The American Dream Mall is Finally Open Today

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Attention shoppers, get your credit cards and your cold hard cash ready, as The American Dream Mall — a three million-square-foot entertainment and shopping complex from the developer Triple Five — is *finally* coming to the state of New Jersey. Although NJ.com reported earlier this week that this new shopping haven still didn’t have a certificate of occupancy just two days before its grand opening, the website released news on Thursday, October 24th that the Dream Mall got approval from “the state Department of Community Affairs” to open today, October 25th  under a “temporary certificate of occupancy.”

Located at the Route 3-New Jersey Turnpike in East Rutherford, the new American Dream Mall will be just a train ride or 30-minute drive away from Hoboken and Jersey City.

“We know that the community has been eagerly awaiting the launch of this incredible global destination,” said Don Ghermezian, President of American Dream. “We have a one-of-a-kind property that will reshape the way people think about entertainment, theme parks, and shopping.” Keep reading to learn everything you need to know about the American Dream Mall in New Jersey. 

american dream mall new jersey

What to Expect

So, what is it about this American Dream Mall that makes it so, well, dreamy? The American Dream Mall at the Meadowlands will feature 45 percent retail options and 55 percent entertainment options for guests. Here are some of the fun + entertaining activities it will have:

Rollercoasters

american dream mall

{Photo credit: Twitter}

Patrons can expect an eight-acre Nickelodeon Universe indoor theme park where visitors can actually take a ride on four of the mini amusement park’s roller coasters. One rollercoaster is SpongeBob SquarePants-themed, named Sandy’s Blasting Bronco after SpongeBob’s good squirrel friend, Sandy Cheeks.

Next up on the rollercoaster agenda at the American Dream Mall is a coaster called Slime Streak. Given Nickeloden’s historical relationship with electric green goo, the Slime Streak comes as no surprise. While there’s no word yet if coaster riders will be doused in slime, Coaster Nation posted a mock-up video on the ride. Manufactured by Chance Rides, a rollercoaster and amusement park ride manufacturer based out in Kansas, it looks like the Slime Streak might be a Nickelodeon-approved variation of Chance Rides’ standard Family Coaster.

Up next on the rollercoaster roster is the TMNT Shellraiser, based on the Nickelodeon show Teenage Mutant Ninja Turtles. The Shellraiser allegedly has record-setting steepness and is modeled after the developer Gerstlauer‘s model called the “Eurofighter.” It currently holds the record for the steepest plunge on a rollercoaster… ever.

That’s because the Shellraiser pauses atop a 122-foot drop. At the height of the coaster, riders will be able to see views of the Hudson River and even the Manhattan city skyline.

the shredder roller coaster american dream mall new jersey

ACE premiering blueprints and logos for The Shredder.

{Photo credit: Twitter}

All in all, the Nickelodeon theme park is about to become the largest indoor theme park in the Western Hemisphere.

Read More: How to Have a DAY at Liberty State Park

More Activities, Games, and Fun

Visitors will also find eight acres worth of a DreamWorks-themed Water Park. The first-ever of its kind, DreamWorks is responsible for hit animated movies such as ShrekHow to Train Your Dragon, and Madagascar. While we don’t have any insight yet as to what rides to expect from the DreamWorks water park, guests can pretty much guarantee it will be featuring some of their favorite DreamWorks characters.

Also on site is the Big SNOW Ski and Snowboard Park, North America’s first of its kind. The mall will also feature a National Hockey League sized skating and hockey rink, as well as a miniature golf course that’s Angry Birds-themed, a Legoland Discovery Center, aquarium, and a luxury movie theatre.

Shopping

As mentioned, 45 percent of the mall will feature retail options. Retailers include big names like Saks Fifth Avenue, Tiffany & Co., Barneys, and Dolce & Gabbana. But do note, however, that according to CNBC, “retail shops aren’t slated to open until March 2020.”

Here’s a full list {in alphabetical order} of all the rest of the retailers signed on to open shop at American Dream so far:

  • Aritzia
  • Banana Republic
  • Century21
  • Gap
  • Hermès
  • Lululemon
  • Mac
  • Microsoft
  • Pink
  • Uniqlo
  • Victoria’s Secret
  • Zara

See More: Hoboken Boutiques to Shop Locally: A Guide

Dining

The American Dream Mall in East Rutherford will feature over 100 dining options for guests {with known eateries such as Hard Rock Cafe + more}. This includes 20 full-service restaurants, a Kosher food court, a 38,000-square-foot food hall, and a 22,000-square-foot arcade-esque gastropub.

Speaking of the food hall, it will be curated by MUNCHIES, a food company by Vice. According to NJ.com, the MUNCHIES food hall will feature so much more than your typical burger and fries. Think beef marrow cheeseburgers and eggplant tempura to name a few delicacies. The hall itself will be 38,000-square-feet, will include 18 vendors, and will feature demonstrations from visiting chefs.

“I see vendors from all across the spectrum, everything from authentic BBQ to killer Mexican to perfect ice cream,” explained John Martin, co-founder and publisher of MUNCHIES. “It’s important to have strong operators who can handle the volume of visitors that the American Dream is going to have. And the selection will come heavily from the MUNCHIES family — chefs, restaurants, people we’ve worked with, or done content about will have an opportunity to be involved.”

What Else You Need to Know

The American Dream Mall is the brainchild of developer Triple Five Group, which is owned by the Ghermezian family. The Ghermezians are no strangers to creating half-mall, half-amusement parks. Triple Five also owns The Mall of America in Minnesota and is currently developing another American Dream in Miami, Florida.

As of now, it looks like retailers inside the mall will remain closed on Sundays. Not really by choice, but because of Bergen County’s Blue Laws that states all stores, countywide, must be closed on Sunday to respect the day of the Sabbath.

However, entertainment and dining spaces inside the mall don’t have to adhere to that rule.

According to the American Dream webpage on LinkedIn, the mall is currently hiring. For a full list of job opportunities, check out their LinkedIn here.

What are your thoughts on the American Dream Mall soon to come to East Rutherford? Comment below!


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Steph Osmanski is a freelance writer who specializes in sustainability and health and wellness content. She is currently pursuing an MFA in Creative Writing at Stony Brook Southampton.