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Flip Sigi Filipino Taqueria Expands to Jersey City Location

When a community favorite pop-up shop announces it is opening a storefront, there is reason for celebration: Manhattan-based Filipino taqueria Flip Sigi is making its way across the bridge and opening a location in Jersey City. Flip Sigi is known locally as the eatery that takes over the O’Bagel space in Hoboken at {600 Washington Street Thursday through Saturday evenings. Soon, locals will be able to visit the new eatery at the Nest Mico Apartments located at 190 Academy Street in Jersey City.

The news was shared last week after the ribbon-cutting ceremony of the new apartment building that not only would new residents be welcomed to the neighborhood, but the living quarters would share space with the future Flip Sigi. This Filipino American taqueria is set to open its doors in mid-June with the traditional menu known globally and some new additions. Read on to learn more about Flip Sigi Taquieria opening an outpost in Jersey City.

flip sigi

{Photo credit: @flipsigi}

About Flip Sigi

In 2015, Flip Sigi was just a neighborhood Filipino ‘dive bar’ in New York City’s West Village. Since then, the ‘original Filipino Taqueria’ has blossomed into a national favorite. Owner Michael Ryan shared on the Flip Sigi website, “When I saw there were twice as many Filipino Americans in the US than Japanese Americans, I knew something was way wrong. There are hundreds of thousands of Japanese-inspired restaurants, but when it came to Filipino restaurants, there were only about 10 making a splash in the US, I wanted to lead this movement.”

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The movement from Flip Sigi was felt globally when renowned chef Jordan Andino was brought on to fill the role of executive chef. Since his introduction to this eatery, the brand of Flip Sigi has been made into an ‘approachable, recognizable, and reliable Filipino brand’ which was the vision from the beginning. Often, Chef Andino is known to shout “Sigi Na Sigi Na” which means ‘Let’s Go! Let’s Go!” shares Michael. So, when choosing a name for their restaurant, they wanted something that matched the brand. Flip Sigi loosely translates to “Go Filipino!”, a perfect fit.

flip sigi

{Photo credit: @flipsigi}

Today, highlights from the menu include burritos and rice bowls with signature Filipino fixings such as longanisa sausage and adobo chicken. On the dessert menus, guests can find traditional favorites such as handmade ube and calamansi ice creams.

Expanding to Jersey City

Visitors and residents of NYC’s West Village know and love Flip Sigi. To test their residency in Hudson County, the taqueria has been taking over the O’Bagel space weekend nights for a while now with Michael sharing that the response has been overwhelming. As of May 8th, Flip Sigi has ended its residency at the Hoboken pop-up location in preparation for the move to the neighboring town. When choosing a more permanent home, Jersey City topped the list. 


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“I have a list of 20 specific criteria that I look at when I am choosing a location. Jersey City is one of the very few places in the United States that meet each one of those criteria. To name a few, it Is becoming known as the most culturally diverse city in America, it is also the largest city in New Jersey, and It happens to have one of the largest Filipino populations in the country.”

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The Filipino culture has had a huge influence on the history of Jersey City and Flip Sigi plans to keep that influence alive. Knowing that some guests may be tasting Filipino food for the first time while others may be reminded of their own family cooking, the food, chill vibe, and overall experience is set to bring new life into the neighborhood.

The Menu

flip sigi

{Photo credit: @flipsigi}

Fan favorites will still be at the new Flip Sigi in Jersey City with a few new twists. Pork belly bao buns, sinigang fries, meat, and vegan taco and burrito options, and bowls will still be the favorites on the menu regulars have come to love. Some lighter options will be available for those who are looking to mix it up a bit from the traditional menu.

To make the new spot fit right in with the neighborhood, an elevated coffee program is being added in addition to “grab-n-go” options for those in a rush to the Journal Square PATH train. 

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Written by:

Jordan and Joelle, contributors and volunteer coordinators to HobokenGirl are true Jersey Girls. Originally hailing from down the shore in Hazlet, NJ, the girls made their "rite of passage" move to Hoboken a few short years after graduating with degrees in Communications from Loyola University. Outside of their 9-5 as senior publishers in NYC, the twins can be found baking cookies, reading the latest books, or walking their yorkie-poo Chica. Like many 20-somethings, Jordan and Joelle are balling on a budget and know how to score the best deals around town