Home LifestyleCareer 3 Female-Owned Businesses in Hoboken Recognized {For National Women’s Small Business Month}

3 Female-Owned Businesses in Hoboken Recognized {For National Women’s Small Business Month}

by Jennifer Tripucka
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Yesterday, Mayor Dawn Zimmer along with [me!] Jen {editor of Hoboken Girl} and Amanda Morrison {of Don’t Sit Home} honored five local business owners in recognition of National Women’s Small Business Month, which takes place in the month of October. Mayor Zimmer, Jen, and Amanda honored Jen DeMarco, CEO of Local Barre, Meghan Lavalle of Washington General Store, and Arzu, Fusun, and Gonca Esendemir of Flat Bread Grill { — and the best part? All have been our Hoboken Girls of the Week!}.

“I’m thrilled to recognize these five outstanding women for their contributions to our City,” said Mayor Zimmer. “Jen DeMarco, Meghan Lavalle and Arzu, Fusun and Goncha Esendemir are shining examples of women operating successful businesses in Hoboken. The success of businesses like Local Barre, Washington General Store, and Flat Bread Grill is why Hoboken is one of the best places to shop and dine in the entire State of New Jersey.”


^Pictured: Mayor Zimmer, Jen of Local Barre, Jen of HobokenGirl.com, Amanda of Don’t Sit Home

Jen DeMarco, a Hoboken resident and mother of three children opened Local Barre, a fitness studio that offers a combination of yoga, ballet, and pilates classes for women ages 16 and up. She originally opened up her fitness studio after moving to Hoboken and searching for barre classes in preparation of her wedding. The popular workout spot opened a third location in Hoboken at the Monroe Center and also has locations in uptown and downtown Hoboken. Read more about an HG visit to Local Barre here.

meghan lavelle hoboken

Meghan Lavelle is the owner of Washington General, a home and gift store specializing in unique products and home décor. Meghan is a Hoboken resident of four years, and shares that she opened Washington General out of the need for additional luxury gift shops in the city. Washington General often specializes goods based on the time of year or holiday season and includes products such as specialized bags, wine accessories, candles, chandeliers, and more. Read more about our former Hoboken Girl of the Week here.


Arzu, Fusun, and Gonca Esendemir are three Hoboken born-and-raised sisters who grew up in poverty and started a fast-casual Mediterranean restaurant called Flatbread Grill in 2008. They opened their Hoboken location in 2015, and are currently working on expanding the concept worldwide via franchising and company-owned stores. The sisters created the menu and breads based on their parents’ recipes growing up. Their father owned one of the first Middle Eastern restaurants in Hoboken back in the early 90s. The sisters live together and work together in owning and operating Flatbread Grill. Read more about these three Hoboken Girls of the Week here.

National Women’s Small Business Month takes place during the month of October, and is designed to celebrate women business owners across the United States. We love it. Cheers to making waves, kicking entrepreneurial booty, and future Hoboken Girls of the Week in the making!

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