Birch, a private event venue and nightclub located at 92 River Street, is set to hold its reopening weekend on Friday, September 17th, and Saturday, September 18th. Since the venue closed in March 2020, there has been a lot of anticipation in the Hoboken community around updates. Co-owner Gary Yip is now ready to announce what locals can expect with the popular and greatly missed multi-level dance club.
Background on Birch
Birch is owned by the Hoboken Hospitality Group, a restaurant, and entertainment business that also owns the country bar Wild Moose Saloon, and the new taco and tequila bar Fat Taco. Birch first opened in March of 2017, positioning itself as a new restaurant with a nightlife concept, which quickly became a go-to downtown Hoboken destination. The modern eatery was known for its brunch, burgers, and milkshakes and the lounge was known for its live DJ nights. Birch closed its doors temporarily in March of 2020 when Covid-19 restrictions went into effect.
Read More: Tipsy Tie Dye Officially Open in Hoboken
According to an Instagram post on March 16, 2020, “It’s not goodbye… it’s see you soon! In an effort to make sure our customers and staff are safe – we must temporarily close at this time. Be safe, wash your hands, and look out for the elderly.”
Hoboken Girl learned in June that Wild Moose Saloon, would be taking over the bottom level of the space to add another element to the experience. Yip said, “Wild Moose Saloon has expanded [to] double the size. Birch will take up the second and third floors and encompass the same incredible energy that we are known for and that everyone loves as a private events venue and nightclub. Remember we are not new owners, we will bring that same excitement and more.”
At the grand opening weekend, guests can expect 2021-2022 VIP card giveaways which will provide exclusive benefits to cardholders. Perks include VIP Admission, no waiting in lines, reduced pricing for special events, early access for event tickets, and more.
Hoboken Hospitality Group is eager to unveil the new Birch to the community. During the hiatus, there have been updates to the interior space, in state-of-the-art lighting and sound systems, and new special effects that will create a fresh and exciting feel. “We are excited to put the pandemic behind us, and we are looking forward to creating an experience that is unmatched for our guests,” Yip said.
Doors open at 10PM on both nights. On Friday of opening weekend, music will be by DJ Cream x BJ Danny D’Angelis x DJ Scooter. On Saturday, the music will be by Olive Oil x Angelo the Kid. VIP tables are available by contacting the Birch team at 201 -744-5117. Follow @birchhoboken for more updates.