Home Food + Drink The Best Holiday Wine Pairings, According to Hoboken’s Wine Expert

The Best Holiday Wine Pairings, According to Hoboken’s Wine Expert

by Ainsley Layland
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Pairing the right wine with the Thanksgiving menu is easier with the help of the wine experts at Sparrow Wine & Liquor Co. in Hoboken. As a company invested in its community, Sparrow aims to bring customers the world’s best and most interesting wines, spirits, and beers. We spoke with Javier Martinez, the Wine Director at Sparrow, and got his suggestions for the best wines to pair with the holiday spread this season. Keep reading to learn more about Sparrow Wine Co. and the exclusive offer for Hoboken Girl readers.


Sparrow Wine Co. Downtown Hoboken Location

Sparrow Wine Co. promo

Thanksgiving with Sparrow Wine & Liquor Co.

This year marks the 100-year anniversary of Sparrow Cigar which first opened at 126 Washington Street in Hoboken. Today, the store remains one of the leading and most respected wine and spirit merchants in New Jersey with a knowledgeable staff and a focus on providing the highest level of service and the best wines and spirits from all corners of the globe.

From new seasonal craft beers to artisanal local spirits, or a wide range of wines, Sparrow Wine & Liquor Co. has everything needed for Thanksgiving. Customers can even order online and select same-day delivery thanks to the best-in-class delivery technology that Sparrow has invested in so each customer enjoys a seamless experience.


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With over 2,000 different wine options online, it can be overwhelming to select a wine from Sparrow Wine Co. However, the team puts a lot of time into seasonal suggestions, so patrons can make the most of the wide selection.

“Pairing wine for Thanksgiving can be a little stressful with all the sweet and savory dishes on the table. Don’t overthink it,” Javier Martinez, the Wine Director told Hoboken Girl. “Rich full-bodied wines will be perfect with stuffing while an off-dry Riesling will be extremely versatile with white Turkey meat and vegetable-based dishes. Have fun experimenting and always remember the most important rule of wine pairing- drink what you like!”

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Javier’s Holiday Wine List

White Wine for the Table: California Chardonnay & Sauvignon Blanc

“California Chardonnay is always a good bet for Thanksgiving. I like how creamy textures work with white meat and gravy. The Trefethen Chardonnay from the cooler climate Oak Knoll District in Napa is excellent, as the pear and apple notions are balanced with refreshing acidity,” Javier said. “Sauvignon Blanc is another solid, versatile choice. The Wente Sauvignon Blanc from the Livermore Valley is zesty and bright and will pair nicely with the lighter portions of the plate.”


Trefethen Chardonnay



Wente Sauvignon Blanc

For those interested in a white wine pairing, the famous Wagner family is behind the Conundrum White, an everything-but-the-kitchen-sink blend. According to Javier, this aromatic and floral blend is an off-dry white crowd pleaser that will enhance juicy turkey breast.


Conundrum White

Classic Red Wines for the Holidays: Truchard Pinot Noir + Seghesio Old Vine Zinfandel

“For red wine lovers, perhaps the most classic choice is an elegant Pinot Noir. The spice and red fruit layers in the Truchard Pinot Noir will make the flavors of your favorite cranberry sauce pop,” Javier told Hoboken Girl. “Big red wines work too. The assertive flavors in your favorite stuffing complement the dark fruit and exuberant flavors of the Seghesio Old Vine Zinfandel from Sonoma County.”


Seghesio Old Vine Zinfandel



Truchard Pinot Noir

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Beyond the Wine List

In addition to the wide selection of wine, there are craft spirit options at Sparrow that are also a great addition to the holiday table.

“Bourbon is hot these days and Sparrow had an amazing opportunity to exclusively select and purchase an entire single barrel from Tuthilltown Distillery in upstate New York. We liked it so much we bought a whole barrel just for Hoboken,” Craft Spirits Director, Lazaro Luis shared.This barrel is branded as Hoboken’s Favorite Whiskey. This superb local whiskey is only available at Sparrow Wine & Liquor Co. and will make for a tasty cocktail.”


Hudson Whiskey NY

Christmas Ales are also in stock this holiday season including Anchor Christmas Ale, Great Lakes Christmas Ale, Sierra Nevada Celebration Ale, Tröegs Mad Elf, and Victory Merry Monkey.

sparrow christmas ales

Christmas Ales

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The Mix ‘n Match Deal at Sparrow Wine Co.

Shoppers will receive 20% OFF when choosing a selection of 12 bottles of wine and a 10% discount off a selection of six bottles of wine. This promotion does not apply to bottles that are already on sale. 


Sparrow Wine Co. Uptown Hoboken Location

Don’t forget to sign up for emails from Sparrow to receive 10% OFF the first order and enjoy FREE delivery until the end of the year. Sparrow Wine Co. is located at 126 Washington Street in downtown Hoboken and at 1224 Shipyard Lane in uptown Hoboken. all 201-659-1501 or reach out via email at [email protected] with questions.

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