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Hoboken Girl of the Week: Sabrina Browne

by Arielle Witter
Attain Medspa
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There are many women out there who make wearing many different hats at once look easy, and Sabrina Browne is one of them. As a public relations executive, advocate, world traveler, and lifestyle influencer, Sabrina makes the most of every day and moment of her life. Born in New York, she’s a multicultural PR executive and influencer, using her voice to empower her community and clients. From introducing a new cereal to Gen Z at Z100’s Jingle Ball to executing a women’s empowerment gala with New Jersey legislators, Sabrina’s talents spans across various industries. As this week’s Hoboken Girl of the Week, find out all about how she’s managed to keep such a positive outlook on life, her career, and so much more.

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All About Sabrina

By day, I work as an Account Supervisor at Burson Cohn + Wolfe, the world’s third-largest, integrated communications agency. In this role, I connect Fortune 500 companies to consumers through media relations and strategic counsel. The places you shop, makeup you love, and beverages you drink – are likely clients I work with.

I work closely with media, influencers, and industry stakeholders to meet client communication goals. I’ve launched consumer campaigns and experiential activations at New York’s iconic Vanderbilt Hall, Madison Square Garden, and Barclays Center to name a few. To date, I’ve generated 400 million earned media impressions for clients in Business Insider, CNBC, Refinery29, Yahoo!, USA Today, and other popular media outlets.

See More: Hoboken Girl of the Week: Marissa Vicario

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The Station Hoboken
Hello Hydration Sidebar

Sabrina, on Her Biggest Source of Inspiration, Her Mother:

My mother, Susan, is my biggest source of inspiration. She immigrated to the U.S. from West Africa, where she pursued her American Dream to be successful in New York City’s financial district. My mom began her career working at a local bank and climbed the career ladder to work at the New York Stock Exchange. Outside of work, she was an advocate for women and girls in the community. In 2004, she passed away from brain cancer, but her passion lives on through me.

My mother inspired me to join forces with the Girl Scouts of Greater New York {GSGNY}, the largest women-led organization serving nearly 28,000 girls throughout the city. In this role, I am the organization’s Leadership Advisory Board {LAB}, which drives awareness and support for the GSGNY mission. Since 2017, I’ve served on the board with female leaders from companies such as Amazon, Bank of America, and BNY Mellon.

Zap Fitness

Her Goals For The Year

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In 2019, I’m focused on two key goals: progression over perfection and permission to pause.

“I’m taking more time to reflect and refresh.”

I believe it’s important you strive for progression over perfection. Instead of reflecting on the things you haven’t done, celebrate the milestones you’ve accomplished to date and remember you’re running your own race.

On permission to pause, I am firm believer of taking time out for yourself — mentally, emotionally, spiritually, and physically. In 2019, I’m taking more time to reflect and refresh. Currently, I work out weekly at Retro Fitness, treat myself to a weekly GLAMGLOW Youthmud face mask, and am obsessed with No7 Instant Results Revitalizing Hydrogel eye masks. I also designate one full weekend each month to “self-care” to keep myself balanced.

Sabrina’s Typical Day

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I start each morning with prayer. Then, I pick out my outfit and get my playlist bumping. I love Cardi B, Ariana Grande, Migos, and Maren Morris. However, I’m currently obsessed with the new Jonas Brother single, “Sucker,” which I admittedly listened to more than a 100x. Once the outfit’s locked in, I’ll grab a light breakfast and head up to the PATH.

Once in the office, I review emails and deliverables for the day, coordinate with teams, participate in meetings, and review several creative assets. I could be pitching a new client service to media or packing beauty mailers for influencers, each day brings something new in PR.

Sabrina’s Life + Career Highlights 

In my life, my highlight has been surviving my brain aneurysm. In fall 2007, I was diagnosed with a brain aneurysm on my right frontal lobe.

“Overcoming that major health obstacle gave me a refreshed perspective on my life, goals, and purpose.”

My doctors operated immediately, as a ruptured aneurysm could have led to serious health problems such as stroke, brain damage, coma, and even death. Overcoming that major health obstacle gave me a refreshed perspective on my life, goals, and purpose. I decided at age 16 to find the joy in the journey, no matter what life would bring my way.

Read More: Hoboken Girl of the Week: Dr. Avisheh Forouzesh {of Advanced Infectious Disease Medical}

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In my career, my highlight has been driving diversity and inclusion in the PR industry. While I’ve launched national campaigns and worked with celebrities, I’m dedicated to a more inclusive PR landscape. I co-lead the African-American Employee Resource {AAER} group chapter in New York, where I develop personal and professional programming for BCW employees. Most recently, I led a digital fireside chat with The Oprah Magazine on behalf of AAER-NY.

Other Businesses In The Area Sabrina Admires 

I admire SunnySide Café and Eatery in Hoboken for its multi-purpose aesthetic. Whether you want a smashing avocado toast, a to-go treat, or a quiet place to get your work done, SunnySide is it. Plus, it’s location off of Washington Street prevents it from being a tourist trap and creates a welcoming atmosphere.

Hoboken + Jersey City Favorites

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What is your favorite restaurant in Hoboken?

I love Halifax. Hands down, the boozy brunch cannot be beaten. It’s truly the best in the Mile Square.

 What is your favorite boutique in Hoboken?

When I first moved to Hoboken, I was obsessed with Gypsy Warrior. Since that gem has closed, I like to go to Francesca’s, Dor L’Dor, or take the light rail to Newport Centre Mall.

What do you love most about Hoboken?

I love Hoboken due to its close proximity to New York City, which makes my commute to work 15 minutes or less {when the PATH is my friend}, endless places to eat and boozy brunch {Hey Halifax!}, and the booming diversity of residents in the last few years.

What is your favorite thing to do in Hudson County?

Movies Under The Stars and food trucks at Pier 13 in Hoboken; Hudson River Walkway, Talde and Rooftop XP in Jersey City, and so many other things. Hudson County is the perfect combination of city and suburb.

How long have you lived in Hoboken?

In 2016, I moved to Hoboken. It’s been three years since. In 2012, during my junior year at Seton Hall,  I came to Hoboken for the first time, where I knew I wanted to move to the city and eventually call it home.

What are your favorite outdoor places to spend time in Hoboken and Jersey City?

Pier 13 in Hoboken, Newport in Jersey City. Absolutely love Groove on Grove and the downtown Jersey City scene.

What is your favorite place to work out in Hudson County?

Retro Fitness. For someone who is looking to stay healthy, have access to quality machines, and avoid gymtimidation — Retro is awesome. Hoboken overall has great options for everyone.

Where do you go out with friends in the area?

Mad Hatter for game day, Del Frisco’s for client meetings, City Bistro for the rooftop bar, Urban Coalhouse for the fun trivia night, East L.A. for their flavorful margaritas, Charrito’s for the best tacos in the city, and Pier 13 for their bomb frosé.

What is something you think needs to come to Hoboken + Jersey City?

A museum or art gallery to highlight the city’s diverse culture and rich history. Perhaps creative work from local residents to recognize the creative talent living in Hoboken/Jersey City. Both cities should definitely invest further beyond wall murals and sidewalk art, but a standing art installation.

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And finally, how would your friends describe you?

My friends would describe me as fierce, fun, and fabulous. I’m dedicated to breaking barriers and blazing trails for women.

Keep up with Sabrina on Instagram by following her @TheTasteofS and Twitter @sabrinabrowne_, also be sure to check out her website, www.sabrinabrowne.com. 

Want to be featured or nominate someone as an upcoming Hoboken Girl of the Week?

Email [email protected] about your/her story.

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