Dating apps have increasingly become popular during the pandemic, and there has even been a rise in new apps launched. Take, for example, Tabby — The Cat Person’s Dating App, which launched on International Cat Day on August 8, 2020. Prior to Tabby launching, Dig — The Dog Person’s Dating App, launched nationwide in Spring 2020. Read on for more details on both of these apps and the PURRks of joining — just because we think it’s such a unique idea.
How the Idea Behind the Apps Came About
Founded by Casey Isaacson and her sister, Leigh D’Angelo, Dig first launched in New York City in 2018 on Valentine’s Day. Co-founder Leigh shared with Hoboken Girl the back story on how the apps came about.
“A few years ago, Casey was dating a guy who tried to be a dog person for her. By the end of the relationship, he didn’t want the dog in his apartment or he’d put towels down on the couch so her dog didn’t touch anything. She [told me], ‘I wish I just knew from the start that this wasn’t going to work because of my dog,’” D’Angelo said. “[We] understood that when you’re dating and you’re a dog owner, it doesn’t matter who reaches out first or how many friends you have in common. If you don’t get along with my dog, it’s never going to work. With the dating app and pet worlds both booming, [we] knew a new generation of young pet owners like Casey craved compatible connections with other pet lovers.”
As a side note, co-founder Casey ended up meeting her boyfriend, who commuted to and from Secaucus for work, on Dig.
Tabby then launched two years later when the founders knew that it was time for cat people to have their own app for finding each other.
Dig + Tabby = Spreading Awareness About Adoption
Both Dig and Tabby are used to spread awareness about dogs and cats in need of a caring and loving home.
“All of the animals used in our company’s marketing and promotional materials are rescues or from a shelter and are available for adoption. There are multiple sections on the apps as well where people can learn more about adoptable animals and tips from vets and trainers,” D’Angelo shared.
Also, there are deals from pet companies that users can take advantage of, as well as a “dog park” social feed and “unleashed” articles area. For Tabby, the same features are called “cat tree” and “catty,” which all around make the apps more enjoyable to use!
“Dig partners with local dog-forward businesses and rescues in cities across the country who are dedicated to helping people live healthier, longer, and more joyous lives with their pets. In New Jersey, for example, Dig is partnered with the incredible BarkBuildings, an amazing dog-loving company dedicated to helping more apartment complexes in New Jersey be pet friendly,” the co-founder added.
The Rise in Adoptions
Now is the perfect time to download the apps, especially with the dramatic increase in dog adoption rates amidst the pandemic and the recent increase in rates of loneliness among adults.
Both apps will help single women and men find their “PAWsome or PURRfect match!” as they say. However, the apps are not just for dog and cat lovers — they are also for those who want to plan a pet-friendly date, love animals but don’t necessarily own one, and for those who want to ‘dig’ into adopting a cat or dog in the future.