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Team Behind CoolVines to Open New Food Hall in Jersey City

by Danielle Farina
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For many, alcohol retailers are pitstops: a detour on the way to a friend’s house, a BYOB dinner, or after a long day of work (that’s a joke… mostly). One family-owned wine shop in Jersey City, CoolVines, is venturing to be both the pitstop and the destination, using its years of experience in the food + drink industry to open a new food hall in Jersey City. Taking over the 19th-century bread factory in the Powerhouse Arts District — which is currently under development — The Bread Factory Jersey City is slated to open in April 2024, giving a home to numerous street food vendors, two bars, and more. Read on for what we know about Jersey City’s new food hall, from the team behind local wine retailer CoolVines. 

The Bread Factory: What We Know

In an Instagram post on Monday, September 18th, CoolVines shared the details of its latest project. The post read: “Coming April 2023 – from the team that brought you CoolVines – Jersey City’s 1st food hall!” See the full post below.

Accordingly, the new food hall is taking over 8,700 square feet of space at 124 Bay Street in Jersey City —  formerly a 19th-century bread factory (hence the name, The Bread Factory). Per Jersey City Upfront, this building, called the Arts + Powerhouse building, is currently under redevelopment and is the future home for other businesses including “Tacombi Jersey City, Han Dynasty, Daily Provisions, and Rumble Boxing.”

Read More: New Hoboken Bakery to Take Over Former Dom’s Location

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The Bread Factory Jersey City plans to feature “a selection of top chefs preparing a selection of epicurean street food,” pairing these gastronomic options with “two bars serving natural wines, full alcohol, and no/low alcohol cocktails,” among other items. As of now, CoolVines is looking towards an April 2024 opening for the food hall, but a date has yet to be confirmed.


This news comes just a few months after CoolVines announced the closure of its Hoboken location, which formerly operated out of 211 Washington Street. In June, CoolVines Hoboken shared on Instagram: “It has been our pleasure to serve the Hoboken market from our little ship on Washington Street for the last three years,” though never provided residents with a concrete reason for the closure.

Jersey City isn’t the only Hudson County city with a food hall in the works — earlier this year plans to redevelop the 710 Clinton Street space in Hoboken proposed the addition of a modern, airy food hall to the Mile Square food scene. The proposal was heard before the Hoboken town hall meeting on Tuesday, August 15th, and you can get the latest updates on that here.

See More: Jersey City-based Boutique Fitness Studio ‘MEGA’ Coming to Montclair

As always, we’ll keep you updated with details as they unfold. Be sure to follow @thehobokengirl on Instagram and TikTok for the latest Hoboken + Jersey City happenings.

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