Home Fashion + Beauty Swimming into Style: Your Guide to {Local} Summer Shopping

Swimming into Style: Your Guide to {Local} Summer Shopping

by Genna
cleaning services
0 FacebookTwitterPinterestEmail

There’s nothing better than a quick and simple swimsuit/coverup combo on a hot sticky Hoboken day. But what do you wear when you have places to be and people to see {and all you truly want to do is be on a beach somewhere}?

Air-conditioning is obviously a necessity on a 100 degree day for both your hair and make-up, but to keep your wardrobe looking fresh and seasonal to keep comfortable this summer, a few things come into play. Let’s start at a few of our favorite local Hoboken boutiques to help keep your summer fashion stylish while also staying cool {both literally and figuratively}…


Our first swoon-worthy {local} stop is Mint Market – which now has two locations: the OG down First Street in Hoboken plus their newest spot on Grove Street in Jersey City. Take a {colorful} hint to explorer the racks of this special spot and follow the trend of ready-to-wear two-piece sets. This trendy two-piece look is perfect for those of you that are mix-and-match strugglers, because when the top matches the bottom… who could mess up that look? Whether it’s a skirt, shorts, or even skort on the bottom – your casual urban chic will look easy {and breezy!}


On your adventure, you’ll discover some fun and colorful finds at Dor L’ Dor on Washington Street – their assortment of accessories is overwhelmingly fantastic, and we always seem to walk out with something we “needed…” {a relative term in this case}. Either way, our next summer must-haves on this list are a questionable — and tough — trend to follow, dare we say it: body chains and bandanas. The extremely fine line on making this look work versus not, especially as skin-exposure increases with the temperature…

sojo spa
Hello Hydration Sidebar


Check out these colorful clutches included in Dor L’ Dor‘s expansive accessories collection:

Zap Fitness


Another HG favorite is Aaraa Accessories {a hidden gem down Sixth Street} for all of your bucket bag and backpack needs {as they make their 2016 debut from the long lost ’90s}! Luuurve. If you haven’t checked out the latest window display at Aaraa {408 6th Street}, head over this weekend as it is quite the display {styled by Tiffany Pinero}


As if we didn’t provide enough summer-inspo in our festive Fourth of July fashion post… check out Franchesca‘s summer rack of maxi-skirts and big hats! A big trend this season is the tied-up t-shirt with a maxi — an effortlessly chic trick for any ol’ t-shirt, have you tried it?


These fun floats from Dear Hannah {another local hotspot on Washington Street} will definitely make a splash. Punny beachgoods are always a plus when lounge time is HOT.


A popular trick to keeping cool is replacing your bra-wearing routine with bandeaus and bralettes, heading straight to the layered look with a flowy tanktop.


Bright and flowy prints have been spotted at Peper & Parlor, one of our uptown Hoboken go-tos. Don’t miss their boho-inspired pieces that are perfect for summer.


If you haven’t noticed, pom-poms are all the rage this season — so grab this adorable woven wonder {also from Peper and Parlor} and pack your bag for the beach!


When it comes to serving classic style with a bit of an edge, Alba boutique never disappoints. This midtown spot has an assortment of upscale and local brands that are top on our radar {Editor’s note: these TKEES sandals are the best — so comfortable and feminine at the same time}.


This season they’re serving pops of color mixed with basics to create an all-around sophisticated-yet-effortless ensemble.


^This hat + button down combo tho.

Don’t forget to support our Hoboken businesses and #shoplocal for all of your summer needs — there are so many great local shops to satisfy your fashion fix and casually swim {or strut} into summer in style!

What’s your favorite boutique in town?

Until next season,


Old Lorenzos Pizza

also appears in

0 comment