Six months after the sale of Jersey City’s Harborside Complex, the new owners are speaking out about plans for its future. The complex is made up of buildings located at 150, 200, and 210 Hudson Street with ground-floor retail, office space, and incredible waterfront views. In hopes of elevating and breathing life into roughly two million square feet of underused space, several new restaurants and a Topgolf will be among the spots added to the building’s offerings. Read on to learn more about what we know about this project happening at the Harborside Complex in Jersey City.
^ Please note that this is a photo of a different Topgolf location in San Jose, CA
Purchasing the Building
The sale of the complex made headlines in April 2023 for its superlative elements: it was the largest office sale in the US by over $150 million, and the largest multitenant office sale in the history of New Jersey, according to Jersey Digs. The purchaser and new owner is NYC-based real estate company 601W Companies, which is known for purchasing and revitalizing large but underused buildings. One notable purchase that readers may be familiar with is the Starrett-Lehigh Building at 601 West 26th Street. It is a former railroad warehouse and manufacturing facility that is now office space including several fashion designers and film studios. 601W purchased the space when it was 50% occupied in 1998, and sold it in 2011 after a major overhaul, according to Real Estate NJ.com.
In an interview with Real Estate NJ.com, a commercial real estate trade publication, firm leadership described the unrealized potential of the building as a motivating factor in the purchase. The firm also noted the contrast between Harborside’s incredible location and lack of amenities as a problem that it would be able to solve, for the benefit of tenants and neighbors. “We believe Harborside will become the hub for all of Jersey City,” said Mark Karasick, a managing member of the firm.
The complex has several notable tenants in place already, including the Northeastern headquarters for Amazon; Morgan Stanley; and Zurich American Insurance. The new owners also plan to take advantage of renovation efforts that took place before the purchase, including the construction of the atrium connecting buildings two and three.
Now, plans are taking shape for what is next for the space. Per Real Estate NJ.com, a management group with New Jersey ties will be a big part of maximizing the space’s potential. Green Group LLC, a Morristown-based hospitality group, will play a large role in revitalizing the space. The Green Group is behind the 1776 by David Burke restaurant and the Topgolf Swing Suite in Morristown. The Green Group has signed a lease for 45,000 square feet in the Harborside complex and plans to open two to three restaurants and a Topgolf. While it’s unconfirmed if Chef David Burke will also be a part of the Harborside plans, we’d like to think that the New Jersey-born celebrity chef would want to expand his empire into Hudson County.
Building owners are also working with the internationally renowned design firm, Gensler. The goal is to make the space a destination for building tenants and visitors alike, with restaurants and other amenities that will draw people in. More tenant-only amenities will be added including lounges, a gym, and a 10,000-square-foot roof deck.