jersey City

by Kim Schu
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Summer is here, which means so is swimsuit season. There’s no better way to look forward to fun in the sun than shopping for brand new attire. Luckily, Hoboken and Jersey City are conveniently packed with locally-owned businesses that have already started (or soon will be starting) to sell all of this year’s most popular styles. Read on to learn more about where you can purchase your new swimwear in Hoboken and Jersey City. 


alba boutique | 716 Washington Street

alba boutique

{Photo credit: @albaboutique}

While alba’s suits were made for practicality, comfort, and empowerment, they’re also stylish. Fun fact: all of the suits are made from recycled fabric and the shop also donates 10% of all swimsuit sales to support sustainable and ethical fashion.

Athleta | 316 Washington Street


{Photo credit: Athleta}

For the sporty-yet-chic vibe, Athleta is selling comfortable one-pieces, tankinis, and bikinis with enough support to run around the beach or put your all into an intense pool volleyball match.

Brooke + Bel | 60 4th Street

Brooke + Bel

{Photo credit: @brookeandbelhoboken}

According to Brooke + Bel, the shop’s mission is to create a highly curated shopping destination that caters specifically to Hobokenites. The shop is currently featuring popular pieces of swimwear from WeWoreWhat, including this stunning Cabana collection.

Read More: A Guide to Vintage + Thrift Stores in Hudson County

Lo And Rae Swimwear | Online

lo and rae swimwear

{Photo credit: @loandraeswim}

High school BFFs Lo and Rae put together their joint fashion expertise and love of the shore to create an original line of “bikinis that are classic yet fashionable, ultra-comfortable, and in great colors and flattering styles that will remain a staple suit season after season.”

Revival Vintage | 86 Park Avenue

Stocked with all types of vintage gems, swimsuits are no exception. Revival Vintage has a collection of beautiful vintage bathing suits.

St. Mary’s Advocates Thrift Store | 536 Garden Street

The magic of thrift is that things change by the week; you never know what you will find but there will likely be an item you’ll love! Right after Easter, St. Mary’s plans to fully switch over to summer merchandise including swimsuits, cover-ups, and dresses. If you’re in need of a few affordable items, prices range from $5-20 for both new and gently used bathing suits. 

Vintage on First | 257 1st Street

Vintage on First

{Photo credit: @vintageonfirst}

Shop the ultimate vintage selection every Friday through Sunday when this location opens its doors for residents of the Mile Square and surrounding areas. According to the staff, this bathing suit is from 1995 and has never been worn. In the upcoming weeks, the shop will be unveiling the rest of the suits and summer apparel, prices ranging from $48-$118.

Jersey City

Another Man’s Treasure | 195 Montgomery Street

Another Man's Treasure

{Photo credit: @jamienelson6}

Another Man’s Treasure has gorgeous, Instagram-worthy vintage bathing suits available for purchase all-year-round. Shop 40s, 50s, and 80s-styles.

Mint Market | 339 Grove Street, Jersey City + 303 1st Street, Hoboken

Mint Market

{Photo credit: @mintmarket}

If you’re looking for vintage and contemporary fashion, Mint Market is a boutique almost certain to please. This floral high cut 90’s inspired style is just one of many options these two locations are displaying during the upcoming season.

See More: A List of Must-Shop Boutiques in Montclair

PlusThrift JC | Online

PlusThrift JC

{Photo credit: @plusthriftJC}

This summer, PlusThrift, known for its pop-up Instagram sales that celebrate the gorgeous Plus Size ladies of Jersey City, will be offering swimwear sizes L-5XL including new, thrifted, and vintage pieces aligning with the business model prices ranging from $15-$30. 

Sayallures Boutique | 321 Route 440

Sayallures Boutique 

{Photo credit: @sayallure_boutique} 

Sayallures is proud to represent fashion for all types of women. In the upcoming weeks, the latest collection of swimwear will be arriving, including a two-piece short sleeve top with a bikini bottom in several colors. Style tip from founder Assia Wilson: wear as is, or tie a knot in the front. 

Target | 100 14th Street


{Photo credit: Target}

While we are huge purveyors of shopping locally, bathing suit shopping can be stressful, especially if last-minute. Of course, this superstore with literally everything under the sun sells a surplus of swimsuits for all ages, genders, body types, and style preferences if you’re in a pinch.


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