Shopping small can be a family activity, and many businesses in Hoboken + Jersey City turn their focus to younger residents — the children of Hudson County. While there are many big box store options in the area, local boutiques offer trendy, sustainable, and unique fashions for the littlest shoppers in town. To support local businesses while making sure junior style influencers stay dressed to impress, check out our list of businesses that sell children’s clothing and accessories in Hoboken and Jersey City.
Hoboken
Hoboken Clique {1204 Washington Street}
{Photo credit: @hobokenclique}
This uptown retailer is local mom-powered and offers clothing and gifts for children and tweens. Hats pajamas, sweatshirts, and more are available on the store’s Instagram page, and items can be ordered and reserved by calling or texting the owner, Rebecca, directly.
Little Hoboken {720 Clinton Street}
Two Hoboken moms founded Little Hoboken as a way to bring local parents together, and to help review local businesses, promote children’s classes and events, and to encourage a community of parents in the Mile Square. The brick-and-mortar shop on Clinton Street is a curated selection of items for parents and adults, and a lot of the apparel has a local love focus.
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Kinderkind Kids Apparel {720 Monroe Street Suite E412}
{Photo credit: @kinderkindkids}
This shop offers fashion clothing in sizes 2T through 7 in both boy’s and girl’s styles. Kinderkind is a second-generation family business and aims to create children’s clothing that promotes creativity, inclusiveness, and kindness while keeping prices affordable.
Snuggy Buddy {Online}
{Photo credit: @snuggybuddybaby}
Founder, CEO, and mom Susan Bortone lived in Hoboken before moving to Verona, and she launched her Snuggy Buddy in August. Bortone created a wearable lovey blanket designed to help soothe a baby to sleep. The attached lovey helps keep your baby secure, and her design just won a Mom’s Choice Gold Award. The Snuggy Buddy also has been featured in Red Tricycle, ScaryMommy, DailyMom, and more.
UNJUMBOLD {257 1st Street}
{Photo credit: @unjumbold}
This retailer focuses on LGBTQ+, women, and Black-owned businesses to curate a selection of quality items designed to elevate your lifestyle. The boutique highlights local vendors and fair trade partners as well, and the collection for babies and children includes lifestyle accessories like feeding sets and crib sheets as well as bibs and gown and hat sets.
Jersey City
Hazel Baby + Kids {199 Montgomery Street + 17 McWilliams Place}
{Photo credit: @hazelbabystore}
Owners Donovan and Elizabeth Cain originally founded Hound About Town but expanded to expectant parents and children when they were preparing for the birth of their first child. Hazel Baby & Kids was named after Elizabeth’s great-grandmother, and the store offers products made in a socially responsible, environmentally friendly, and sustainable way, whether it be toys, clothing, accessories, or nursery items.
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Hoppy Baby {Online}
{Photo credit: @hoppy.baby}
A portion of all of Hoppy Baby’s sales support the Humane Society, as well as charities that focus on mental health and wellness, and the cuddly and soft baby bonnets fit babies nine months and older, until about 24 to 30 months. The bonnets are designed to withstand the elements, to be cute and practical, and to teach younger generations to be kind and compassionate with the company’s mission.
The Clearport {759A Bergen Avenue}
{Photo credit: @theclrprt}
This unique boutique is an airport-inspired clothing store located in McGinley Square. The conceptual retail experience offers an interactive store for men, women, and children, and the entire space makes you feel as though you’re going through an airport. Children’s clothing comes and goes on a rotating basis, just like arrivals and departures at an airport.
