The Hoboken Girl Team 
This article is sponsored by We.Build.This.
When it comes to finding a home, we all want the same thing: a space that feels warm, functional, and full of thoughtful details. That’s exactly what awaits at 322 Whiton Street, a newly built trio of residences in Jersey City’s Bergen-Lafayette neighborhood crafted by We.Build.This, a visionary development team known for turning architecture into artful living. With Units 1 and 3 already sold, Unit 2 is now available, featuring a spacious three-bedroom, two-bathroom layout and a private balcony designed for effortless entertaining. Read on to discover what makes Unit 2 at 322 Whiton Street in Jersey City’s Bergen-Lafayette more than just a home.
Meet We.Build.This
Founded by Naomi Wasserman and Michal Kohav, We.Build.This is a female-owned design-driven development built on the belief that great homes tell a story. They are committed to creating homes that are not only beautiful but also functional and full of heart.
Their work marries timeless aesthetics with functional elegance, resulting in spaces that feel both elevated and deeply personal. Every project reflects their shared commitment to architectural integrity, thoughtful design, and emotional warmth.
The mission is simple yet powerful: to inspire everyday living through meaningful, intentional spaces that make people feel at home the moment they walk in.
From Vision to Reality
In 2022, Naomi and Michal purchased the once-vacant property at 322 Whiton Street through Jersey City’s redevelopment agency. Over the next few years, they transformed it into a striking three-unit residence that honors the neighborhood’s character with modern design.
Their work was so well-received that on October 8th, the City of Jersey City hosted a Ribbon Cutting Ceremony at the site, attended by Joyce Watterman and Denise Ridley, to celebrate the completion of the project.
Unit 2 at 322 Whiton Street
Now available for purchase, Unit 2 at 322 Whiton Street brings together open-concept living, thoughtful finishes, and contemporary comfort all wrapped up in a bright and inviting layout.
Bedrooms + Bathrooms
The home includes three bedrooms and two full bathrooms, all designed with modern convenience in mind.
- The primary suite features a walk-in closet and a spa-like ensuite with a double vanity, large glass shower, and refined tilework.
- The additional bedrooms each include built-in closets, while the second bathroom has a tub-shower combo ideal for guests or family.
Kitchen + Living Room
The custom-built Spanish-import kitchen features sleek white quartz countertops, a breakfast bar for four, and beautifully integrated cabinetry.
The living room features soft natural light, open flow, and doors that lead seamlessly to a private terrace — the perfect place for morning coffee or sunset gatherings.
It’s not just beautiful, it’s built for real life. Throughout the property, subtle touches feel like small luxuries: built-in outdoor speakers that set the mood for evenings on the terrace, generous storage that keeps life uncluttered, and a washer-dryer tucked neatly away for convenience.
And the location couldn’t be better ,moments from the Liberty Light Rail, local cafés, and Bergen-Lafayette’s most beloved restaurants.
The Essentials
A home that blends creativity, convenience, and community — Unit 2 at 322 Whiton Street embodies the best of modern Jersey City living.
To request a showing, click here.
