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Shop Local at Hazel Baby + Kids in Jersey City

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The owners of Hazel Baby + Kids in Jersey City have found the sweet key to retail success. Today, we’re sharing a local shop that has not only captured the hearts of baby mamas on this side of the Hudson, but is thriving with two locations in JC {at 199 Montgomery Street and 17 McWilliams Place} with an additional sister pet store called Hound About Town {a JC pet-mom’s dream}. And equally important, one location is near Taqueria Downtown and the other near Hamilton Pork — you know, so you can feed that food baby.

For this local boutique spotlight, we’re ranking each boutique from 1-5 in the following categories: first impression, variety, ambiance, convenience, and authenticity. Then, there will be a final “get up and go” comprehensive overall score where 1 = nah, pass and 5 being MUST-GO ASAP… so let’s get to it:

First Impression: 4

When you’re a mom, tidiness really takes on a new meaning. This store is thoughtfully manicured with products politely placed in an organized manner. Everything in the shop seems to be colored a gentle calming millennial pink {and blue} hue that is easy on the eyes, making for an extremely peaceful shopping experience.

Read more: Exploring JC: Van Vorst Park Neighborhood

Variety/Size: 5

Small but mighty, Hazel Baby + Kids houses thoughtfully-selected products which are mostly environmentally friendly and sustainable. Products with a purpose is something we can really stand behind!

Ambiance: 4

As noted, the shop is curated perfectly for easily accessible color-organized racks. The well-curated selection isn’t too overwhelming and more welcoming than most aggressive baby clothing stores.

Read more: Exploring JC: Hamilton Park Neighborhood

Convenience: 5

Neighboring two of our favorite shopping spots {Kanibal + Co. and Another Man’s Treasure} this baby boutique is only a 4-minute walk from the Grove Street PATH, and can easily be incorporated into any Jersey City shopping routine.

Authenticity: 3

The Jersey City zipcode onesie makes the most perfect touch to any baby gift basket, amiright? The adorable selection at this store is hard to beat. Although they carry many brands that can also be found on Amazon and other baby outlets, the ambiance of the store is reason enough to make a visit.

Final ‘Get Up + Go’ Score: 4

Don’t have a baby? This shop makes you want {or to at least shop for…} one of your own. Named after the owners’ great-grandmother, this family-friendly store is a trusted mommy-haven and a local shop you should support next time you’re in the area. And a great go-to for aunts and uncles, too.

PSA: be sure to also take a look at the schedule for upcoming local artists workshop at the store.

Follow our find: @hazelbabystore


Have you been to Hazel Baby + Kids or to Hound About Town? Share your fun findings with us on Instagram @HobokenGirlBlog or #HobokenGirl!


Written by:

Genna moved to Hoboken upon graduating from the University of Tennessee to start her Marketing career at HGTV, and is most currently at The Knot in downtown Manhattan. To Genna, there's nothing better than cheering on UT football, soaking in warm sunny weather on her balcony, and watching starry-skied movies on Pier 13. You may have spotted Genna as a customer associate at Anthropologie ...that is, when she's not doing Hot Yoga or punching bags at CKO! Most days, you can find Genna circling the Mile Square on an early morning run or attempting to justify her shopping habits along Washington Street.

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