A new thrift shop is about to join the pre-loved clothing crew: Hoboken ThriftBox. This new addition to Hoboken’s sustainable retail scene will be located at 522 Jefferson Street. Owned by Hudson County local Doris Cortes, this thrift shop is slated to open in January 2024. Read on for details about Hoboken ThriftBox coming to 522 Jefferson Street.
About the Owner
Doris Cortes is a lifelong Jersey City resident who found herself drawn to the world of thrifting, exploring nooks and crannies in Hoboken, Union City, and Jersey City. For Doris, thrifting isn’t just shopping — it’s an art form encompassing affordable and distinctive finds, sustainability, convenience, and trendiness. Doris’s journey revealed a growing concern of the tradition like rising prices and a decline in quality across many thrift stores statewide.
As an experienced thrifter herself, Doris emphasized that “Thrifting should embody the essence of thriftiness where one can find a selection of name-brand and vintage clothing at prices that won’t break the bank.” This belief inspired Doris to revive the heart and soul of traditional thrifting while seamlessly blending it with the contemporary spirit of Hoboken — which is how Hoboken ThriftBox came to be.
After graduating from William L. Dickinson School in 1993, her bond with Hoboken only endured through the years. Having operated a clothing e-commerce business in Hoboken since 2008, Doris regularly organized pop-up shops in Jersey City and Hoboken, establishing a strong support network within the local community.
About Hoboken Thrift Box
Hoboken ThriftBox offers a mix of name-brand and vintage clothing at wallet-friendly prices. Its shelves cater to a wide spectrum of groups, from various ages and cultural backgrounds including women, men, children, books, and household items. After observing the community of dog owners in the area, Doris also felt inspired to include a specially curated section for pet wear within Hoboken ThriftBox.
One aspect of Hoboken that truly captivates Doris is its vibrant foot traffic and the intimate, cozy atmosphere. Hoboken’s bustling energy and snug charm are the precise ambiance she aims to infuse into her store.
As convenience stands as an important factor in the art of thrift shopping, Doris incorporated this technique into her shop. “Instead of dedicating endless hours to the search for that ideal blouse, skirt, or pants, ThriftBox curates a selection of high-quality clothing thoughtfully condensed for convenience and comfort, bringing a unique shopping experience to life,” Doris said.
Sustainability also takes center stage at Hoboken ThriftBox. By embracing pre-loved garments donated by friends, family, and the community, the store actively combats fashion waste, “giving a new lease of life to each piece,’ according to Doris.
Arguably, one of the main reasons drawing in thrift shoppers is the trends. As a family-run venture, Doris’s children play a crucial role in keeping her updated on various fashion subcultures, ensuring that the inventory remains diverse and appealing. Additionally, the team actively utilizes social media platforms to stay attuned to the ever-evolving landscape of style and consumer preferences to keep her shop in a trendy state of mind.
Hoboken ThriftBox aims to open sometime in January 2024. Stay tuned to the company’s Instagram for more information regarding the official opening date.