Where to Buy a Swimsuit in Hoboken + Jersey City

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While last summer may feel like it was just a week ago, the reality is, we are now once again fast approaching warmer weather — with swimsuit season almost here. There’s no better way to look forward to fun in the sun than shopping for brand new attire. Luckily, Hoboken and Jersey City are conveniently packed with locally-owned businesses that have already started {or soon will be starting} to sell all of this year’s most popular styles. Read on to learn more about where you can purchase your new swimwear. 


alba boutique {716 Washington Street}

alba boutique

{Photo credit: @albaboutique}

While alba’s suits were made for practicality, comfort, and empowerment, they’re also stylish. Fun fact: all of the suits are made from recycled fabric and the shop also donates 10% of all swimsuit sales to support sustainable and ethical fashion.

Athleta {316 Washington Street}


{Photo credit: Athleta}

For the sporty-yet-chic vibe, Athleta is selling comfortable one-pieces, tankinis, and bikinis with enough support to run around the beach or put your all into an intense pool volleyball match.

Brooke + Bel {60 4th Street}

Brooke + Bel

{Photo credit: @brookeandbelhoboken}

According to Brooke + Bel, the shop’s mission is to create a highly curated shopping destination that caters specifically to Hobokenites. The shop is currently featuring popular pieces of swimwear from WeWoreWhat, including this stunning Cabana collection.

Read More: A Guide to Vintage + Thrift Stores in Hudson County

Lo And Rae Swimwear {Online}

lo and rae swimwear

{Photo credit: @loandraeswim}

High school BFFs Lo and Rae put together their joint fashion expertise and love of the shore to create an original line of “bikinis that are classic yet fashionable, ultra-comfortable, and in great colors and flattering styles that will remain a staple suit season after season.”

Revival Vintage {86 Park Avenue}

Stocked with all types of vintage gems, swimsuits are no exception. Revival Vintage just put out a collection of beautiful vintage bathing suits.

St. Mary’s Advocates Thrift Store {536 Garden Street}

The magic of thrift is that things change by the week; you never know what you will find but there will likely be an item you’ll love! Right after Easter, St. Mary’s plans to fully switch over to summer merchandise including swimsuits, cover-ups, and dresses. If you’re in need of a few affordable items, prices range from $5-20 for both new and gently used bathing suits. 

Vintage on First {257 1st Street}

Vintage on First

{Photo credit: @vintageonfirst}

Shop the ultimate vintage selection every Friday through Sunday when this location opens its doors for residents of the Mile Square and surrounding areas. According to the staff, this bathing suit is from 1995 and has never been worn. In the upcoming weeks, the shop will be unveiling the rest of the suits and summer apparel, prices ranging from $48-$118.

Jersey City

Another Man’s Treasure {195 Montgomery Street}

Another Man's Treasure

{Photo credit: @jamienelson6}

Another Man’s Treasure has gorgeous, Instagram-worthy vintage bathing suits available for purchase all-year-round. Shop 40s, 50s, and 80s-styles.

Mint Market {339 Grove Street, Jersey City + 303 1st Street, Hoboken}

Mint Market

{Photo credit: @mintmarket}

If you’re looking for vintage and contemporary fashion, Mint Market is a boutique almost certain to please. This floral high cut 90’s inspired style is just one of many options these two locations are displaying during the upcoming season.

See More: A List of Must-Shop Boutiques in Montclair

PlusThrift JC {Online}

PlusThrift JC

{Photo credit: @plusthriftJC}

This summer PlusThrift, known for its pop-up Instagram sales that celebrate the gorgeous Plus Size ladies of Jersey City, will be offering swimwear sizes L-5XL including new, thrifted, and vintage pieces aligning with the business model prices ranging from $15-$30. 

Sayallures Boutique {321 Route 440}

Sayallures Boutique 

{Photo credit: @sayallure_boutique} 

Sayallures is proud to represent fashion for all types of women. In the upcoming weeks, the latest collection of swimwear will be arriving, including a two-piece short sleeve top with a bikini bottom in several colors. Style tip from founder Assia Wilson: wear as is, or tie a knot in the front. 

Target {100 14th Street}


{Photo credit: Target}

While we are huge purveyors of shopping locally, bathing suit shopping can be stressful, especially if last-minute. Of course, this superstore with literally everything under the sun sells a surplus of swimsuits for all ages, genders, body types, and style preferences if you’re in a pinch.


Written by:

After eight years in NYC, last summer Kim made the big decision to permanently join her boyfriend on the other side of the river in the Mile Square. Since her college days at NYU, Kim has always been a huge fan of hopping on the PATH to experience the restaurants, events, and nightlife on the other side, and since moving has really enjoyed further getting to explore all that this "mini-city" and the surrounding areas have to offer. These days when not recruiting for her full-time job as a Talent Acquisition Manager at Wunderkind, she can be found running along the Pier to the latest country hits, spending hours putting her Lifetime Movie Club subscription to good use, or likely plotting her next Seamless order to #supportlocalbusinesses.