Swimming into Style: Your Guide to {Local} Summer Shopping

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There’s nothing better than a quick and simple swimsuit/coverup combo on a hot sticky Hoboken day. But what do you wear when you have places to be and people to see {and all you truly want to do is be on a beach somewhere}?

Air-conditioning is obviously a necessity on a 100 degree day for both your hair and make-up, but to keep your wardrobe looking fresh and seasonal to keep comfortable this summer, a few things come into play. Let’s start at a few of our favorite local Hoboken boutiques to help keep your summer fashion stylish while also staying cool {both literally and figuratively}…


Our first swoon-worthy {local} stop is Mint Market – which now has two locations: the OG down First Street in Hoboken plus their newest spot on Grove Street in Jersey City. Take a {colorful} hint to explorer the racks of this special spot and follow the trend of ready-to-wear two-piece sets. This trendy two-piece look is perfect for those of you that are mix-and-match strugglers, because when the top matches the bottom… who could mess up that look? Whether it’s a skirt, shorts, or even skort on the bottom – your casual urban chic will look easy {and breezy!}


On your adventure, you’ll discover some fun and colorful finds at Dor L’ Dor on Washington Street – their assortment of accessories is overwhelmingly fantastic, and we always seem to walk out with something we “needed…” {a relative term in this case}. Either way, our next summer must-haves on this list are a questionable — and tough — trend to follow, dare we say it: body chains and bandanas. The extremely fine line on making this look work versus not, especially as skin-exposure increases with the temperature…


Check out these colorful clutches included in Dor L’ Dor‘s expansive accessories collection:


Another HG favorite is Aaraa Accessories {a hidden gem down Sixth Street} for all of your bucket bag and backpack needs {as they make their 2016 debut from the long lost ’90s}! Luuurve. If you haven’t checked out the latest window display at Aaraa {408 6th Street}, head over this weekend as it is quite the display {styled by Tiffany Pinero}


As if we didn’t provide enough summer-inspo in our festive Fourth of July fashion post… check out Franchesca‘s summer rack of maxi-skirts and big hats! A big trend this season is the tied-up t-shirt with a maxi — an effortlessly chic trick for any ol’ t-shirt, have you tried it?


These fun floats from Dear Hannah {another local hotspot on Washington Street} will definitely make a splash. Punny beachgoods are always a plus when lounge time is HOT.


A popular trick to keeping cool is replacing your bra-wearing routine with bandeaus and bralettes, heading straight to the layered look with a flowy tanktop.


Bright and flowy prints have been spotted at Peper & Parlor, one of our uptown Hoboken go-tos. Don’t miss their boho-inspired pieces that are perfect for summer.


If you haven’t noticed, pom-poms are all the rage this season — so grab this adorable woven wonder {also from Peper and Parlor} and pack your bag for the beach!


When it comes to serving classic style with a bit of an edge, Alba boutique never disappoints. This midtown spot has an assortment of upscale and local brands that are top on our radar {Editor’s note: these TKEES sandals are the best — so comfortable and feminine at the same time}.


This season they’re serving pops of color mixed with basics to create an all-around sophisticated-yet-effortless ensemble.


^This hat + button down combo tho.

Don’t forget to support our Hoboken businesses and #shoplocal for all of your summer needs — there are so many great local shops to satisfy your fashion fix and casually swim {or strut} into summer in style!

What’s your favorite boutique in town?

Until next season,


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Genna moved to Hoboken upon graduating from the University of Tennessee to start her Marketing career at HGTV, and is most currently at The Knot in downtown Manhattan. To Genna, there's nothing better than cheering on UT football, soaking in warm sunny weather on her balcony, and watching starry-skied movies on Pier 13. You may have spotted Genna as a customer associate at Anthropologie ...that is, when she's not doing Hot Yoga or punching bags at CKO! Most days, you can find Genna circling the Mile Square on an early morning run or attempting to justify her shopping habits along Washington Street.