Home Events + News New Restaurant ‘Martha’s’ Soft Opens in Former La Isla Uptown Space

New Restaurant ‘Martha’s’ Soft Opens in Former La Isla Uptown Space

by Danielle Farina
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In 2015, La Isla opened its second location in uptown Hoboken. The 100-seat space was much larger than its downtown counterpart and was a fan-favorite amongst uptown Hobokenites. Back in May, we reported that La Isla Uptown officially closed its doors on Sunday, April 9th, leaving many locals to wonder what would take over the 25 12th Street outpost. A new restaurant called Martha’s has since made its way to Hoboken from the team behind North Bergen eatery Harry’s Food + Drink. The new restaurant is an “intimate New American restaurant and bar,” with a menu expanding on the eats already served at Harry’s — and has now soft opened in Hoboken. Read on for what we know about Martha’s, the new restaurant taking over the former La Isla location at 25 12th Street in Hoboken.

marthas taking over la isla hoboken

La Isla Uptown’s Closure

On March 29th, 2023 La Isla took to Instagram to share that it will close the doors to its Uptown location at 25th 12th Street. See the Instagram post below.

Accordingly, the decision to close was “primarily driven by quality-of-life concerns.” The owners want the opportunity to “step out gracefully and on a high note.”

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This iconic Cuban restaurant continues to serve up delicious eats at its downtown location, 104 Washington Street. La Isla’s owners said they are “committed to enhancing [La Isla’s] legacy and ensuring that it remains a go-to destination for years to come.”

La Isla Uptown invited local residents to join them at 25 12th Street before the doors officially closed on Sunday, April 9th. Now, we have word on what will be replacing this uptown staple: a new American restaurant called Martha’s.

All About Martha’s

Nestled on the corner of 81st Street in North Bergen sits Harry’s Food + Drink, a cozy American restaurant with shareable eats and a full bar. Per Harry’s website, this spot is a “neighborhood place for leisurely lunches with friends, family dinners, and late-night cocktails,” and the neighborhood is expanding. The team behind Harry’s has made its way to the Mile Square, this time with Martha’s.


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A post shared by @harrysfoodanddrink

Like Harry’s, Martha’s is a “New America restaurant and bar,” located in the former La Isla uptown location at 25 12th Street. This new spot will expand on Harry’s menu, serving “reinterpreted classic dishes [that are] thoughtfully prepared,” alongside “a curated beverage program of wine, craft beer, and signature cocktails.” The kitchen team is led by Executive Chef Franco Dominguez, who will draw influence from “his years of training…at top NYC dining destinations including the Atlantic Grill, Buddakan, and The Standard.”

The restaurateur behind Harry’s and Martha’s, Alex Cabrera, told HG that Martha’s is named after his mother-in-law, “a strong, fierce woman who’s always ready to lend a hand.” A happy coincidence, Alex said that he + his team liked the name even more when they learned about “Martha Bayard, the matriarch of Hoboken who made so many significant contributions to the community.” Read our article from the archives about Martha.

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During the soft open phase, Martha’s will be open from 5PM-10PM for dinner. You can follow Martha’s on Instagram here, and as always, we’ll keep you up to date as more details unfold.

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