The Maxwell properties have been around for almost two decades in Hoboken, but 1000 Maxwell Place’s storefront on the Elysian side has been vacant for years during its construction. Thanks to a Hoboken Girl reader tip, permit signage was seen on the South side of the building — noting there is a new cafe/restaurant coming to 1000 Maxwell. We inquired about the new location, and as it turns out, the empty storefront will soon be a Paris Baguette location, a popular bakery and cafe chain. Signage was recently put up, signaling that the new bakery and cafe is taking steps towards opening soon. Read on to learn more about Paris Baguette’s new Hoboken location.
The Signage
The HG team spotted construction signs in March outside of the location in the building facing Elysian Park, which stated that the construction will ‘Fit out the existing commercial space as a cafe restaurant with seating as per plan.’ This was posted in early January 2024, according to signage, and the windows and doors have been papered up since.
On Friday, April 12th, we spotted Paris Baguette branding in the windows, hinting that the bakery and cafe is taking steps towards opening.
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The History of Maxwell
The Maxwell buildings have much history, as many Hoboken buildings do — the development’s namesake and original intent opened in 1939, as the very well-known Maxwell House Coffee plant. The plant, owned by General Foods Corporation, extended from 11th to 12th Streets along the Hudson River and Sinatra Drive in Hoboken and was open through the late ’80s. It was the largest employer in Hoboken for a time.
Once 1990 hit, General Foods declared that the franchise located in Jacksonville, Florida won the matchup between its Hoboken and Jacksonville locations — and the Hoboken operation closed its operations.
Two years after the decision was made to close the Hoboken plant, the doors were officially shut — and sadly, it left many unemployed.
After several years of vacancy, in 2003, the Toll Brothers converted the plant’s spot into Maxwell Place, an upscale apartment complex of varied residences. The current apartment complexes consist of a combo of residences, dining, and some retail.
In Comes Paris Baguette
Restaurants in this uptown neighborhood are scarce, so new cafe spots are welcome — as there have been a few turnovers, such as the uptown La Isla location (now Martha’s), and Hudson Coffee, which closed back in 2021.
The team taking over the space confirmed with The Hoboken Girl that the incoming cafe is Paris Baguette, a bakery + cafe chain known for its breads, cakes, pastries, and coffee options. There are also sandwiches and salads, akin to the likes of another popular bakery chain, Panera Bread. You can browse the Paris Baguette menu here.
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According to one of the partners, Cat Nuss, the Hoboken Paris Baguette location is slated to open up this June. She also shared that other retail spots might be en route to the Maxwell Place building, but as of now, that’s unconfirmed.
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