Lucky’s Charm: Handmade Self-Care Products by Hoboken BNRs

A tribute to a loved one, whether it is for a close friend, family member, or a pet, is something everyone can understand. Lucky’s Charm, a brand that creates handmade selfcare products like candles, essential oil body rollers, and more, was created out of the loss of a loved one, Lucky. Seouvan Rodriguez and Trace C. Poggoli, longtime friends, teamed up after Seouvan’s Yorkie passed away and created a company in his honor. Read on to learn all about the women- and locally-owned business, Lucky’s Charm.

About the Owners

luckys charm

Both Hoboken natives, Seouvan is a 3rd-grade Teacher at Joseph F. Brandt School and Trace is a leasing manager at Applied Property Management in Hoboken.

We had a chance to chat with these ladies about what it was like growing up in Hoboken and all about their brand, Lucky’s Charm.

Hoboken Girl: What was it like growing up in Hoboken?

Seouvan Rodriguez: Growing up in Hoboken, I understood at an early age how unique my community truly was. I feel so fortunate to still be here and to be able to be an amazing role model to my students, who ironically some are my neighbors!

Trace C. Poggoli: Growing up in Hoboken was very enjoyable. Everyone knew you and you knew them too. We all played together – hopscotch, manhunt, tag, bottle caps, and rode our bikes. After dinner, we would head up to the little league field to catch a game and cheer on our classmates and friends.

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HG: What are some of your favorite memories?

SR: Some of my favorite memories as a young person growing up in Hoboken are hanging out with friends at the Pier and how my children get to do the same. The piers are much chicer now!

TP: Mr. Softee was a novelty. He was known by his first name, Tony. When the ice cream truck arrived on my block you would hear every kid scream up to their window for money, and it was no shock to see money wrapped in aluminum foil dropped out of the window.

luckys charm

HG: What was the inspiration behind starting Lucky’s Charm?

SR: Lucky’s Charm was created out of love and heartbreak. My Yorkie, Lucky, passed away in December right in front of my eyes (as I was teaching my students remotely). It was all of a sudden and truly heartbreaking. Lucky was a part of my family for 13 years, a cherished part of our family and the community. I always said, ‘Lucky belongs to la communidad (the community).’ Our neighbors both young and old loved him. He was kind, patient, and loving.  As we mourned the loss of our beloved fur buddy we knew we also had to celebrate his life and the impact he made on all who knew him. So we created Lucky’s Charm.

Lucky’s Charm is a small batch company that offers handmade self-care products such as bath salts, body scrubs, essential oil body rollers, and beautiful unique candles. Each unique product is infused with love, essential oils, dried flowers (that we dry ourselves) crystals, and are Reiki infused. The candles are a way to keep the light of Lucky shining forever. On all of our products, you will see a small silhouette of Lucky.

luckys charm

HG: Tell us about the process of choosing and creating which products to make.

SR: The products we create are seasonal, fan favorites, and are intuitively chosen by me. I use my intuition to curate beautiful pieces with the intention to give each customer a beautiful experience.

HG: What are your goals for this year regarding Lucky Charm?

SR: Our goal is to reach as many people as we can! We would love to open a brick-and-mortar one day in Hoboken. For now, we pop-up at local shops whenever we are invited to. We will be at the Main Street Pops event on July 18th.

HG: What has been the highlight in your career/life so far?

SR: The highlight so far is sharing his story with our customers. Every single time I tell someone about how we created Lucky’s Charm it gives me a sense of closure and joy. I love seeing my students with their grown-ups coming to see me at my pop-ups. 

luckys charm

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Local Fun

HG: What is your favorite restaurant in Hoboken?

SR: La Isla has to be my favorite restaurant. It reminds me of my grandfather and feels like home.

TP: I have many favorite restaurants including Piccolos, Biggies, Benny’s. My current obsession is the seasonal guacamole at Orale.

HG: What is your favorite boutique in Hoboken or Jersey City?

SR: Washington General is my go-to store and I am in love with Pholk Beauty in JC, their products are amazing.

HG: What is your favorite thing to do in Hudson County?

SR: The Midnight Market in JC is my ultimate favorite. I am so glad they will be back up and running in July.

TP: One of my favorite things to do is cruise along the waterfront on my bicycle.

HG: Tell us about another business in the area you admire.

SR + TP: We love: 6th Borough Salon and Cork Wines (btw you can buy Lucky’s Charm candles at both).

HG: What is your favorite outdoor place to spend time in Hoboken or Jersey City?

SR: Summer evening walks along Frank Sinatra Drive is my favorite. I am looking forward to Smorgasburg in Jersey City.

HG: What is your favorite place to work out in Hudson County?

SR: I love Restorative Yoga at Honor Yoga.

TP: I love training with J. Lally at J-Train 1321 Washington Street.

HG: Where do you go out with friends in the area?

SR: Summer Evenings at Pier 13 is always a fun time.

TP: My friends and I like to go for long walks on the waterfront and stop at our favorite spots for an appetizer and a drink.

HG: What is something you think needs to come to Hoboken or Jersey City?

SR: I would love to see the Midnight Market hosted in Hoboken.

TP: I would love for Hoboken to build a recreation center that would be accessible to all the children of Hoboken.

Stay up to date with Lucky’s Charm via Instagram at IG @luckys.charm07030 and email Seouvan at luckyscharm07030@gmail.com for any inquiries.


Written by:

Victoria is HG's Associate Editor and Social Media Coordinator for the Hoboken Historical Museum + Fire Department Museum. She is also a Board Member of LUPE Fund – a nonprofit by Latinas for Latinas. Victoria is a fourth-generation Hoboken native, BNR in the Mile Square, and Jersey City. Through playing softball in town for fourteen years, playing the trumpet for the Hoboken High School Redwings Band, and graduating from New Jersey City University, these two cities have a special place in her heart. When she isn’t Style Assisting or volunteering at Symposia Bookstore, she’s exploring everything the Concrete Jungle has to offer. You can catch her at art exhibitions, trying new restaurants, traveling, diving into a new book, thrifting, or indulging in some form of arts and crafts.


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