In 2020, Touch the Heart — a new BYOB dim sum restaurant — moved into the storefront at 324 Washington Street in Hoboken. Now, just over a couple years later, readers began noticing the spot appears to have closed — and Hoboken Girl can confirm that this is the case. Owner Daniel Grey told HG that he and his business partner made the difficult decision to close down in late October after the owner of a vegan burger spot in New York City called Jerrell’s Btr Brgr offered to buy the lease from the team. We covered what you need to know about Touch the Heart’s closure in Hoboken, along with the new spot — Jerrell’s Btr Brgr — that has been confirmed to be taking its place.
(Photo credits: @touchtheheart_hoboken)
About Touch the Heart’s Closure
Daniel Grey, who also owns other local spots like Grand Vin and Saku, alongside business partner Anne Marie opened Touch the Heart in 2020. Though the spot initially was only able to open for outdoor sidewalk dining, it eventually opened up for indoor dining as well — which is where diners found florals and other thoughtfully-designed interior decoration.
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As for the menu, this spot served up American twists on Chinese dim sum meals. It was a BYOB establishment, but the team offered creative mocktails which they could turn into cocktails with the alcohol patrons brought. With a large dumpling menu, lo mein, fried rice, and more, Touch the Heart aimed to cover both traditional and modern flavors + dishes.
Now, as of the end of October, Touch the Heart has officially closed its doors. According to owner Daniel Grey, though this wasn’t an easy decision, it just made sense for everyone involved. After the owner of a NYC vegan restaurant was said to have offered to buy out the lease, the Touch the Heart team made the choice to accept the offer and shut down the restaurant.
The Restaurant Moving Into 324 Washington: Jerrell’s Betr Brgr
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The restaurant that is taking over the former Touch the Heart location is called Jerrell’s Betr Brgr. The restaurant is currently located at 117 6th Avenue in Soho NYC, and the Hoboken location will be its second storefront.
It’s described on the site as being a late-night vegan burger joint, serving completely plant-based burgers, fries, chili, and shakes. The NYC location is currently open until 1AM from Sunday to Thursday, and until 4AM on Friday and Saturday.
Jerrell Obee, founder of Jerrell’s Btr Brgr, shared with HG that this vegan burger restaurant will officially be coming across the Hudson and is aiming for a January opening date once renovations are complete.
As for why Jerrell chose Hoboken, his former job left him very connected to the area.
“I used to be the managing director for NY Waterway,” Jerrell told HG. “Hoboken Terminal was one of my terminals, so I became really familiar with Hoboken and Washington Street. I’m so happy to come back to my Jersey roots. I’m super excited to be here — and I can’t wait to service the area.”
Though the team was originally looking at Brooklyn or Queens for its next move, Hoboken felt like the right home for the second location — and Jerrell’s Btr Brgr will likely be expanding to other NYC boroughs in the future.
The Hoboken restaurant will have the exact same menu as the Soho location, according to Jerrell. This means guests can expect to see burgers like Lil’ Betr, which is served with an impossible patty, vegan cheese, lettuce, tomato, grilled onions, pickles, + Jerrell’s special sauce. There’s also an option to add vegan bacon to the burgers (because everything is better with bacon). Everything on the menu is plant-based, dairy-free, and totally vegan. With oat milk shakes and vegan soft serve, this spot sure sounds like the ultimate vegan comfort food experience — and we can’t wait to try it out.