At Hoboken Girl, we love to support locally-owned and grown small businesses — especially in Hoboken and Jersey City. When it comes to fun clothing designs, our readers need look no further than right here in Hoboken to find a fan-favorite. RSVLTS (rose-uh-velts) is an apparel brand dedicated to making bold + fun everyday fashion with refined designs and high-quality products. Customers can find collections that are officially licensed with some of the biggest names in pop culture, sports, and entertainment, alongside a wide range of RSVLTS brand gear — everything from shirts to shorts, hats to koozies, and more. Keep reading to learn more about the company and the exclusive offer for Hoboken Girl readers.
A Hoboken-Based Clothing Brand Inspired by a US President
RSVLTS was co-founded almost exactly 10 years ago by two friends and Seton Hall alumni, John Tramutolo and Stephen Gebhardt. The company is headquartered in Hoboken in the historical Neumann Leathers Building at 300 Observer Highway. Named after the 26th US President, Teddy Roosevelt, the design team at RSVLTS infuses Roosevelt’s well-known zest for life into the brand and products with the motto, ‘Dare Mighty Things.’
Demand for RSVLTS products spiked when New York Yankee star Aaron Judge wore the ‘Great Hambino’ shirt from The Sandlot at a post-game press conference. That one wardrobe choice helped rocket the brand and the RSVLTS team never looked back.
While John and Steve still oversee everyday operations, the company has grown steadily over the past few years to include 30+ employees working across product design, marketing, creative, planning, experiential, retail, social, PR, and more.
A Shopping Experience for Fans
RSVLTS customers will find apparel for adults + children with designs that focus on fun, fashion, and fandoms — thanks to rights to images and artwork from major entertainment corporations. Not to mention most of its button-downs feature a proprietary material called Kunuflex™️ which is incredibly light, soft and stretchy, so you feel as good as you look.
“We have licenses with many major studios and organizations like Disney, Star Wars, Marvel, Universal, Nickelodeon, the WWE, and others,” Stephen told Hoboken Girl. “Whether it’s licensed designs or our own RSVLTS branded designs and apparel, our gear becomes a conversation starter on the streets, at the beach, theme parks, and music festivals alike.”
From hats to hoodies to polos, there is something for everyone and every fan. As a business, RSVLTS works with the movies, shows, and sports organizations that fans love.
“On Monday, we might be working on Toy Story, on Tuesday, Jaws, and on Wednesday, Jurassic Park. We work closely with all the studios and partners to make sure what we bring to market has just a little something extra included, like an easter egg or two into the patterns that superfans will be hyped about,” Stephen mentioned. “As a team, we get to work alongside extremely talented and hyper-creative individuals. From design to content creation and even partnerships, everyone at RSVLTS has a seat at the table, which always leads to the best possible products for the company and our customers.”
Available Now at RSVLTS: The Women’s Cut Style Button Down
While RSVLTS is known for its unisex short sleeve Kunuflex button downs, after surveying the women in its customer-base, the women-led development team has been hard at work over the past year to produce a specific women’s style Kunuflex to complement its other offerings.
“While we develop so many products for adults and children throughout the year, when we were developing the women’s style shirts, it was really important to us, as women ourselves, to get everything right,” said Jacqueline Daly, creative + production project manager at RSVLTS. “It was a lot of painstaking work and even more trial and error to work-out the fit, so when the newest version came out and was well received among our female customers, we were ecstatic!”
The positive response has been rewarding for the development team, especially given the long process that goes into producing each product.
“What makes these shirts specifically designed for women is the hourglass style, so the shirt can conform to a variety of body shapes, sizes, and curvature,” said Hsin Lin, RSVLTS director of product development. “The patterns were hand picked and vetted by women at HQ, so we know firsthand that they not only meet the wishes of our customers but we know the colors and patterns are popular and enjoyable to wear.”
Where to Shop
The design + styles make RSVLTS products unique, and the entire customer journey — from social media to designs to how the package arrives at your doorstep — is meticulously thought through with an approach you won’t see anywhere else.
RSVLTS products are available online, and thanks to a shop local retail program, customers can also find products in more than 100 mom-and-pop shops across the US. Shoppers in Hudson County can find RSVLTS items in The American Dream Mall at Nickelodeon Universe.
Code ‘HobokenGirl’ for 20% Off
Don’t forget to use the code HOBOKENGIRL to receive 20% OFF your first order from RSVLTS. Limit one use per customer. You can reach out to firstname.lastname@example.org with questions.