• Hoboken of Girl the Week: Tina Rivera {of Baking Mama}

    Written by:

    We’ve all got that one local shop that when we step foot into it, a smile immediately appears on our face. For some, it might be a local clothing store where you always find the perfect piece, and for others, it might be a delicious restaurant that never disappoints. For many Hoboken locals, however, one such shop is Baking Mama.  Nestled on the corner of Hudson and Newark Streets, this quaint shop boasts some of the tastiest desserts in town. None of these desserts would exist, however, if it weren’t for the owner, Tina Rivera. This local entrepreneur, mom, + all around baking wizard is this week’s Hoboken Girl of the Week and shares with us her goals, what inspires her, + more. Keep reading to learn all about Hoboken Girl of the Week Tina Rivera of Baking Mama.

    tina rivera hg week

    {Photo credit: @IAmBakingMama}

    Tell us about yourself.  

    In December 2015, I followed my passion for baking. I saw a small space in Hudson Street in Hoboken and decided to rent the place and launched my small business. Baking Mama is a small batch bakeshop located in the historic downtown district of Hoboken. I am the owner and baker.

    See More: 14 Local Moms on How They Balance Motherhood + Work

    Who is your biggest source of inspiration?

    My family serves as my biggest source of inspiration. They bring me so much joy that it allows me to have a more pleasant disposition while running my small business.

    What are your goals for this year?

    I’ve been working non-stop since I started my small business in 2015. My goal for this year is to keep a more balanced life, with a focus on my health in general. I am passionately obsessed with baking, but I am also confronted with the reality that I should live a more balanced life.

    tina rivera mom

    What’s a typical day look like for you?

    I am the baker at Baking Mama so I am usually up early to prepare the shop. Because we’re a small batch bakeshop, it’s a 12-hour per day of baking from Monday to Saturday. I keep Sunday for myself and my family. I am somehow lucky that my kids are both grown-ups now {24 and 20}. Otherwise, it could have been challenging running a business and raising kids at the same time.

    What has been the highlight of life so far?

    I should say that putting up my own business and leaving corporate life serves as the highlight, so far, of my career. On a personal level, I always consider my 24-year-old son and 20-year-old daughter as highlights of my life.

    Tell us about another business in the area you admire.

    I admire all the business owners in Hoboken. I know how challenging it is to run a business so I salute the businesses that make this city vibrant.

    tina rivera baking mama 3

    Read More: Hoboken Guy of the Week: Nick Potters {of The Fuzz} 

    Hoboken + Jersey City Favorites

    What is your favorite restaurant in Hoboken or JC?

    I am not really big on eating out but when I do, I make sure that I go to a restaurant that would fill me up. I prefer Thai, Japanese, and a good bison burger.

    What do you love most about the area?

    I work in Hoboken {three years} and live in Jersey City {18 years}. I like the size of Hoboken and its proximity to New York. I am eternally in love with the view of New York from Steven Institute’s Castle Point. For the past years, I am a witness to how Jersey City is growing rapidly. I love it but it scares me knowing that I may not be able to afford it one day.

    tina rivera baking mama

    What is your favorite outdoor place to spend time in the area?

    New York City looks like it’s within reach with your bare hands when you’re by the waterfront walkway of both Jersey City and Hoboken. It’s a stress reliever for me.

    What is your favorite place to work out in Hudson County?

    I wish.

     What is something you think needs to come to Hoboken or Jersey City?

    I want to see more small businesses.

    tina rivera baking mama kid

    Is there anything else you want to share about yourself?

    The photo above was taken by my father. I was the only one looking at the camera while everyone was about to pounce on the cake. My sister was about to blow the candle. It was my birthday.

    Keep up with Tina and Baking Mama musings by following her on Instagram @IAmBakingMama, checking out her website at bakingmama.com, or emailing her at tina@bakaingmama.com.

    Want to be featured or nominate someone as an upcoming Hoboken Girl or Guy of the Week?

    Fill out our application here


    Written by:

    Arielle is a born-and-bred Jersey girl and like a true NJ native, half her diet consists of bagels and the other half pizza. As a graduate of both American University and City, University of London, she’s been a passionate writer ever since she wrote her first “book” in the first grade. When she’s not furiously typing away at her keyboard, she spends her time ticking places off of her “to travel to” list, trying any and all new foods, and trying to stop herself from spending too much money at Zara.


    Leave a Reply

    Your email address will not be published. Required fields are marked *