Home PeopleHoboken Girl of the Week Hoboken Girl of the Week: Carly Heitlinger {of Carly the Prepster}

Hoboken Girl of the Week: Carly Heitlinger {of Carly the Prepster}

by Arielle Witter
Attain Medspa
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Creativity is the bread and butter of Carly Heitlinger’s career. As a full-time life and style blogger + current Hoboken resident, Carly is the brains behind Carly the Prepster — a website that offers style tips, college advice, inspirational content, and more. As this week’s Hoboken Girl of the Week, read on to find out all about what inspires her, how she got her start, her favorite Hoboken spots, and more.

carly heitlinger hoboken girl week

Tell us about yourself.

I’m a life and style blogger currently based out of Hoboken. I started my blog while I was a freshman in college, at Georgetown University, as a creative outlet. It was perfect timing to catch the social media wave, but I never could have imagined that it would become my full-time job. I just celebrated my ten-year anniversary last December and can’t imagine doing anything else.

Club Pilates 2023

Who is your biggest source of inspiration?

I’m mostly inspired by my friends! I think I have some of the best friends – they’re authors, mothers, business owners, and more.

JK Therapy

See More: Hoboken Girl of the Week: Sabrina Browne

Hobbs Inc

What are your goals for this year?

For fun, I’m attempting to learn French {it’s just as hard as I imagined it would be} and I want to read 52 books.

What’s a typical day look like for you?

Every day is actually pretty different. I work with my photographer twice a week and go into the city three or four times a week for meetings and events.

carly hoboken girl week working

AXIS School of Dance

{Photo credit: @carly}

Otherwise, you can pretty much find me behind my desk, writing, answering emails, strategizing for campaigns, responding to DMs, etc. There are definitely glamorous moments, but it’s mostly just boring regular ‘ol work.

What has been the highlight in your career so far? 

Honestly hitting the 10-year mark felt like a massive accomplishment. I had no idea what I was getting into when I first started, but it’s brought me so many incredible opportunities. I’ve worked with some of my dream brands {like Nordstrom, Barbour, and Kate Spade} and I’ve learned so many aspects of marketing and fashion that I don’t think I would have learned if I were working in a traditional job.

Tell us about another business in the area you admire.

I bought a piece of artwork by Britt Ford last summer while on vacation on Nantucket. I loved the piece and made sure it made it back home safely. I was looking up the artist’s website later and realized that she also lived in and had a studio in Hoboken!

carly hoboken girl week bwe

{Photo credit: @carly}

Read More: Hoboken Girl of the Week: Maria Marino {of Sports Net New York}

Hoboken + Jersey City Favorites

What is your favorite restaurant in Hoboken?

Onieal’s – the All American Burger is my favorite burger, ever.

What is your favorite boutique in Hoboken?

The General Store.

What do you love most about Hoboken?

The small-town vibe right next to the big city.

What is your favorite thing to do in Hudson County?

I took one of the cooking classes at Hudson Table and it was SO fun.

carly heitlinger hoboken girl week 4

 How long have you been living in Hoboken?

Just over a year.

What is your favorite outdoor place to spend time in Hoboken?

The dog park in Church Square Park.

What is your favorite place to work out in Hudson County?


Where do you go out with friends in the area?

We mostly get together at each other’s houses for game nights {we love Catan!}.

Be sure to keep up with Carly on Instagram and Twitter @carly, or email her at carlyy@carlytheprepster.com.

Want to be featured or nominate someone as an upcoming Hoboken Girl of the Week?

Email hello@hobokengirl.com about your/her story.

Old Lorenzos Pizza

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