CBD is becoming just another necessary step to people’s daily wellness routines. Its popularity can be attributed to the long list of benefits when taken orally or applied topically such as pain relief, relaxation, anti-inflammation, heart health, and so much more. Locals, Joseph Pacifico and Deanna Dominguez began their journey in 2018 to open their own CBD boutique featuring their own line of CBD products, then opening a storefront in Jersey City called Lush Boutique in September 2020. Last week, the owners took to Instagram to announce that Lush Boutique has undergone an upgrade and is now rebranded as ‘The Hemp Social.’ Read on to learn how Joseph and Deanna became owners of a CBD boutique and the new brand —The Hemp Social, located at 521 Jersey Avenue.
What We Know About The Hemp Social
The brand posted a photo of the new business name writing “We’re back! Check out our new website and enjoy 10% using the code “ilovecbd” at thehempsocialco.com. A huge thank you to our amazing customers for their loyalty throughout all of our recent changes!”
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The Backstory
“It all started in 2018 when Joseph came up with the invention, The Buddy Clip, which is a handheld device that provides a holder and clip for a lighter and roach,” Deanna explains. Joseph started going to trade shows on the west coast to promote The Buddy Clip invention, and he was able to connect with several industry professionals that led him to incorporate CBD into his product line.
Joseph and Deanna first started selling products door to door, and eventually created an online shop, then The Lush Boutique, now The Hemp Social. The couple continued to run the business mostly online for the next couple of years while looking for a spot to open a physical location.
Read More: Where to Find CBD Oil Locally
Joseph and Deanna are both Jersey City locals, so when the location on Jersey Avenue became available after the pandemic, they decided to jump on the opportunity. On September 12th, 2020, they officially opened their doors to the public.
The Shop + The Products
Shoppers are greeted by Deanna and Joseph’s friendly pup and coworker, Brew, as they walk in the door. The Hemp Social’s product line consists of CBD flowers, candles, topicals, tinctures, and CBD for pets. The boutique also offers delicious gummy and candy edibles online only.
The Hemp Social’s CBD flower products, the Jiggy Stick and Jiggy Packs range from $12 to $40 depending on size. Tinctures are about $60, pet products range from $15 to $20, and edibles are $15 to $65 depending on size. The infamous Buddy Clip is $10.
The Hemp Social’s own products, which include the Jiggy Stick and Pack, the bath bombs, and its pet products are also available at wholesale and can be found at local convenience stores such as K1 Grocery. “With our distributor, we are kind of grandfathered in at this point. They do not require us to have minimums, so we’re able to serve smaller businesses and local convenience stores,” Deanna explains.
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Along with its premium CBD products, customers are able to shop from a hand-selected collection of vintage tees and sweatshirts. “We just have a personal love for vintage clothes,” Deanna explains. “We buy them for ourselves and we thought it would be cool to incorporate them into our business!”
The Info
Locals can shop The Hemp Social at 521 Jersey Avenue in Downtown Jersey City, or online at thehempsocialco.com. Be sure to follow them on Instagram, @thehempsocial for more product information, and store updates.
